Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions
“We cannot afford for a campaign to be ineffective, which to us means that we need every campaign to bring in enough money to at least pay for itself,” says My Amazing Maid owner Royce Ard . “Almost all of our marketing expenses are for acquisition-type campaigns to attract new customers.”
Case Study: Using Digital Coupons to Generate Calls
In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in innovative new technologies to stand out from the pack. But when Don Fuller’s Appliance Repair co-owner Lisa Fuller evaluates a vendor, she looks at something that’s harder to quantify — sincerity.
Street Culture: Signpost on Being a Scrappy Startup
When you’re fast-growing startup company, the most important thing is hiring the right people. That means people who can do the job, and also, in some cases, people who are willing to build desks, said Justin Donnarumma, director of sales at Signpost, a marketing automation technology company that launched in 2010. “That’s the kind of scrappiness we look for in new hires.”
Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Searches Surpass Desktop Searches at Google (TechCrunch)… Video Ads Could Become Twitter’s Biggest Cash Cow Yet (The Next Web)… DuckDuckGo CEO Calls out Google and Says It’s a ‘Myth You Need to Track People to Make Money’ (Business Insider)…
Street Culture: HR Strategies for Startups
Hiring isn’t rocket science. It’s pretty simple to create basic procedures that turn hiring into a standard company practice. But it does takes time and concerted effort. For Cat Hernandez, talent partner at investment firm Primary Venture Partners, it starts with making sure that everyone in the company is closely aligned with whatever the company is trying to achieve.
7 Strategies for Improving Mobile Coupon Redemption Rates
As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…
Street Fight Daily: Groupon’s Wine Label, Porch Keeps Growing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Groupon Uncorks Its Own Wine Label (Chicago Business Journal)… Can Porch.com Become LinkedIn For Your House? (Fortune)… For Location-Tracking Startup, a Data-Privacy Odyssey (Wall Street Journal)…
The Rise of Marketing Automation in Local’s Next Act
Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend…
Signpost Adds Payment Integration as Small Business CRM Market Grows
Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…
Openings and New Hires at xAd, Reply!, AddThis and Newscycle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Hubspot, Colony Logic, Local SEO Guide,AdMax Local, PlaceIQ and Signpost…
Street Fight Hosted Three Events in 2013 — Here’s What to Remember
Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…
Street Fight Daily: Intuit Launches App Store, Signpost Raises $10 M
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Intuit Launches An App Store For Business Owners To Find Software (TheNextWeb)… Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses (VentureBeat)… Amazon Expanding Its Own Private Label Offering to Supermarket Goods (AllThingsD)…
Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed
As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…