A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Exclusive: YouTube Ran Ads from Hundreds of Brands on Extremist Channels (CNN)
Ads from over 300 companies and organizations ran on YouTube channels promoting white nationalists, Nazis, pedophilia, conspiracy theories, and North Korean propaganda, a CNN investigation found.
What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors (Street Fight)
Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy.”
What Amazon’s Prime Numbers Don’t Show: The Battle to Grow in the U.S. (Recode)
The much-discussed Prime subscribers figure only gives a surface-level view into the success and current challenges of Amazon’s loyalty program—chief among them, how to keep growing in the country where Prime is the most popular and the biggest money-maker: Right here in the U.S. NYT: Amazon’s critics get new life with Trump’s attacks on it
How Hopper Secures Bookings with Geotargeted Deals (Street Fight)
For Hopper, a mobile app for flight and hotel booking, taking advantage of hyperlocal marketing technology means running more than 500 customized campaigns each day, tempting travelers with limited-time deals from their current locations.
ANA Urges Lawmakers to Hold Off on New Privacy Laws (MediaPost)
The Association of National Advertisers is concerned that revelations of Cambridge Analytica’s data harvesting from Facebook will result in hurried privacy laws.
Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter (AdWeek)
Chris Quintero: Regardless of what you’ve heard, Twitter is not dead nor dying. If you’ve watched the news or read a BuzzFeed article within the past 24 hours, you’ve seen screenshots or embedded tweets that helped tell that story.
Marriott Experiments With Homesharing (Skift)
The largest hotel company in the world is putting Airbnb, HomeAway, and Booking.com on notice—along with fellow hoteliers AccorHotels and Hyatt.
What’s Not Included in Facebook’s ‘Download Your Data’ (Wired)
“Download Your Data” hardly tells you everything Facebook knows about you. Among the information not included: your browsing history, the apps you visit, ads with which you’ve interacted, and more.