6 Post-Couponing Tools for Merchants

Customer return rates on traditional coupons are notoriously low. So rather than saying goodbye to the customers they fought hard to acquire, SMBs are increasingly offering follow-up deals, known as “post-couponing.” Post-couponing platforms give businesses a way to drive incremental revenue by providing additional value to customers who have redeemed mobile coupons. Here are six platforms that provide post-couponing tools for businesses of all sizes…

Street FIght Daily: Shopkick Hits Profitability, Groupon Expands Reporting

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Shopkick Says It’s Now Profitable, With Its Shopping App Adding $200M In Sales For Target, Best Buy And Others In 2012 (TechCrunch)… Groupon Unveils Merchant Impact Report, a Free Service So Merchants Can Justify Their Deal Performance (The Next Web)… AOL’s Patch to Go From Lousy Local News Network to Even Worse Community Message Board network (PandoDaily)…

5 Hyperlocal Tools to Help Retailers Curb Showrooming

The biggest threat to the average local retailer this holiday season isn’t the big box store down the street, but the e-commerce outlet selling the same products for less money online. In an effort to help curb “showrooming” and entice customers to make more in-store purchases, local retailers are increasingly utilizing hyperlocal solutions. Here are five tools that retailers can use in their efforts…

Mobile-Local Shopping Comes Into Focus

Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…

Street Fight Daily: Foursquare’s Round, Apple’s New Patent

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Investors Cool on Foursquare (The Wall Street Journal)… Apple Patents A System-Wide Event-Tracking And Geotagging System For iOS Devices (TechCrunch)… Three-way Tie-up Promises to Re-Invent Local News (Paid Content)…

PODCAST: This Week in Location-Based Marketing — Blippar, Shopkick

In this week’s episode, hosts Rob Woodbridge and Asif Khan ask: Do we need another coupon platform? Retailmenot thinks so. Product launches by SpotBros, Pretzil and Busbud PLUS Blippar shows us augmented reality’s potential, the greatest mobile payments info graphic ever and special guest Alexis Rask from Shopkick.

Street FIght Daily: Yelp Dismisses Google’s Local Content, Google Expands Wallet

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Not Worried About Google’s “Struggling” Local Content Play (PandoDaily)… Google Wallet Expands To Mobile Web (TechCrunch)… Coupons Boost Starbucks (The Wall Street Journal)…

Street Fight Daily: Shopkick Rebuilds App, LocalVox Raises $7.4M

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Shopkick Totally Recreates Its Shopping App. Gamification Out, Design and Content In (Pando Daily)… LocalVox Raises $7.4M for One-Stop Shop for Local Marketing (GigaOm)… Buy Reviews on Yelp, Get Black Mark (New York Times)…

PODCAST: This Week in Location-Based Marketing — Gary Schwartz

In this week’s episode, hosts Rob Woodbridge and Asif Khantalking about “pretty much everyone,” including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of “Fast Shopper, Slow Store.”

Street Fight Daily: Village Voice Sold, Groupon Cuts Loom

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Village Voice Media Execs Acquire The Company’s Famed Alt Weeklies, Form New Holding Company (TechCrunch)… As Groupon’s New Operations Czar Seeks to Streamline, Job Cuts Loom (Crain’s Chicago Business)… Local Search Cage Match: Google Vs. Apple Maps (And Siri) (Search Engine Land)…

With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’

More data on a faster device means new opportunities for data-heavy hyperlocal developers, which should open up some new innovations by developers. And while the omission of near-field communications may dash the hopes of some who looked for Apple to push into payments, it does not diminish the potential impact of iOS6, the operating system announced in June, and its key feature — Passbook…

6 Geofencing Tools for Small Businesses

A number of mobile advertising platforms have recently stepped up with geofencing tools aimed directly at small business owners. Here are six tools that businesses of all sizes can use to reach out to consumers at targeted locations…

Street Fight Daily: Yahoo Exec to Foursquare, Facebook ‘Likes’ Local

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Snags a Yahoo Exec to Serve as VP of Sales (Venture Beat)… Facebook Prompts Users to Like Pages They Check-in to; Could It Foreshadow a New Location-based Ad Type? (Inside Facebook)… Nielsen On U.S. Mobile Shopping: eBay’s App Attracts The Most Users, Shopkick Keeps Them Around Longer (TechCrunch)…

PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove…

Case Study: Target Encourages Guest Loyalty With Shopkick Partnership

When Target took its partnership with Shopkick nationwide and rolled out the app at its 1,764 stores in May 2012, it became the largest retailer to partner with the mobile loyalty platform to date. While the partnership is still in its infancy, Target communications manager Molly Snyder says store managers are already reporting tremendous feedback and enthusiasm…

Street Fight Daily: Google Now, ‘Times’ Debriefs on Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.… p style=”text-align: left;”>Google Now’s Personalized Search With Automated Results: Creepy Or The Future Of Search? (Fast Company)…

Five Things The New York Times Leaned From Its Three-Year Hyperlocal Experiment (Nieman Journalism Lab)…

Project Glass Is The Future Of Google (TechCrunch)…

Patch Local Editor is Having Fun (Romenesko)…

Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…

RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…

Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…

Street Fight Daily: Target Taps Shopkick, Groupon Offers Settlement

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Target Rolls Out Shopkick Integration Nationwide (TechCrunch)…

Groupon Offers Settlement for Gift-Card Lawsuits (Chicago Sun-Times)…

Sonar Offers On-the-Go Messaging to Friend Groups Nearby (GigaOm)…

PODCAST: This Week in Location-Based Marketing — Shopkick, Glancee

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Urban Airship stacking the deck for contextual notifications; Shopkick and ExxonMobil offer discounts on everything but gas; Foursquare enters the take-out food fray; The Tap Lab and Skout raise some funds; Geosentric shuts down; and special guest, Alberto Tretti of Glancee.

Street Fight Daily: Groupon Sued, ExxonMobil Taps Shopkick

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Hit With First Shareholder Suit Over Accounting (PaidContent)…

Urban Airship Brings Location, Context Targeting To Mobile Notifications (TechCrunch)…

ExxonMobil Taps Shopkick To Lure Drivers (MediaPost)…