Features | Street Fight - Part 3

Brand Battle: Shell vs Exxon Mobil

Sponsor

Brand Battle: Shell vs Exxon Mobil

Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers

Kate Talerico

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers

Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.

Upserve Uses Restaurant Transaction Data to Track Industry Trends

Stephanie Miles

Upserve Uses Restaurant Transaction Data to Track Industry Trends

Upserve recently released its State of the Restaurant Industry Report, using data pulled from thousands of restaurants and millions of transactions through the United States. Performing a retroactive analysis, Upserve’s data science team looked at 2017 trends to see which predicted trends lived up to the hype, and which fell flat.