Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common

TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…

Street Fight Daily: Facebook Updates Ad Measurement Practices, Mobile Audiences Skyrocket

TODAY IN LOCAL & DIGITAL MARKETING… Facebook Updates Its Ad Measurement Arsenal With New and Revised Video Metrics… Mobile Audiences Soar as Advertisers Struggle to Keep Up… With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations…

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

LBMA Podcast: Uber, Hyundai & Amazon, Compass

On this week’s Location Based Marketing Association podcast: Compass, Taiwan’s STOMAP, Grocery app Cooklist, Diageo goes AR with Bulleit bourbon, Hyundai + Amazon, Uber’s new features, and HERE teams up with Locomizer.

Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary

PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

IN THE HALLS OF SILICON VALLEY: AMAZON, GOOGLE, FACEBOOK… Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer… Does Google Really Need a Social Network to Succeed at Local?… Facebook Is Finding New Uses for Instagram…

Street Fight Daily: How to Target Customers Without Being Creepy, Keys to Brand Success with Voice

TOP LOCAL TIPS AND STORIES… The Line Between Cool and Creepy: How Much Personalization is Too Much?… IBM Says Data and Utility Are the Keys to Brand Success in Voice… Google Has Asked Ad Tech Firms to Guarantee Broad GDPR Consent, Assume Liability…

Street Fight Daily: A Glossary for SEO, Why Brands Favor Hybrid In-House Marketing

TODAY’S LOCAL HEADLINES… The Small Business Owner’s Guide to Conquering SEO: The Glossary… Why Brands Favor Hybrid In-House Marketing… MediaMath Has $180 Million to Spend on Acquisitions—What’s Next?…

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…

Street Fight Daily: Google Retires AdWords & DoubleClick Brands; GDPR Threatens Push Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Killing Off DoubleClick Branding… With GDPR In Place, Will Push Marketing Recede?… Study: Challenges Persist with One-Partner Programmatic Strategy…

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Ruthlessly Undercuts Brands With Its Low, Private Label Prices… Survey: Social Advertisers Missing Critical Components in Data Ownership… Ad Tech Execs and App Marketers Doubt Apple Can Sell Ads Without Data Collection…

Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally… In the Post-Facebook Era, Publishers See Rise in Direct Traffic… Mobile App Header Bidding Expands Monetization Opportunities for Publishers…

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

“I think that culture is one of the few problems that you have to address before they’re problems,” says TechStars co-founder and co-CEO David Brown. “If you’re struggling to figure out how to grow sales, you can wait until sales are in trouble and still turn it around. But if you wait until you’re in trouble with culture, it’s really hard to turn that boat.”

Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…

Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..

LBMA Podcast: Postmates & DoorDash, Foursquare, Uber

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.

LBMA Podcast: Alexa, Urgent.ly, Uber

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Digital Locations + Ampsy, Fullscreen Digital, Puig, Kedy AR, Diageo goes Alexa.