Street Fight Daily: Google Introduces Offline Metric, McDonald’s Tests Loyalty Program

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Introduces Cross-Device and Offline Conversion Tracking (Screenwerk)… McDonald’s Stores Trying Loyalty Program (Bloomberg)… Facebook Says Its Mobile App Ads Work, So It’s Making More of Them (GigaOm)…

#SFSNYC: Local Commerce Shifts Toward Retention

As deals firms lick their wounds, leaders from the local commerce space agreed during a morning panel discussion at Street Fight Summit in New York, that the ecosystem has shifted focus from acquisition to retention…

Street Fight Daily: Foursquare Responds, Apple Exposes Passbook

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph (Search Engine Land)… Apple files for Patent Passbook’s Digital Coupon Feature, Hints at NFC (The New York Times)… How Google Maps May Have Actually Helped Apple (GigaOm)…

Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs

A roundup of today’s big stories in hyperlocal content, commerce, and technology.EBay tests deals on services, takes on Groupon (Reuters)… Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees (TechCrunch)… DNAinfo, In Bid to Raise Profile Among Local Advertisers, Starts ‘Small Business Insider’ (Capital New York)…

Street Fight Daily: Groupon, Patch, Signpost, Digital First

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Customers Might Not Get Any Cash From That $8.5 Million Settlement (Business Insider)…

Signpost Makes Deal With Newspaper Biggies (Portfolio)…

The Case Against AOL, In Numbers (Ad Age)…

Case Study: New York Acupuncturist Grows Business With Signpost

As the owner of Premier Integrative Medicine, an acupuncture clinic in New York City, Humberto Toledo has struggled to generate walk-in traffic without a street-level storefront. To combat this issue, Toledo now uses Signpost to run regular deals and incentives to attract new customers, and says the company is less “intimidating” to work with than competitors like Groupon and LivingSocial…

Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)…

Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…

Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…

Signpost Snags $3.75M in Funding, Poaches Patch Sales Exec

The New York-based service, which pivoted from the consumer deals space in late 2010, aims to replicate the Google AdSense model for local commerce by providing creative, distribution and CRM tools for SMBs looking to manage ongoing local commerce campaigns…

Street Fight Daily: Oink Shutters, SXSW Location Wrap, Groupon Poaches

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Kevin Rose’s Oink Shuts Down (TechCrunch)…

Big Hyperlocal Blogs Looking At Advertising All Wrong (Business Insider)…

SXSW: Location, Location, Location Fuels Mobile Apps (MacWorld)…

Street Fight Daily: 09.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

In an effort to diversify revenue and maintain its rapid growth, Groupon is fast evolving its business model. Recently Groupon deals have gone mobile, real-time, and location aware. Now the company has launched “Groupon Goods,” an ecommerce product that marks the company’s most aggressive departure away from its core daily deal offers. (CNET)…

Daily deals service Signpost is growing its sales force at a rapid pace that could surpass competitors like Groupon and LivingSocial by the end of the year, according to the company’s CEO, Stuart Wall. Signpost employs local contractors, called Deal Scouts, to sign up local businesses for the service. (SocialBeat)…

Street Fight Daily: 08.17.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Mobile location service Localmind lets you use your phone to ask questions of people who are hanging out at a restaurant, bar, park or other venue. With yesterday’s update to the app, Localmind users can now send photos in response to questions, answer questions older than real time and get forwarded all questions for places they are regulars at. (ReadWriteWeb)…

Foursquare has added photos inline with checkins in an update to its iPhone application Tuesday. The new version adds color to the activity stream and refreshes the look and feel of the app. (Mashable)…

Is the Local Deals Industry Heading for Segmentation?

Some companies are betting on a major specialization of the deals market. Signpost CEO Stuart Wall believes that the “stack” — a term used to describe the spectrum of companies in a single industry — is dividing into three major segments: distribution, exchanges, and merchant specialists…