Street Fight Daily: Facebook Canvas Ads Flourish, Google Tests Click-to-SMS Extension
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Genre-Bending Canvas Ads Demonstrate the Social Network’s Strength… Startup Challenges Uber, Lyft with Lower Fares, Higher Driver Commissions… Search Ad Decline Report May Explain Google’s Friday Stock Drop…
Street Fight Daily: Instagram Apes Facebook’s Ad Biz, Uber’s Leasing Expansion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Buys Demandware for $2.8 Billion, Taking a Big Step Into E-Commerce… Instagram’s Ad Business Starting to Look More and More Like Facebook’s… Inside Uber’s Auto-Lease Machine, Where Almost Anyone Can Get a Car…
Street Fight Daily: AmazonFresh to See Major Expansion, Tribune Rejects Second Gannett Offer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Fresh Grocery Delivery Service in New Markets Including U.K. and Boston… Tribune Rejects Gannett’s Second Offer, Talks May Be Ahead… Why Buy Buttons on Pinterest and Instagram Still Haven’t Taken Off for Retailers…
Street Fight Daily: Brick-and-Mortars Crushed by Online Costs, Instagram Tests Profiles for Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Operating Costs Are Crushing Brick-and-Mortar Retailers… Instagram is Testing a Facebook-Like Profile for Businesses: Here’s What it Looks Like… AT&T Unwinds Web Alliance With Yahoo (Wall Street Journal)…
Street Fight Daily: Instagram’s Massive Ad Spending, Capitalizing on Consumers’ ‘Zigzagging’ Journeys
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyer: Spend on Instagram Has Increased ‘Something Like 11,000%’ Between Q3 and Q4 (Business Insider)… The New ‘Zigzagging’ Customer Journey: Think Local, Act Mobile (GeoMarketing)… Google Plans New, Smarter Messaging App (Wall Street Journal)…
6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers
Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Here are six reasons why hyperlocal tech will continue to elude consumers’ grasp in 2016.
Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members
When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business. But after years of working with clients at Gold’s Gym of Jersey City, sales manager Mauricio Calmet noticed that a secondary loyalty market exists, one that’s rarely tapped by businesses once they’ve signed customers up for yearlong contracts or memberships.
Case Study: Salon Leverages Free Wi-Fi to Evaluate Digital Promotions
Collecting customer email addresses and generating Facebook “likes” are two tasks that are at the top of virtually every small business marketer’s to-do list. Edges Salon & Spa has a system in place to streamline this process and encourage customer loyalty at the same time. For the past seven months, it has been offering customers free Wi-Fi in exchange for the chance to learn about their behaviors and engage them on mobile.
Case Study: Westport Restaurant Views Social Marketing as Digital Word-of-Mouth
Local merchants in every vertical are relying more on social media marketing for customer acquisition and retention, but restaurants in particular have become heavy users of social platforms. This year, 50 percent of casual dining and fine dining operators said they planned to devote even more resources to social media marketing. Hyperlocal vendors like Perch are providing business owners with a way to consolidate most social marketing tasks in one centralized app.
Case Study: Reliability in New Scheduling Platform Helps Chicago Salon Maintain Buzz
Online scheduling platforms are supposed to save merchants time by automating client bookings, cancellations, reminders, and even payment collection. But when merchants stop trusting their own scheduling platforms, and start verifying individual bookings for accuracy, the benefits of online-only systems go out the window. For an exclusive Chicago salon, switching things up helped maintain buzz and business.
Case Study: Coffee Shop Leverages Dayparting to Perk Up Afternoon Lull
Walk into any coffee shop in the late afternoon and you probably won’t have a problem finding an open table. That afternoon lull can be tough to overcome. At Sunshine Coffee Roasters in Northern California, owner Mike Doherty’s approach adds a shot of technology to established customer outreach tactics. He relies on his cloud-based POS system, ShopKeep, for the majority of his promotional work and business management.
Street Fight Daily: Google Will Test Grocery Delivery, How Facebook’s Pages Update Affects SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Becomes a Rival to Amazon to Deliver Your Fresh Fruits and Veggies (Mashable)… Facebook Update Means More Shopping Pages Are on the Way (Recode)… Amazon Launches a Food Delivery Service Via Prime Now, Starting in Seattle (TechCrunch)…
Street Fight Daily: DoorDash Partners With 7-Eleven, How Instagram’s Latest Update Affects Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Delivery Startup DoorDash Is Promising to Send 7-Eleven Food and Drinks to Your Home in 45 Minutes or Less (Business Insider)… New, Stretched-Out Instagram Means More Ads (Mashable)… As Giant Platforms Rise, Local News is Getting Crushed (Nieman Lab)…
Street Fight Daily: Square Introduces Mobile Appointments, SF Wants Uber’s Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here’s Why Square Appointments for Mobile is a Big Deal (The Next Web)… SF Seeks Uber Data as Company Touts Commitment to Urban Transit (Recode)… Blink and You Miss It: How Brands Can Capture an Audience in Seconds (Linkedin Pulse)…
Street Fight Daily: The Magnitude of Instagram’s API Switch, PayPal Acquires Mobile Commerce Startup
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry (Recode)… PayPal Makes Its First Acquisition After Splitting From eBay (Fortune)… Google Express Plans to Shut Down Its Two Delivery Hubs (Recode)…
Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s Filing Turns Talk to Dorsey’s Juggling Skills (New York Times)… Amazon Planning Drive-Up Grocery Stores (Silicon Valley Business Journal)… Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 (eMarketer)…
Street Fight Daily: Jet.com’s Plans to Dethrone Amazon, Instagram’s New Web Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jet.com Will Launch With Amazon Prices Front and Center (Recode)… Instagram Brings Search To The Web (TechCrunch)… Online Takeout Orders Could Overtake Phone Orders in Five Years or Less (Mashable)…
Ad Blockers: One Big Distraction from the Real Issue
In a year of overblown topics, the grand prize goes to mobile ad blockers. The backlash is not only disproportionate to real impact but also has fueled the wrong conversation. Instead of fighting ad blockers — or fueling them in the case of biased reports — the ad industry should ask itself how it got in this position to begin with.