Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…
Street Fight Daily: Instagram Boosts Brands’ Customer Service, AI-Powered Assistants on the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Useful for Social and Marketing, Instagram Now Helps Brands with Customer Service, Too… NuTonomy Debuts Self-Driving Cabs, Beating the Likes of Uber and Google to the Punch… Digital Media Specialist Warns Against the Hazards of ‘Over-Targeting’…
Street Fight Daily: Snapchat Will Acquire Vurb, Local Sites Fill Traditional News Void
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Acquiring Mobile Search App Vurb for Over $110 Million… As Legacy News Organizations Cut Back, Local Sites Are Cropping Up to Fill the Void… Omnichannel May Never Catch On, But It’s the Next Big Thing for Local…
Street Fight Daily: Google Expands AMP, Instagram Debuts ‘Stories’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Hit a Record of 14 Million Rides Last Month… Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web… Instagram Takes a Page From Snapchat, and Takes Aim At It, Too…
Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…
Street Fight Daily: Facebook Canvas Ads Flourish, Google Tests Click-to-SMS Extension
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Genre-Bending Canvas Ads Demonstrate the Social Network’s Strength… Startup Challenges Uber, Lyft with Lower Fares, Higher Driver Commissions… Search Ad Decline Report May Explain Google’s Friday Stock Drop…
Street Fight Daily: Instagram Apes Facebook’s Ad Biz, Uber’s Leasing Expansion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Buys Demandware for $2.8 Billion, Taking a Big Step Into E-Commerce… Instagram’s Ad Business Starting to Look More and More Like Facebook’s… Inside Uber’s Auto-Lease Machine, Where Almost Anyone Can Get a Car…
Street Fight Daily: AmazonFresh to See Major Expansion, Tribune Rejects Second Gannett Offer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Fresh Grocery Delivery Service in New Markets Including U.K. and Boston… Tribune Rejects Gannett’s Second Offer, Talks May Be Ahead… Why Buy Buttons on Pinterest and Instagram Still Haven’t Taken Off for Retailers…
Street Fight Daily: Brick-and-Mortars Crushed by Online Costs, Instagram Tests Profiles for Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Operating Costs Are Crushing Brick-and-Mortar Retailers… Instagram is Testing a Facebook-Like Profile for Businesses: Here’s What it Looks Like… AT&T Unwinds Web Alliance With Yahoo (Wall Street Journal)…
Street Fight Daily: Instagram’s Massive Ad Spending, Capitalizing on Consumers’ ‘Zigzagging’ Journeys
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyer: Spend on Instagram Has Increased ‘Something Like 11,000%’ Between Q3 and Q4 (Business Insider)… The New ‘Zigzagging’ Customer Journey: Think Local, Act Mobile (GeoMarketing)… Google Plans New, Smarter Messaging App (Wall Street Journal)…
6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers
Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Here are six reasons why hyperlocal tech will continue to elude consumers’ grasp in 2016.
Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members
When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business. But after years of working with clients at Gold’s Gym of Jersey City, sales manager Mauricio Calmet noticed that a secondary loyalty market exists, one that’s rarely tapped by businesses once they’ve signed customers up for yearlong contracts or memberships.
Case Study: Salon Leverages Free Wi-Fi to Evaluate Digital Promotions
Collecting customer email addresses and generating Facebook “likes” are two tasks that are at the top of virtually every small business marketer’s to-do list. Edges Salon & Spa has a system in place to streamline this process and encourage customer loyalty at the same time. For the past seven months, it has been offering customers free Wi-Fi in exchange for the chance to learn about their behaviors and engage them on mobile.
Ad Blockers: One Big Distraction from the Real Issue
In a year of overblown topics, the grand prize goes to mobile ad blockers. The backlash is not only disproportionate to real impact but also has fueled the wrong conversation. Instead of fighting ad blockers — or fueling them in the case of biased reports — the ad industry should ask itself how it got in this position to begin with.