LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: FlyBuy app, Nomadic VR, IKEA teams with Apple. And Special Guest: Rob Woodbridge.
Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…
Street Fight Daily: Lyft Eyes Opportunity in Uber Turmoil, Creativity on Social Can Backfire for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Uber Stumbles, Lyft Sees an Opening and Bits Its Tongue… Some Brands Get Clever on Social Media (and Some Consumers Aren’t Feeling the Vibe)… Here’s How Brands Are Partnering with Waze to Reach Riders…
What Happens to Local Data When Physical Stores Close?
More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.
#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry
At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.
Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…
Foursquare Extends Industry Reach With New Reddit Partnership
Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.
Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior
Another 4/20 is upon us and as cannabis patrons prepare to celebrate, the marketing world is still trying to figure out how best to reach legal consumers of marijuana. Foursquare released data earlier this week that illustrates a few trends among legal cannabis consumers.
Optimizing for Mobile Search: New Tips and Old Tricks
It used to be that you wanted to be situated as close as possible to the city centroid, or clustered with similar businesses. Now you might literally have to be the closest shop to the place your potential customer happens to be standing. How in the world do you optimize for that?
Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…
Foursquare Analytics, a Dashboard for Location Intel, Debuts
Today marks the public debut of Foursquare Analytics, a dashboard that puts location intelligence in the hands of brands the company works with. The dashboard, he says, leverages Foursquare’s location tech capabilities for restaurant chains, retailers, and others who need deeper consumer analytics.
Openings and New Hires at Empyr, Pitney Bowes, and Button
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Netsertive, Vendasta, Speakeasy and Tapad.
Foursquare Releases Pilgrim SDK, Allowing Third Parties to Access Its Location Intel
Apps and brands can now get their hands on some of the technology Foursquare uses to pinpoint where smartphones are in real-time — and get a clearer picture of when people move from location to location.
Openings and New Hires at Lyft, DAC Group and Placed
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Navads, Brandify and Foursquare.
Here’s How Marketers Can Capitalize on Valentine’s Day Foot Traffic Trends
According to a new analysis of Valentine’s Day foot traffic trends conducted by the location intelligence company Foursquare, movie theaters are the place to be on Valentine’s Day. Theaters see an incredible 255% lift in foot traffic, compared to the week before — and 64% of moviegoers opt to eat out before or after the show.
Foursquare Analysis Shows Where Customers Go When Retailers Close
Using both explicit and passive location data from its Foursquare City Guide and Foursquare Swarm apps and websites, the company analyzed consumer visits at Macy’s and Kmart locations that closed in 2016. Foursquare also looked at foot traffic at competing retail stores around the same time period.
Street Fight Daily: Google Updates AMP, Facebook Leverages AI for Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Now Lets You View and Share a Publisher’s Own Links on AMP… Facebook Leverages AI to Improve Advertising… Micro-targeting, Measurement Can Help Unlock In-App Brand Dollars…
Openings and New Hires at Foursquare, Pinterest and Verve
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, Gravy, CTIA, and Soleo.
Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…
An Unsexy Truth: Emerging Tech Hinges on Local Data
The visual search future in which “the camera is the new search box,” will have a massive reliance on local data. Therefore value and demand are boosted within that world for companies that have unique local data sets — everything from NAP to snaps.