LBMA Podcast: Postmates & DoorDash, Foursquare, Uber

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…

With New Solution, Foursquare Targets SMB and Startup Markets

Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.

Openings and New Hires at SOCi, Foursquare, BrandMuscle

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Interbrand, Visto, and MediaCom.

#SFSW18: Closing the Location Attribution Loop

Cameron Peebles, CMO of InMarket, emphasized that data should not just be used for attribution — to prove past ad placements have worked — but also to predict future consumer patterns and increase long-term marketing success. “Consumers don’t live their lives in points; they live their lives in patterns,” Peebles said. 

Openings and New Hires at GroundTruth, Attune, Cardlytics

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at VaynerMedia, dataPlor and Foursquare.

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

How Thanksgiving Day Store Closures Impact Black Friday Sales

Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.

Street Fight Daily: Facebook Sets Sights on Yelp and Foursquare, Uber Approves $10B SoftBank Deal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Relaunches Events App as Facebook Local… Uber Approves SoftBank’s Multi-Billion Dollar Investment Offer… Spirited Media Fights Collapse of Local News…

Openings and New Hires at Infogroup, Vistar Media, Unacast

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Functionize, Emissary, X-Mode and dataPlor.

Street Fight Daily: Amazon Tests New Delivery Service, Foursquare Revamps Developer Site

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tests Its Own Delivery Service to Rival UPS and FedEx… Foursquare Revamps Its Developer Site as API Usage Soars… Will Messenger Lose Out to Snapchat and Instagram Through 2021?…

Tech and Brand Partnerships Point to a New Future of Mobile Shopping

In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.

Foursquare Data Shows Up Today in More Places Than You’d Think

It’s remarkable to see how often Foursquare data is popping up today in the apps that garner the most consumer traffic and press attention. These votes of confidence would seem to solidify Foursquare’s position as the forefather of natively digital location data.

Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…

How Football Viewership Trends Impact Brand Advertisers

Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.

Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…

Openings and New Hires at Signpost, Vendasta, Spirited Media

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Rio SEO, CBS and RingPartner.

Street Fight Daily: Yelp Partners with Curbside, Foursquare Check-Ins Evolve with Location Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Partners with Curbside to Add Order Pickup to its App… Foursquare May Have Grown Up, But the Check-In Still Matters… Google Reboots Display Network, Gives Advertisers More Control…

Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

The company is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past.

Foursquare Analysis Highlights Looming Bubble for Boutique Fitness Studios

Forget those New Year’s resolutions. The biggest surge in attendance at gyms and boutique fitness studios actually happens in the spring and early summer, according to a new analysis of foot traffic patterns by the data science team at Foursquare.