News and Analysis

Walmart Credits In-Person Retail for Its Growth, and It’s Not Alone Street Fight

Walmart Credits In-Person Retail for Its Growth, and It’s Not Alone

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Walmart’s Q3 earnings call revealed something interesting: Walmart places much of its recent revenue growth and success on in-person shopping. “In-store volumes grew, pickup from store grew faster, and delivery from store grew even faster than that,” the company wrote about its U.S. locations. The growth of in-store shopping in an era of e-commerce accessibility […]

The MULO Dozen: December in Review Street Fight

The MULO Dozen: December in Review

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What a year we had! MULO (multi-location) retailers, restaurants, and service businesses have BOOMed and BUSTed, the C-suites have seen many changes, and consumers continue to shop, research, and spend both in-store and online. They are compelled to find places and products via local search, as well as by social media pundits, retail ad networks, […]

Later Acquires Mavely for $250M. The Creator Economy is Here to Stay! Street Fight

Later Acquires Mavely for $250M. The Creator Economy is Here to Stay!

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Later announced today the acquisition of Mavely for $250M, creating a creator powerhouse. Later is an enterprise-level influencer marketing and social media management software platform.  Mavely is an app for the “everyday influencer” who earns commissions on sales. Later’s AI predictive analytics will now leverage first-party performance data from Mavely’s network of more than 120,000 creators […]

Commentary

Streets Ahead: Tiktok to Supreme Court, ChatGPT Search Sources Street Fight

Streets Ahead: Tiktok to Supreme Court, ChatGPT Search Sources

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In this week’s Streets Ahead update, SOCi discusses TikTok taking its battle to the Supreme Court and the sources that support ChatGPT in the search landscape TikTok Appeals to Supreme Court in Fight Against Ban The News TikTok is taking its battle to the Supreme Court following the passage of a U.S. law requiring its […]

Identify Relevant News Outlets and Publications Street Fight

Identify Relevant News Outlets and Publications

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When brands engage with PR, they typically look for more than just media exposure. Their goal is to secure meaningful media exposure that boosts their brand authority. PR is only valuable if it gets a brand’s story in outlets and publications that connect with its target audience. To help their clients reach that goal, publicists […]

Sick of MFA sites? Protect Your Brand and Ad Dollars Street Fight

Sick of MFA sites? Protect Your Brand and Ad Dollars

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Ever since the ANA put real numbers around the scope of the problem with “made-for-advertising” or MFA sites, advertisers have been up in arms—and understandably so. The idea that these essentially worthless ad placements represent 21 percent of impressions and 15 percent of overall ad spend is unacceptable. And yet our industry has accepted it—and […]

Latest Posts

Walmart Credits In-Person Retail for Its Growth, and It’s Not Alone Street Fight

Walmart Credits In-Person Retail for Its Growth, and It’s Not Alone

Share this:

Walmart’s Q3 earnings call revealed something interesting: Walmart places much of its recent revenue growth and success on in-person shopping. “In-store volumes grew, pickup from store grew faster, and delivery from store grew even faster than that,” the company wrote about its U.S. locations. The growth of in-store shopping in an era of e-commerce accessibility […]

The MULO Dozen: December in Review Street Fight

The MULO Dozen: December in Review

Share this:

What a year we had! MULO (multi-location) retailers, restaurants, and service businesses have BOOMed and BUSTed, the C-suites have seen many changes, and consumers continue to shop, research, and spend both in-store and online. They are compelled to find places and products via local search, as well as by social media pundits, retail ad networks, […]

Later Acquires Mavely for $250M. The Creator Economy is Here to Stay! Street Fight

Later Acquires Mavely for $250M. The Creator Economy is Here to Stay!

Share this:

Later announced today the acquisition of Mavely for $250M, creating a creator powerhouse. Later is an enterprise-level influencer marketing and social media management software platform.  Mavely is an app for the “everyday influencer” who earns commissions on sales. Later’s AI predictive analytics will now leverage first-party performance data from Mavely’s network of more than 120,000 creators […]

The New Creator (and the Brand Creator Behind Them) Street Fight

The New Creator (and the Brand Creator Behind Them)

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Joseph Perello, founder and CEO of Props, created his company to provide content for MULO (multi-location) and other brands that need credible ways to reach consumers. Many brands have invested in mass influencer or creator marketing, which may drive eyeballs and social media traffic but doesn’t always lead to sales. The words “performance-driven” on Props’ […]

MULO Brands With Soul December Pick: Hummingbirds Emily Steele Street Fight

MULO Brands With Soul December Pick: Hummingbirds

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Our previous Brands With Soul have all been retail, restaurant, service, and CPG brands with multiple locations (MULO) and millions of dollars to spend on rewarding their teams and giving to charities. But soul isn’t just for those brands. In fact, starting a business that serves MULO brands can be in the hands of an […]

'Tis the Season of Predictions: The Rise of First-Party Data Networks, According to Perion Street Fight

‘Tis the Season of Predictions: The Rise of Data Networks, According to Perion

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We’re at that time of year again. We’re not just talking about holiday spending. It’s the season where industry experts have future thinking dancing in their heads like sugarplums. Daniel Aks, President of Undertone by Perion, predicts the rise of first-party data networks across financial and transportation sectors. He anticipates major ad tech mergers and […]

How Will You Advertise in 2025? Here's What 3 Industry Leaders Predict Street Fight

How Will You Advertise in 2025? Here’s What 3 Industry Leaders Predict

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As part of our 2025 predictions series, we reached out to three companies that specialize in new (and refined conventional) ways to advertise to consumers. They are all relevant to MULO (multi-location) brands, along with targeted creator marketing, retail media, and other new (and old) forms of marketing. As streaming media becomes a more significant […]

Stop the Texting Madness! Jack Philbin on How to Not Get Blocked by Consumers Street Fight

Stop the Texting Madness! Jack Philbin on How to Not Get Blocked by Consumers

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Jack Philbin is CEO at Vibes, a texting message platform many MULO (multi-location) brands use. We talked to him about how consumers view text messages and how to craft the right ones. Philbin stresses:  “The most important thing marketers can do right now, especially as we enter the holidays, is to prioritize quality over quantity […]

'Tis Swag Season: Year-Round Gifting Trends from Graham Walsh Street Fight

‘Tis Swag Season: Year-Round Gifting Trends from Graham Walsh

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This is the season of gifting for MULO (multi-location) brands and the suppliers, agencies and tech companies that support them. These brands: Give holiday and thank you gifts to their valued clients Buy giveaways for trade shows and conferences, and consumer activations Invest in employee incentives and keepsakes for team gatherings Stock their online shelves […]

SPB Now Stands for "Serve People Better" Street Fight

SPB Now Stands for “Serve People Better”

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Everyone loves a holiday miracle story!  And that may be the turnaround of SPB, which took over a wide range of struggling brands. The abbreviation stood for “Steak, Pizza, and Beer,” but Josh Kern, the CEO, is now committed to changing its meaning to “Serve People Better.” That’s what he aspires to do with the […]