Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…
Tech and Brand Partnerships Point to a New Future of Mobile Shopping
In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.
Street Fight Daily: Verizon Offers Rewards for User Data, LinkedIn Sharpens AdTech Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Wants to Build an Advertising Juggernaut. It Needs Consumer Data First… LinkedIn Bolsters AdTech Game, Launches Audience Network… WhatsApp Tools and Features for Businesses Are Coming…
Street Fight Daily: Yahoo Says Verizon May Ditch Deal, Branded Content on Mobile Sees Success
roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Raises Possibility Verizon May Back Out… Click-Through-Rates for Branded Content on Mobile Double That on Desktop… LinkedIn Makes It Easier for Businesses to Send Sponsored Direct Messages….
Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…
Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects
“Marketing for law firms generally is something that not even 20 years ago was considered somewhat taboo,” Mike Mellor says. “The folks in law firms have had some catching up to do in regards to driving cultural change and getting attorneys comfortable with the concept of marketing and new business development.”
Street Fight Daily: The Quiet Success of Ecommerce App Wish, LinkedIn Launches B2B Marketing Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce App Wish Has ‘Hundreds of Millions of Users’ (Plus Other Stats About the Company) (TechCrunch)… LinkedIn Debuts New Targeting Feature for Marketers (AdAge)… SoundHound’s Virtual Assistant Launches Out of Beta (VentureBeat)…
Street Fight Daily: How Ad Blocking Affects Ecommerce, Is Food Delivery the New Gold Rush?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce Links Become the Latest Unlikely Casualty of Ad Blocking (Digiday)… The Food Delivery Wars: A Little Bit of History Repeating? (PYMNTS.com)… FiveStars Gets $50M to Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals (TechCrunch)…
Street Fight Daily: Starbucks Launches Mobile Ordering, a Recap of Google’s Local Search Updates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Never Wait in Line Again: Starbucks Rolls Out Mobile Ordering Nationwide (Mashable)… The New Google Local Search Display (Search Engine Land)… Postmates Unveils Revamped Platform, Announces 4 Million Deliveries (TechCrunch)…
Street Fight Daily: Google Maps Now Suggests Restaurants, Lyft’s New Carpooling Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps for Android Update Makes It Easier to Choose a Restaurant (The Next Web)… Lyft Line’s Express Re-Route Feature Aims to Get You Where You’re Going Faster (TechCrunch)… Sharing Economy Goes Hyperlocal With a Growing Market for Household Items (New York Times)…
Street Fight Daily: Google Beacons Could Transform Local Biz, Instagram’s New API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google Beacons Could Transform Local Business (Search Engine Land)… You’re About To See More Instagram Ads Thanks To Its New API (The Next Web)… The Agency View on Vox Media: ‘The Modern-Day Condé Nast’ (Digiday)…
Street Fight Daily: Ebay Settles Proxy Dispute, Gowalla Founder’s Second Take
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EBay, Carl Icahn Settle Heated PayPal Dispute (Wall Street Journal)… Gowalla Founder Josh Williams Raises $2.1 Million To Have Another Go At Local Mobile Discovery Apps (TechCrunch)… Bezos Confirms AmazonFresh Expansion Plans, Says Drones Are for Real (Recode)…
Openings & New Hires at Square, Facebook, LocalVox and More
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include a new product engineer at Square, an exiting publisher at DNAinfo, plus openings at Oracle, LinkedIn, WorldNow and more…
Social Selling Helps Boost Sales
I define social selling as the process of researching, connecting, and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.
Leading firms have taken advantage of social selling and have begun reaping the benefits it offers. Research has shown that 70% of sales professionals are active on LinkedIn for business purposes, 89% believe social networking platforms such as LinkedIn are important in closing deals, and 64% of sales reps who invest time in social media are hitting their sales quota.