Foursquare | Street Fight - Part 3

Here’s How Marketers Can Capitalize on Valentine’s Day Foot Traffic Trends

Stephanie Miles

Here’s How Marketers Can Capitalize on Valentine’s Day Foot Traffic Trends

According to a new analysis of Valentine’s Day foot traffic trends conducted by the location intelligence company Foursquare, movie theaters are the place to be on Valentine’s Day. Theaters see an incredible 255% lift in foot traffic, compared to the week before — and 64% of moviegoers opt to eat out before or after the show.

Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy

Joseph Zappa

Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…

Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted

Joseph Zappa

Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

Joseph Zappa

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare, Nielsen Team Up to Map Digital Ads to In-Store Visits… Moz Local Offers New Capabilities in Partnership with Yelp… Facebook’s Latest Measurement Error Irks Marketers…

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

Joseph Zappa

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

Joseph Zappa

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…

Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally

Joseph Zappa

Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…

Street Fight Daily: Groupon Acquires LivingSocial, Businesses Use Ride-Sharing to Create Revenue

Joseph Zappa

Street Fight Daily: Groupon Acquires LivingSocial, Businesses Use Ride-Sharing to Create Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon is Buying LivingSocial, Plans to Downsize Business to 15 Markets from 27… Snaplytics Debuts Snapchat Revenue Measurement Tool to Inform Brand Marketing… Google Voice Search Comparison Shops on Mobile, Creating Audio Ad Opportunity…

Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

Joseph Zappa

Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Brands Should Know About Facebook’s New Virtual Reality Web Browser… Pew Research Shows Young Adults Prefer Text-Delivered News Over Video… Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More…

Foursquare’s Location Analysis Digs Into Brand Preferences of Festival Attendees

Stephanie Miles

Foursquare’s Location Analysis Digs Into Brand Preferences of Festival Attendees

Location data is increasingly being used to market to consumers beyond traditional store walls. Whether the data comes from Foursquare or other competing location intelligence firms, it’s being used to demonstrate which mobile ads drive people to physical stores with real-time feedback.

Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com

The Editors

Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart is Buying Jet.com for $3 Billion and Will Announce the Deal Monday… With Hype Faded, Foursquare Tries Reinvention as a Data Business… Some Retailers Ignore Snapchat, While Others Capitalize with Lens and Geofilter Ads…