Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…

Street Fight Daily: How Instacart Is Changing Grocery, Beacon Use on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instacart’s App Has Changed Grocery Stores for Good… Proximity Tech, Beacon Usage on the Rise Among Marketers… Should Citations Define the Success of SMBs’ Local SEO Strategies?…

Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases […]

Street Fight Daily: Waze Ride-Share to Hit SF Soon, Facebook Creates Coupon Drawer

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Takes on Uber With New Ride-Share Service… Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users… Jeff Jones Drives Uber as New President…

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft’s $9 Billion Price Tag Was Too High for GM… Uber and Alphabet Rivalry Heats Up Over Self-Driving Vehicles, Mapping Tech, Ride Hailing… Square Forges Relationships with Competitors to Expand its Business Opportunities…

Street Fight Daily: Marketing Tech Brings in Big Bucks, Consumers Still Unsure About Mobile Wallets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech… How Connected Cars Are Turning Into Revenue-Generating Machines… Brands Debate Pros and Cons of Reaching Consumers via WhatsApp…

Raise Report: LendUp, DroneDeploy, Vettery Secure Fresh Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Simbi, Dexter, MediaBrix, and RedShelf.

Street Fight Daily: Uber Racks Up Big Losses, Businesses Coming to WhatsApp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses At Least $1.2 Billion in First Half of 2016… WhatsApp to Let Business Operate on its Platform… Major Quick-Serve Restaurant Deploys Drones for Food Delivery…

Street Fight Daily: Instagram Boosts Brands’ Customer Service, AI-Powered Assistants on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Useful for Social and Marketing, Instagram Now Helps Brands with Customer Service, Too… NuTonomy Debuts Self-Driving Cabs, Beating the Likes of Uber and Google to the Punch… Digital Media Specialist Warns Against the Hazards of ‘Over-Targeting’…

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

What makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospatial solutions at Pitney Bowes, to talk about the best practices in location data.

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Mobile Ads Grow More Crucial, Google Pledges to Crack Down on ‘Intrusive Interstitials’… Facebook Improves Its ‘Lightweight Video’ Slideshow Ads, Provides Support for Mobile Ad Creation… Most U.S. Publishers Rely on Both Ad Support, Subscriptions…

Street Fight Daily: Lyft Disputes Sale Report, OpenStreetMap Debuts Crowdsourced Street View

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve… Lyft President Says Company Was Never Looking for a Buyer… Many Businesses Can’t Assess the Digital Customer’s Experience…

Street Fight Daily: Lyft Seeks a Buyer Without Success, Google Expands Local Business Cards

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft is Said to Be Seeking a Buyer, Without Success… Google Local Business Cards or Posts About to Roll Out to Thousands of SMBs… How the Wall Street Journal Plans to Reach 3 Million Subscribers…

Raise Report: Fresh Funding for Townsquared, Yieldbot, Drizly

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes recent rounds for Carvana, SiteZeus, Spot.IM, and Insert.

DevHub Launches ‘TXT a Restaurant,’ Enabling More Interaction With Consumers

The website-building platform can manage hundreds of local sites for a single agency or brand. This week, the company is launching DevHub Labs and is announcing the group’s first experiment, “TXT a Restaurant” — which will allow local businesses to try out a new digital tool: click-to-text, a new way to connect with consumers who may be hesitant to use the more traditional click-to-call.

Chef’d CEO: Meal Kits Will ‘Dominate Grocery-Style Shopping Over Time’

Few verticals have been as significantly disrupted by hyperlocal technological innovation as the food industry, and meal-kit delivery is becoming a big part of that. We caught up with Chef’d CEO Kyle Ransford to discuss the technologies underpinning the disruption of grocery retail.

Raise Report: New Funding for Kiip, Sprinklr, Shipt

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Civil Maps, Brandcast, Peek.com, and Density.

flok Launches Chatbots to Bolster Customer Engagement for Local Businesses

With chatbot technology, communications between local businesses and their customers via flok can now evolve into more complex conversations. These conversations yield better data for the business owner and more detailed information as well as a more engaging customer service experience for the consumer.

YP Announces New ‘Audience Cartography’ Platform for Targeting and Attribution

YP has announced the release of its new location data visualization methodology, Audience Cartography, which allows multi-location businesses such as restaurants, retailers, and auto dealers to refine advertising campaign targeting and establish attribution.

Raise Report: New Funding for Freshly, BevSpot, Universal Avenue

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes fresh funding for Key Concierge, Homee, CoolaData, and ColorTV.