Drawbridge Partnership Brings Identity Graph to Latin American Market

Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way.

Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and personal.”

Street Fight Daily: How Google Cashes in on AI, Uber CEO Says IPO 18-36 Months Out

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Microsoft Can Use AI to Extract Billions More in Ad Dollars from Clicks… New Uber CEO Says Company Could Go Public in 18 Months… Coming Soon to Facebook Watch: Sponsored Shows…

Report: Matching Up With Local Merchants’ Marketing Objectives

Our analysis of local merchants shows that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective. But there appears to be some missing links between new customer acquisition and their favorite tactics.

Is Your Local Dealership Prepared for a New Era of Car Buying?

The automotive space is extremely competitive and with automotive sales down 13.2 percent, the competition could not be fiercer. In order to remain afloat in today’s challenging sales environment, auto marketers need to rethink how they get high-intent buyers to their stores.

Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…

Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

The company has 12 new content providers joining its digital place-based media network target consumers on screens in thousands of building elevators and lobbies across the U.S. The partners include Vox Media, Bloomberg, Billboard, Quartz, and The Hollywood Reporter, as well as Stadium sports video content.

Hearst’s Barrett on Talks With Facebook: Progress, but More Needs to Happen

The president of Hearst Newspapers Digital Media, details what he sees as the current promise of Facebook’s nascent effort to promote subscriptions for local news publishers, and assesses the state of other major, yet-to-be-resolved issues for the publishers as they weigh their future on and with the tech giant.

How Wells Fargo Connects Locally Via Sports, Philanthropy, and Digital

Gary Korotzer, EVP of marketing and brand strategy and community bank marketing for Wells Fargo, says that through a mix of efforts the bank weaves its way into the day-to-day lives and needs of its customers.

Street Fight Daily: Self-Driving Cars Now Deliver Pizzas, Amazon Expands Advertising

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford and Domino’s to Deliver Pizza Using Self-Driving Cars in New Test… Amazon Grows Its Programmatic Ad Business… Uber’s CEO Choice Faces a Question of Ambitions…

The Fallacy of Google’s “Micro-Moment” Positioning

“I see the customer journey as the customer journey wherever it leads,” Mike Blumenthal tells David Mihm. “I see Google’s efforts to oversimplify it into discrete points in time as a gross form of reductionism that doesn’t help us understand that journey better. “

Swedish Location Management Company PinMeTo Secures H&M Investment

Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”

Street Fight Daily: Expedia CEO to Be Offered Uber Job, Consumer Brands Cut Ad Spend

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Expedia CEO Dara Khosrowshahi Will Be Offered Job as Uber CEO… CPG Ad Cuts Raise Tough Questions for Digital Media… Food Delivery Creates Tech Headache for Some U.S. Restaurants…

Openings and New Hires SalesFuel, Upserve, Search Influence

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s

Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Minibar Delivery, Immersv, Sigstr, and WorkSpan.

LBMA Podcast: Simon Properties, Little Caesars, Cheetos

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.

Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon… Why Data-Driven Retailers Are Learning to Love Direct Mail… Two Uber Investors Seek to Defend Kalanick in Legal Battle…

Case Study: Audiologist Offloads Management of Digital Campaigns

Audiology First owner Diana Wagner knew that establishing a presence online would be essential to growing her business, but running online marketing campaigns required too much day-to-day involvement for her to be able to handle everything on her own.

Facebook Has a New Mission That Just May Benefit Local Publishers

Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing.

Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…