Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Rio SEO, CBS and RingPartner.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Partners with Curbside to Add Order Pickup to its App… Foursquare May Have Grown Up, But the Check-In Still Matters… Google Reboots Display Network, Gives Advertisers More Control…
The company is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past.
Forget those New Year’s resolutions. The biggest surge in attendance at gyms and boutique fitness studios actually happens in the spring and early summer, according to a new analysis of foot traffic patterns by the data science team at Foursquare.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: FlyBuy app, Nomadic VR, IKEA teams with Apple. And Special Guest: Rob Woodbridge.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…
The visual search future in which “the camera is the new search box,” will have a massive reliance on local data. Therefore value and demand are boosted within that world for companies that have unique local data sets — everything from NAP to snaps.
Street Fight Daily: Lyft Eyes Opportunity in Uber Turmoil, Creativity on Social Can Backfire for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Uber Stumbles, Lyft Sees an Opening and Bits Its Tongue… Some Brands Get Clever on Social Media (and Some Consumers Aren’t Feeling the Vibe)… Here’s How Brands Are Partnering with Waze to Reach Riders…
More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.
At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…
Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.
Another 4/20 is upon us and as cannabis patrons prepare to celebrate, the marketing world is still trying to figure out how best to reach legal consumers of marijuana. Foursquare released data earlier this week that illustrates a few trends among legal cannabis consumers.
It used to be that you wanted to be situated as close as possible to the city centroid, or clustered with similar businesses. Now you might literally have to be the closest shop to the place your potential customer happens to be standing. How in the world do you optimize for that?
Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…
Today marks the public debut of Foursquare Analytics, a dashboard that puts location intelligence in the hands of brands the company works with. The dashboard, he says, leverages Foursquare’s location tech capabilities for restaurant chains, retailers, and others who need deeper consumer analytics.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Netsertive, Vendasta, Speakeasy and Tapad.
Apps and brands can now get their hands on some of the technology Foursquare uses to pinpoint where smartphones are in real-time — and get a clearer picture of when people move from location to location.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Navads, Brandify and Foursquare.
According to a new analysis of Valentine’s Day foot traffic trends conducted by the location intelligence company Foursquare, movie theaters are the place to be on Valentine’s Day. Theaters see an incredible 255% lift in foot traffic, compared to the week before — and 64% of moviegoers opt to eat out before or after the show.