Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter

“Facebook remains the dominant platform because it simply has more active users than any other social network,” Mark Schmulen, general manager of social media at Constant Contact, told Street Fight. “It effectively offers marketers the biggest potential reach to engage with customers. In addition, Facebook is a more mature marketing platform, offering marketers highly targeted advertising products and customizable brand pages that enable them to run promotions like sweepstakes, coupons, and user-generated contests.”

PODCAST: This Week in Location-Based Marketing — Ping Mobile

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss LinkedIn’s rumored acquisition of the Pulse News Reader. Meanwhile Posse saddles up and moves to the U.S.; the earth’s magnetic field may hold the key to indoor location; and Quri gives brands a little leverage. Plus special guest Shuli Lowy from Ping Mobile on SMS marketing…

Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…

One hyperlocal publisher expands (Topix) while another contracts (The Daily Voice). Angie’s List moves on from its CFO, JiWire hires a former Yahoo exec, and the head of The Local Search Association decamps (after 25 years) to head up The Association of Directory Publishers. Plus, gigs at PayPal, comScore, AOL, LinkedIn, Newsle, Amazon and more…

Openings & New Hires at Retailigence, Square, Patch, PayPal and more…

PubMatic keeps up a hiring spree; the Keith Rabois is-he-or-isn’t-he saga is over, but he’s not the only Square loss; Retailigence has a LOT of jobs on offer; and things are a-changing’ at YP. Plus, former Martha Stewart Omnimedia doyenne Susan Lyne leaves her post in hyperlocal before she even really got started And if you’re working in sales, you won’t want to skip this lineup of listings…

Street Fight Daily: Mobile Moves In-Store, Hyperlocal Comes to TV

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores (Marketing Land)… A TV that Knows Who You Are (Financial Times)… Small Firms Say LinkedIn Works, Twitter Doesn’t (The Wall Street Journal)…

Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…

As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….

Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships

Chicago-based Foiled Cupcakes is a delivery-only business, but by tapping into networks on LinkedIn and Twitter, and keeping a close watch over the reviews posted on sites like Yelp, owner Mari Luangrath has been able to cultivate relationships with potential customers and position her enterprise as the go-to destination for companies needing desserts for in-house events or client gifts…

Openings & New Hires at Patch, MapQuest, Local.com, and More

At JiWire, another departure; Patch brings on a few new department heads; UBL and Delivery.com continue to add to their teams. Plus, longtime Borrell Associates executive Peter Conti makes the jump to Local Media Association, and JT Batson becomes chief revenue officer at Cumulus Media. Looking for a new gig? Openings at Local.com, Patch, Microsoft, Google and more…

Openings & New Hires at Patch, Yelp, Supermedia, HopStop, Square & More

Executives moving on up and over lately in sales, product, marketing, business development and more. Plus, who’s hiring? Yext, Yelp, Yodle, Restaurant.com, LivingSocial, DealHeaven, Apple and HopStop. Hyperlocal is expanding fast, and these openings are just one indication. Listings include links on where to apply. Get started now!

6 Social Media Tools for Hyperlocal Publishers

For a hyperlocal news publication to be successful, its editors have to do more than break news and tell fascinating stories. Using social media to promote great content and interact with local community readers is key. Here are six social media marketing tools that hyperlocal publishers can use to improve reader engagement…

Twitter Loses Significant Local Audience in Cutting Off LinkedIn

In the purely hyperlocal sense of the word, LinkedIn is not like a Patch.com or a Foursquare. But, like Facebook, it is one of the primary filters though which people view social graph data. And social graph data, by definition, is local to some degree. Twitter’s decision to exclude the network from its API risks giving up on sizable growth opportunities…

Street Fight Daily: Facebook Mobile Ads, Leaky LinkedIn

Facebook Would Like to Sell You a Mobile Ad (All Things D)

LinkedIn’s Leaky Mobile App Has Access to Your Meeting Notes (NYT/Bits Blog)

Foursquare’s Luedorf Says Users Still in Focus, Over Revenue (Street Fight)

Jack Dorsey Backs Away from Twitter (SAI)

Groupon’s Evolution Is Hurting Facebook (But Helping Google) (Forbes)

Launch of Airtime Hobbled by Glitches (WSJ)

Making an INTRO: Location-Aware Business Networking Debuts

The app is trying to build location-aware functionality into business interactions — framing itself as a sort of place-aware LinkedIn. With INTRO, users can search for other people in their immediate vicinity who could potentially be good to network with…

LinkedIn – The Ultimate Hyperlocal B2B Play?

In which our columnist posits that LinkedIn is queued up to take market share away from Facebook, Twitter and others while making a big business out of hyperlocally-targeted business-to-business ads, even as “wags continue to deride LinkedIn as a glorified recruiting tool.”