Street Fight Daily: Google Data Supports Mobile-First Ads, Brands Infiltrate iMessage

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Mobile User Data Shines Light on Consumer Purchasing Habits… As Apple Opens iMessage Store, Brands from Burger King to Betty Boop Want In… Verizon Buys Connected Lighting Company, Adding More Location Capability…

Street Fight Daily: E-Commerce’s Toll on SMB Retail and Delivery, Digitizing Local Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How E-Commerce Disrupts Small-Town Delivery Services and Retailers… Digitizing Traditional Marketing Methods to Compete in Local Search… Sulky New Media Still Clings to Old Media for Cash…

Raise Report: SessionM, Behalf, Postmates Secure Fresh Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Divido, Abodo, Petnet, and Boku.

Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Amazon Data From Wall Street Should Terrify All Retail Stores in the US… Google Adds Lyft and Gett to Taxi Options on Maps… How Publishers Can Help Brands Navigate the Content Marketing Crossroads…

Street Fight Daily: Washington Post’s Digital Rise, Snapchat Ends Local Stories

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Leaked Memo Supplies Details on the Washington Post’s Digital, Financial Success… Snapchat Ends Local Stories to Focus on Live Events… Amazon Adds Food Delivery in London…

XPlenty CEO: Pokemon Go Data’s Usefulness Depends on Integration and Visualization Strategies

“It’s pretty difficult to get access to location data,” says Yaniv Mor. “There are quite a few companies today that are starting to provide products for smaller businesses that will help them take advantage of location data, but at this scale — hundreds of millions of users — that’s something that we haven’t seen yet.”

Street Fight Daily: Uber Tried to Buy Lyft, Google Helps Brick-and-Mortar Biz

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Tried to Buy Lyft in 2014 But Negotiations Fell Apart Over Price… Google Helps Brick-and-Mortar Retailers Turn Mobile Scrolling Into In-Person Buying… With Facebook’s Power Growing, Publishers Scramble to Connect Directly with Audiences…

Street Fight Daily: Google Updates Analytics App, Ad Buyers Talk Digital Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Updates Analytics App, Providing Insights in Five Minutes… What Ad Buyers Think About Facebook, Twitter, and Everything In Between… To Run a Killer Loyalty Program, Retailers Need to Think Big…

Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…

Street Fight Daily: How Instacart Is Changing Grocery, Beacon Use on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instacart’s App Has Changed Grocery Stores for Good… Proximity Tech, Beacon Usage on the Rise Among Marketers… Should Citations Define the Success of SMBs’ Local SEO Strategies?…

Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases […]

Street Fight Daily: Waze Ride-Share to Hit SF Soon, Facebook Creates Coupon Drawer

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Takes on Uber With New Ride-Share Service… Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users… Jeff Jones Drives Uber as New President…

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft’s $9 Billion Price Tag Was Too High for GM… Uber and Alphabet Rivalry Heats Up Over Self-Driving Vehicles, Mapping Tech, Ride Hailing… Square Forges Relationships with Competitors to Expand its Business Opportunities…

Street Fight Daily: Marketing Tech Brings in Big Bucks, Consumers Still Unsure About Mobile Wallets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech… How Connected Cars Are Turning Into Revenue-Generating Machines… Brands Debate Pros and Cons of Reaching Consumers via WhatsApp…

Raise Report: LendUp, DroneDeploy, Vettery Secure Fresh Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Simbi, Dexter, MediaBrix, and RedShelf.

Street Fight Daily: Uber Racks Up Big Losses, Businesses Coming to WhatsApp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses At Least $1.2 Billion in First Half of 2016… WhatsApp to Let Business Operate on its Platform… Major Quick-Serve Restaurant Deploys Drones for Food Delivery…

Street Fight Daily: Instagram Boosts Brands’ Customer Service, AI-Powered Assistants on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Useful for Social and Marketing, Instagram Now Helps Brands with Customer Service, Too… NuTonomy Debuts Self-Driving Cabs, Beating the Likes of Uber and Google to the Punch… Digital Media Specialist Warns Against the Hazards of ‘Over-Targeting’…

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

What makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospatial solutions at Pitney Bowes, to talk about the best practices in location data.

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Mobile Ads Grow More Crucial, Google Pledges to Crack Down on ‘Intrusive Interstitials’… Facebook Improves Its ‘Lightweight Video’ Slideshow Ads, Provides Support for Mobile Ad Creation… Most U.S. Publishers Rely on Both Ad Support, Subscriptions…

Street Fight Daily: Lyft Disputes Sale Report, OpenStreetMap Debuts Crowdsourced Street View

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve… Lyft President Says Company Was Never Looking for a Buyer… Many Businesses Can’t Assess the Digital Customer’s Experience…