#SFSW18: Closing the Location Attribution Loop
Cameron Peebles, CMO of InMarket, emphasized that data should not just be used for attribution — to prove past ad placements have worked — but also to predict future consumer patterns and increase long-term marketing success. “Consumers don’t live their lives in points; they live their lives in patterns,” Peebles said.
How Thanksgiving Day Store Closures Impact Black Friday Sales
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
Tech and Brand Partnerships Point to a New Future of Mobile Shopping
In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.
Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…
