Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader
What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.
With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations
In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition announced just this week: full-suite marketing company Cheetah Digital’s purchase of loyalty specialist Stellar Loyalty.
How Savvy Restaurateurs Make the Most of Online Ordering
“What increasingly separates top-performing restaurants from the pack is their ability to transform insights from data into strategies to grow,” says Liam Oliver, director of products for Valassis Local Solutions. “Savvy restaurateurs drive incremental revenue by designing promotions that raise the average order value.”
TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product
Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.
Report: Delivery Apps Don’t Cannibalize Restaurant Visits
Sense360’s analysis found no evidence that delivery apps lead to significant drops in restaurant visits. The analysis also found that consumers who download delivery apps tend to have higher incomes, and visit fine dining restaurants 2.5x more frequently, than those who haven’t downloaded these apps.
5 Predictive Ordering Platforms for Restaurants
One area where restaurant owners struggle is inventory management — that is, predicting how many diners will show up at a given time and how much food they’ll consume. But many restaurant owners don’t realize that a number of hyperlocal platforms are already offering solutions to help with this issue.
#SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry
Restaurants are a particularly large and important vertical in local, and as such they’ve long been a testing ground for a variety of digital products. Now a new generation of companies is starting to use local marketing and delivery services to rethink what a restaurant is and how we think about our dining experiences.
Feastly Co-founder: ‘We’re Looking to Become the Largest Dining Establishment in the World’
Feastly wants to connect you with a specific chef instead of a restaurant, so that you can have a unique meal prepared for you and your party wherever you want to eat it. Street Fight recently caught up with Feastly’s co-founder Noah Karesh and advisor Lem Lloyd to talk about the thinking behind the service.
Case Study: Restaurant Increases Visit Frequency with Mobile Ordering Option
Cold-calling techniques have a notoriously low success rate for hyperlocal vendors trying to onboard new merchants, but it was an unsolicited drop-in that led to The American Grilled Cheese Kitchen’s successful three-year relationship with ChowNow, an online ordering system and marketing platform for restaurants.
In Local Marketing, ‘Obsolete’ Is All Relative
The pace of innovation is such that many new technologies are deemed “obsolete” before small business owners get the chance to fully understand them, let alone implement them in their business. Many feel left behind the curve as a result. But obsolete is not an absolute condition when it comes to marketing techniques. Where marketing tactics and technologies are underutilized, potential for competitive gains still exists.
6 Tools Restaurants Can Use to Accept Mobile Orders
The mobile ordering landscape is quickly evolving, with increases in consumer demand fueling the growth. Even independently owned restaurants with just one or two locations are feeling the push to offer their customers mobile ordering. Here are six platforms restaurant owners can use to meet the demand.
Zenchef CEO: The Restaurant Tech Sector Is Booming
French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun said “the key in this market is distribution.”
Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing
Data is changing the way large restaurant groups cater to their highest-value customers. Richard Sandoval Restaurants, the upmarket restaurant group with more than 35 locations worldwide, is looking for more strategic ways to use data for customer retention and acquisition. It has started harnessing its email database to make more data-driven decisions using tools like customer analytics and marketing platform Venga.
6 Demand-Based Pricing Platforms for Restaurants
With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…
Retail, Restaurants, and Roofers: Where Does On-Demand Work (and Not)?
A year into the on-demand revolution, the question persists: Where’s it going next? So far, it’s gone into nearly every local vertical, but there are still areas with the right conditions for on-demand models to take root, some of which remain underdeveloped. These include higher-end professional services like lawyers and doctors, project-based work like design and writing, and, of course, SMBs, especially when it comes to local marketing and advertising.