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News & Analysis

Street Culture: Multi-Location Brands Connect Employees With Beekeeper

March 18, 2016March 18, 2016 by April Nowicki

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Beekeeper is like Slack but for companies with employees who are on the move, waiting tables and parking cars. The mobile-based communications platform is growing quickly and meeting a current need in the marketplace.

News & Analysis

Street Fight Daily: Airbnb Plans to Expand Service Offerings, On-Demand Assistant App GoButler Pivots

March 18, 2016March 18, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Plans to Offer Add-On Travel Services This Year (Bloomberg)… GoButler Pivots to Fully-Automated Service, Starting with Flight Search and Discovery (TechCrunch)… Can LifePost’s Digital Obits Provide Clues for Sustainable Local Publishing? (Street Fight)…

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Drawbridge CEO: ‘Programmatic Has Led the Charge for Cross-Device’

March 17, 2016March 17, 2016 by Annie Melton

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Kamakshi Sivaramakrishnan founded programmatic ad platform Drawbridge in 2010 after a stint at Google. She spoke recently with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.”

News & Analysis

Street Fight Daily: Google to Further Penalize Mobile-Unfriendly Websites, More Layoffs at LivingSocial

March 17, 2016March 17, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Latest Mobile Search Algorithm Update Makes Having a Mobile-Friendly Site Even More Important (TechCrunch)… LivingSocial Is Laying Off More Than 50 Percent of Its Staff (Recode)… Uber Debuts Family Profiles to Let You Pay for Others’ Rides (TechCrunch)…

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Street Fight Daily: Groupon’s New Merchant App, Google Announces ‘Analytics 360’ Ad Products

March 16, 2016March 16, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Launches New Merchant App That Puts the Daily Deal Front and Center (TechCrunch)… Google Introduces Products That Will Sharpen Its Ad Focus (New York Times)… Yelp’s Founder Once Thought No One Would Want to Post Opinions on the Internet (Chicago Tribune)…

News & Analysis

5 Online-to-Offline Attribution Tools for Merchants

March 15, 2016March 15, 2016 by Stephanie Miles

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Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies or understand the growth opportunities within online channels.

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It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

March 14, 2016March 13, 2016 by Nicole Spector

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According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

News & Analysis

5 Tools for Brands Looking to Harness Predictive Social Intelligence

March 14, 2016March 13, 2016 by Stephanie Miles

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Predictive social intelligence platforms use big data to organize, pattern, and predict which online conversations will be happening tomorrow. By contextualizing future online chatter, brands can better target specific audiences on social channels like Facebook, Twitter, and Instagram.

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Street Fight Daily: The Longevity of Online Grocery Delivery, How Foursquare is Winning SXSW

March 14, 2016March 14, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Online Grocery Actually the Future? (Business Insider)… The Winner of This Year’s SXSW Interactive Is… (Forbes)… You Hate Paying Instacart Delivery Fees, So Pepsi Is Footing the Bill (Crain’s Chicago Business)

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Borrell on Local Dailies and Their Tiny Digital Ad Share: They Need a New Story

March 11, 2016March 10, 2016 by Tom Grubisich

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Local digital ad revenue will grow from $48 billion in 2015 to $66 billion in 2016, Borrell Associates projects in its new benchmarking report covering 10,395 sites in all media. That’s an eye-popping increase of 37.5%. But newspapers will see only a 6% to 7% revenue increase,

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Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

March 11, 2016March 10, 2016 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Xaxis, Signpost, and Buzzfeed.

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Raise Report: Blippar, AppCard, Ninjacart Reel in Fresh Rounds

March 11, 2016March 10, 2016 by Joseph Zappa

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for ICX Media, Staff Finder, and Mariana.

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Street Fight Daily: Google Experiments With Local Services Concierge, Yext Reports 48% Revenue Growth

March 11, 2016March 11, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext Sees $88.8 Million Revenue, 48% Growth for Location Data (TechCrunch)… Don’t Call a Plumber — Call (or Text) Google Concierge (Blumenthal’s)… Yahoo Labors to Carry On With Core Business While Exploring Sale (New York Times)…

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Yelp’s Head of EU Public Policy: Europe Strategy Depends on Google Antitrust Case

March 10, 2016March 28, 2016 by Annie Melton

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Yelp has been vocal in its disapproval of Google’s handling of search results and is one of the complainants in the European Union’s antitrust lawsuit against the search giant. Street Fight recently caught up with Yelp’s head of EU public policy, Kostas Rossoglou, to talk about the case as well as the challenges faced by European companies hoping to break into local markets.

News & Analysis

Street Fight Daily: Amazon Building Delivery Network, ‘Research Online, Buy Offline’ Economy

March 10, 2016March 10, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Leases 20 Cargo Planes to Build In-House Delivery Network (Business Insider)… Report: For Every $1 Online Influenced by Reviews, Offline Impact At Least $4 (Marketing Land)… Square Posts Mixed Q4 Results, but Promise of Future Profits Boosts Stock (Recode)…

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5 Staffing Marketplaces for On-Demand Vendors

March 9, 2016March 9, 2016 by Stephanie Miles

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The on-demand economy relies on a steady stream of self-employed workers who are willing to trade steady paychecks for flexibility and autonomy. But as the number of on-demand platforms increases, it’s becoming more of a challenge for companies to hold on to qualified workers.

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UrbanSitter Leverages Online Connections to Ensure Trust in Childcare

March 9, 2016March 9, 2016 by Liz Taurasi

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Who can you trust to babysit your 5-year-old? For parents, finding someone reliable and trustworthy can be quite daunting. Urbansitter CEO Lynn Perkins grappled with these issues of trust and referral as she’s grown her local commerce service into a national vertical player.

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Street Fight Daily: Pinterest Opens Ad Platform to SMBs, Thumbtack Sees $1B in Local Services Spending

March 9, 2016March 9, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser (Adweek)… $1B in Local Services Spending Runs Through Thumbtack (LSA Insider)… Facebook ‘Amazed by Volume of Valueless Inventory,’ Abandons New Ad Buying Platform (AdAge)…

News & Analysis

Booker Acquires Frederick, Expands Marketing Automation for Service Businesses

March 8, 2016March 8, 2016 by David Hirschman

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The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business management systems.

News & Analysis

Bot Local: Making Appointments Is Getting a Lot More Fun

March 8, 2016March 7, 2016 by Rick Robinson

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Pingup is bringing its API-powered live booking capability to “a broader range of leading-edge consumer interfaces and platforms.” This means “Pingup-powered bots” will let consumers book and confirm appointments in real time with “tens of thousands of local businesses across the U.S.”