Street Fight Daily: Facebook Reaches 3M Advertisers, Googler Explains AdWords Changes
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Just Passed 3 Million Advertisers — Here’s Why It’s Doubling Down on Small Businesses (Business Insider)… Google’s Take on the Recent Changes to the Results Page (Search Engine Land)… The Inside Story of Uber’s Big Bet on Food (Business Insider)…
Street Fight Daily: The Quiet Success of Ecommerce App Wish, LinkedIn Launches B2B Marketing Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce App Wish Has ‘Hundreds of Millions of Users’ (Plus Other Stats About the Company) (TechCrunch)… LinkedIn Debuts New Targeting Feature for Marketers (AdAge)… SoundHound’s Virtual Assistant Launches Out of Beta (VentureBeat)…
Good Uncle’s Cerilli: ‘We Could Change the Face of Franchising’
If Wiley Cerilli’s new venture has its way, geography won’t be as limiting a factor in determining who has access to gourmet food and celebrated dishes from famous chefs. The company, which recently raised $2.2 million, will launch this fall in smaller cities and towns, linking local populations to big-city food via a mobile app and delivery service.
Street Fight Daily: Google/Facebook vs. Publishers, Will Alibaba Buy Yahoo Stake?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Battle with Google and Facebook, More Publishers Join Forces (Digiday)… Alibaba Raises More Cash, Yahoo Stake In Sight? (Forbes)… Most Mobile Marketers Are Using Location, But How Do You Do It Right? (Marketing Land)…
Street Fight Daily: Billboards and Location Marketing, Wikipedia’s Search Plans Causing Controversy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… See That Billboard? It May See You, Too (New York Times)… Head of Wikimedia Resigns Over Search Engine Plans (The Guardian)… As Advertisers Clamor for Location Data, Can Publishers Deliver? (AdExchanger)…
Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs
The new platform, which aggregates real-time local data, looks to give small businesses the same kind of access to data that big businesses have, but on a hyperlocal level, CEO Carl Rohling told Street Fight. From there, SMBs can design direct marketing campaigns based on information about the consumers in their proximity.
Street Fight Daily: Google’s Vision for AMP, Millennials Are Changing the Privacy Game for Marketers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Q&A with Google’s Head of News On Its Vision for Accelerated Mobile Pages (Nieman Lab)… Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Exec (Adweek)… Overnight, the App for Booking Last-Minute Spaces with Local Hosts, Closes $2.5M Seed Round (TechCrunch)…
How the Rise of the On-Demand Economy Is Driving Flexible Convenience
“Customers drive booking, bookings drive pros, the pros drive availability and availability comes all the way back around and drives customers and booking,” Handy founder Oisin Hanrahan tells Street Fight. His company and others are figuring out over time what works and what doesn’t in local on-demand.
Street Fight Daily: The Benefits of Cross-Device Data, Possible Outcomes of Google’s Antitrust Case
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Every Enterprise Will Soon Be Addicted to Cross-Device Data (The Next Web)… What’s Next for Google’s Terrible, Horrible, No Good, Very Bad European Antitrust Case? (Recode)… The Next Big Thing in Retail: Programmatic Commerce (Forbes)…
Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits
PlaceIQ and LiveRamp have announced the results of a new consumer behavior model that connects TV to the real world. The companies conducted a number of campaigns delivering targeted TV ads and then used location data to measure real-world store visitations, resulting in an average lift of 46 percent across three targeted verticals.
GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market
Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. Street Fight recently caught up with GrubHub’s SVP of Operations, Stan Chia, who says the company’s fundamental mission — restaurant discovery — hasn’t changed.
Street Fight Daily: Whole Foods Invests in Instacart, Ad Blocking Debate Gets Tempers Flaring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal (Recode)… Fear, Loathing, and Opportunity On Display as Ad Industry Eyeballs Specter of Mobile Ad Blocking (TechCrunch)… Foursquare Won’t Be Facebook and That’s Just Fine, Crowley Says (Bloomberg)…