restaurants | Street Fight

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

Anna Kramer

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.

With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations

Stephanie Miles

With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations

In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition announced just this week: full-suite marketing company Cheetah Digital’s purchase of loyalty specialist Stellar Loyalty.

TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product

Stephanie Miles

TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product

Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.

#SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry

The Editors

#SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry

Restaurants are a particularly large and important vertical in local, and as such they’ve long been a testing ground for a variety of digital products. Now a new generation of companies is starting to use local marketing and delivery services to rethink what a restaurant is and how we think about our dining experiences.

Feastly Co-founder: ‘We’re Looking to Become the Largest Dining Establishment in the World’

Annie Melton

Feastly Co-founder: ‘We’re Looking to Become the Largest Dining Establishment in the World’

Feastly wants to connect you with a specific chef instead of a restaurant, so that you can have a unique meal prepared for you and your party wherever you want to eat it. Street Fight recently caught up with Feastly’s co-founder Noah Karesh and advisor Lem Lloyd to talk about the thinking behind the service.

Case Study: Restaurant Increases Visit Frequency with Mobile Ordering Option

Stephanie Miles

Case Study: Restaurant Increases Visit Frequency with Mobile Ordering Option

Cold-calling techniques have a notoriously low success rate for hyperlocal vendors trying to onboard new merchants, but it was an unsolicited drop-in that led to The American Grilled Cheese Kitchen’s successful three-year relationship with ChowNow, an online ordering system and marketing platform for restaurants.

Retail, Restaurants, and Roofers: Where Does On-Demand Work (and Not)?

Mike Boland

Retail, Restaurants, and Roofers: Where Does On-Demand Work (and Not)?

A year into the on-demand revolution, the question persists: Where’s it going next? So far, it’s gone into nearly every local vertical, but there are still areas with the right conditions for on-demand models to take root, some of which remain underdeveloped. These include higher-end professional services like lawyers and doctors, project-based work like design and writing, and, of course, SMBs, especially when it comes to local marketing and advertising.

In Local Marketing, ‘Obsolete’ Is All Relative

Rafi Cohen

In Local Marketing, ‘Obsolete’ Is All Relative

The pace of innovation is such that many new technologies are deemed “obsolete” before small business owners get the chance to fully understand them, let alone implement them in their business. Many feel left behind the curve as a result. But obsolete is not an absolute condition when it comes to marketing techniques. Where marketing tactics and technologies are underutilized, potential for competitive gains still exists.

Zenchef CEO: The Restaurant Tech Sector Is Booming

Annie Melton

Zenchef CEO: The Restaurant Tech Sector Is Booming

French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun said “the key in this market is distribution.”

Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing

Stephanie Miles

Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing

Data is changing the way large restaurant groups cater to their highest-value customers. Richard Sandoval Restaurants, the upmarket restaurant group with more than 35 locations worldwide, is looking for more strategic ways to use data for customer retention and acquisition. It has started harnessing its email database to make more data-driven decisions using tools like customer analytics and marketing platform Venga.