News & Analysis | Street Fight - Part 87

Gowalla Eyes Entertainment to Drive Check-Ins

Rick Robinson

Gowalla Eyes Entertainment to Drive Check-Ins

Earlier this month, Gowalla tried something new: it signed deals with indie band The Freelance Whales and small but superior film “Win Win” in a bid to take the check-in service is taking into local music and film promotion – and drive check-ins up 500%.

Street Fight got the low-down on this new direction from Gowalla’s Jonathan Carroll, the music and community manager who handles the service’s events, the Gowalla blog, interaction with the street teams and helping build a worldwide user base. (Read our interview with Gowalla CEO Josh Williams here.)…

Street Fight Launches Hyperlocal Industry Site

The Editors

Street Fight Launches Hyperlocal Industry Site

Groupon has surprised many in the past couple of years, coming out of nowhere with a simple idea to become first a $6 billion acquisition target and then potential $25 billion IPO (if it ever pulls the trigger). Foursquare was once just a schoolyard game, but now it has a potential $1 billion valuation as a market-leading innovator in “check-in” markets. And the Patch.com network of sites emerged as an itch in need of a good scratch when AOL’s now-CEO Tim Armstrong perceived a dearth of local news in his Connecticut town — it’s now in over 800 towns and neighborhoods around the country…

Surprise! SoLoMo is Hot!

Rick Robinson

Surprise! SoLoMo is Hot!

The Wall Street Journal reports today that the floodgates held back by VC stinginess, myopia and ignorance have been loosed following excitement over – yep – mobile social … or social mobile + local … or social local mobile if you like.

At least in the Valley, where these things tend to happen, pushing and shoving is going on to get a piece of several startups in the space (if SoLoMo can be considered one space, and we think it can).

“We would have people show up at our offices every other day wanting to meet while we were trying to get work done,” said Instagram co-founder Kevin Systrom. Since launching in October, the service has nearly three million users, he said.

In addition, Yobongo Inc., a three-week-old iPhone app that lets users chat with people located in their geographic area, said Wednesday it raised $1.35 million. In January a group-texting service called GroupMe said it raised $10.6 million.

For the whole story check it here. And see their nifty chart below:…

Examiner.com Bets on Real IDs with Facebook Comments

Rick Robinson

Examiner.com Bets on Real IDs with Facebook Comments

Examiner.com continues to roll. Along with several others including TechCrunch it has implemented the next phase of Facebook’s Comments plugin. The somewhat controversial updated system integrates relevant, high‐quality, and authentic comments to publishers and sites that will be reciprocated on Facebook. Ah, the virtuous recirculation; the circle of SEO wonderfulness…

Geolocated Insta-Deals Demand You Buy Nearby NOW!

Rick Robinson

Geolocated Insta-Deals Demand You Buy Nearby NOW!

So you want to be on the receiving end of the latest revolution in capitalism: I’m speaking of daily deals of course. You’ve got lots of options, some of which are critiqued on this site, and some not yet. And one that doesn’t actually exist so I made it up – NeMeNo.

And now LivingSocial has done something very expected, as mentioned before, called Instant Deals…

WHERE Helps You Bump Into a Perfect Place

Rick Robinson

WHERE Helps You Bump Into a Perfect Place

Ever debated about where to go and what to do? Sure you have. Where once you had to leave it to your brain and powers of persuasion you can now, finally, leave it to a machine. (And maybe a “bump”.)

That machine, evolved today by WHERE, Inc., is known as Perfect Places (seems every startup’s got “Place” in their name somewhere these days) which aims to help you and friends peacefully find cool things to do together by recommending nearby venues based on shared interests or tastes. This is a further improvement of WHERE’s proprietary recommendation engine, in use by four million people…

Crowdsourced Mapping Leads Your Cell to the Signal

Rick Robinson

Crowdsourced Mapping Leads Your Cell to the Signal

Classic modern quandary: Travel to the lake for a little R&R even though there might not be a cell signal connecting your to precisely what you’re trying to briefly escape?

Sure, you could count on the carrier’s coverage map and take your chances. Orrrrr you could get hip and look to a crowd-data-sourcing-experiment being conducted by Staircase 3, Inc. ..

Deal of the Day: LivingSocial to Distribute Local Bargains on Examiner.com

Rick Robinson

Deal of the Day: LivingSocial to Distribute Local Bargains on Examiner.com

Yahoo Local doesn’t have it. CitySearch doesn’t. Patch.com? Nope. Seems Examiner.com is the first “local service” striking a deal to distribute LivingSocial’s popular group-buying deals.

Announced today, LivingSocial will distribute it’s up to 90%-discounted deals to 130 of Examiner.com’s network of 240 local markets…

Location-Based Firewall Blocks Content Here, Not There

Rick Robinson

Location-Based Firewall Blocks Content Here, Not There

Need to control what content gets through that iPhone based on where the user is standing? Welcome the very government-y sounding “Mobile Active Defense” from M.A.D. Partners, LLC.

This mobile firewall with “contents filtering mechanisms” enforces controls based upon the physical location of the mobile device using the company’s Mobile Enterprise Compliance and Security Server (MECS) for controlled access, security and compliance enforcement mechanism echoing “fixed” policies.

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Chat Up Nearby Drivers: It’s Mobile Social Traffic!

Rick Robinson

Chat Up Nearby Drivers: It’s Mobile Social Traffic!

Ever heard of “remote viewing”? Wiki defines it as the ability to see “an unseen target using paranormal means.” In the rational world one might apply a definition closer to what newcomer TrafficTalk does.

Almost as cool as seeing around corners with a third eye is doing it with the help of scores of people you’ve never met. And Traffic Talk might have ultimate confluence of realtime, crowdsourcing, social engagement utilities mated to make it happen.
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Profile Valet Shields Embarrassment, Improves Your Battery Life

Rick Robinson

Profile Valet Shields Embarrassment, Improves Your Battery Life

And it’s free!

Let’s start there, because as with most good software this is merely icing on the cupcake — if it’s that good you don’t care about shelling out a micropayment in an app store.

And some of you might already have done so, buying a similar Android app that takes a circuitous route to optimizing your device experience. Might want to rethink that purchase: Enter freebie Profile Valet from the guys at Pushpin Labs and say goodbye to the randomness associated with the feature functions happening under the covers of your favorite handset. What’s that mean exactly? It means your phone’s IQ just leaped 50 points.

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Did WHERE Patent Just Fence In Competition?

Rick Robinson

Did WHERE Patent Just Fence In Competition?

Yeah, I have a patent. But mine’s not even close to being as cool as this one from WHERE Inc. – assuming it holds up under claims of prior art and all that.

Patent number 7,848,765 is all about geofencing — a virtual geographic radius that, when breached by a person with a device (or even without the person I suppose) some predetermined action occurs on the device, such as an advertisement being fired off…

MapQuest Invites Itself to the Open-Social

Rick Robinson

MapQuest Invites Itself to the Open-Social

MapQuest … You remember MapQuest, the innovator of online mapping from the ’90s. The innovator from the ’90s bought by AOL and turned into a cartographic ATM and then had the last drops of life wrung from it when it was splintered across the AOL organization with ownership of mobile (the most important element, mind you) in both many and no hands. The same MapQuest that clawed for enterprise and B2B deals while Google thanked them for their ignorance and promptly stomped them into the ground. Yeah, that MapQuest…

Examiner.com + Reuters = Enormous and Local

Rick Robinson

Examiner.com + Reuters = Enormous and Local

Examiner.com, the ongoing success story being written by thousands of local contributors and led by “local” vet Rick Blair (profiled by Locl.ly here) has announced quite a deal: Soon they’ll be teaming with Thomson Reuters to share contributors’ “local insights and topical expertise across the country.”

In an email and on his blog, Blair wrote:

“As of today, Reuters and Examiner.com have entered into a partnership as part of the Reuters America platform solution—whereby Reuters and it’s subscribers will have access to Examiner.com’s vast media network of localized, consumer lifestyle content.

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Love the Gov? USA.gov Gets You Mobilized (No, Really)

Rick Robinson

Love the Gov? USA.gov Gets You Mobilized (No, Really)

USA.gov: Government Made Easy YEAH yeah, we’ve all heard about the Gov 2.0 movement but has anyone outside the Washington Beltway actually positively, knowingly benefitted from it? Please correct me if I’m wrong but it feel like there has been a good deal of positive chatter and opening of kimonos and talk of transparency but not a lot of action, at least on the geo-mobile side. And by gosh there certainly could be, given the mountains of data and such trapped inside (i dunno) mainframes and steely rectangular gov’t-issued desks.

Oh but wait. Wait just one second…

Air Force Flies Red Flag Over GeoSocial

Rick Robinson

Air Force Flies Red Flag Over GeoSocial

WARNING: “…careless use of [geosocial] services by airmen can have devastating operations security and privacy implications,” stated someone at the Air Force according to the Associated Press. (I presume that means airwomen as well.)

This is the latest red flag thrown by the U.S. military – this time the U.S. Air Force – in an ongoing battle between freedom to engage in virtually social apps and perceived security violations resulting from that activity…