Street Fight Daily: Facebook Scandal’s Impact on Local, Retailers Hesitate on Amazon Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Apocalypse? What to Monitor… SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared… Some Retailers Averse to Advertising on Amazon…

Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Publishers Use Their Audiences to Develop Products… Casual Restaurant Chains Use Tech to Attract Elusive Younger Customers… Facebook Suspends Another Data Firm for Using Cambridge Analytica-Like Tactics…

Openings and New Hires at Spectrio, Apple, GroundTruth

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Hires and new openings are also popping up at Google, Dropbox, and Factual.

Raise Report: Salesloft, Nift, Intercom Score New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fastdata.io, Kloudless, Instacart, and Neighbor.

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…

Toys ‘R’ Us Foot Traffic Analysis Reveals Challenges in Smaller Markets

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The results of a new foot traffic analysis conducted by the location data firm Factual reveal that Toys “R” Us’ demise, while partly attributable to Amazon’s strength, could just as easily be blamed on stiff competition from within the brick-and-mortar retail market.

Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Use of Mobile Payments Up 30%… Facebook Hasn’t Felt ‘Any Meaningful Impact’ As Result of Scandal… How NBC Is Giving Partners the Most Comprehensive Understanding of Their Ad Exposures…

How Krave Jerky Used First-Party Location Data to Boost Brand Awareness

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Krave’s success at leveraging InMarket’s location-based marketing solutions offers “proof that high tech strategies aren’t just for high tech brands — all CPGs can take advantage of big data in 2018 in turnkey fashion,” says Dave Heinzinger, inMarket’s vice president of communications.

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

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“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”

Is Voice the Future of Local AR?

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Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Choosing Mar Tech Vendors Is Challenging for Marketers… Facebook Plans Crackdown on Ad Targeting by Email Without Consent… Amid Heightened Competition, Domino’s Mobile Game Offers Rewards Points..

As Amazon Preps Attribution Tool, Media Buyers Demand Greater ROI

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Amazon’s massive consumer audience and billions of touch points, coupled with its newly acquired brick-and-mortar presence, means the company’s ad services could be in a position to explode if it does a good enough job illustrating the influence its ad services have on driving online-to-offline or strictly online sales.

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

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In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.

Street Culture: Thumbtack Employees Driving Culture from the Bottom Up

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Justin Angsuwat, Thumbtack’s vice president of people, says the Thumbtack team describes its company culture as the “Midwest of cultures.”

Street Fight Daily: Microsoft Makes a Big Move, Snap Slashes Ad Team Numbers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft Is Ready for a World Beyond Windows… Snap Cuts About 100 Employees on the Advertising Side of the Biz… How Facebook’s Shutdown of Third-Party Data Affects Advertisers…

4Cite’s Email Platform Helps Digital Brands Secure the Path to Purchase

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“Across the board with all of our retail clients, the most successful marketing campaign they have is their abandoned shopping cart email campaigns,” 4Cite CEO Bob Gaito said, referring to emails sent to remind customers that they have items left in their shopping carts.

Street Fight Daily: Google Puts Mobile First, Facebook Cuts Out Third-Party Data Brokers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Takes Another Big Step Toward a Mobile-First World… Facebook Is Cutting Third-Party Data Providers Out of Ad Targeting… Amazon Directly Hires Housekeepers to Conquer Local Services…

Identifying a New Breed of Consumers—What Retailers Should Know

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“Successful brands need to engage with conscious consumers ‘in the moment’ for immediate returns while also investing in the longer term, emotional bank to ensure they ride out future mistakes or service failures,” says Alex Wright, head of global insights at Blis.