A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook Relaunches Events App as Facebook Local (TechCrunch)
When you want to go out, it doesn’t necessarily have to be to an event. So to help you discover bars, restaurants, and nearby attractions, Facebook is rebranding its standalone Events app as Facebook Local. Wired: Facebook may have figured out how to kill Yelp and Foursquare
Google Local Service Ads: Ready for Primetime (Street Fight)
“While I do think this is about a new revenue stream in new categories and cleaning up spammy industries the rebranding might just also be an effort (unusual for Google) brand clarity around their Google Home product,” Mike Blumenthal tells David Mihm in their bi-weekly column.
Uber Approves SoftBank’s Multi-Billion Dollar Investment Offer (Bloomberg)
The agreement lets SoftBank and other firms invest up to $1 billion in Uber and proceed with a tender offer in coming weeks to buy up to $9 billion in shares from existing investors.
Deep Dive Into Facebook Finds Dim Revenue Hopes for News Sites (Street Fight)
Tom Grubisich: Grzegorz Piechota, a digital strategist for news media companies worldwide, talked with Street Fight recently about his research into Facebook for WAN-IFRA and what his findings may augur for publishers in their quest for more revenue from the platforms, especially at the local level.
Spirited Media Fights Collapse of Local News (WSJ)
Some companies are giving up on the business of local news. Spirited Media is still fighting for it. The company closed a $1.8 million funding round from investors, including newspaper chain Gannett, Patch, Peter Horan and founders Jim and Joan Brady.
The Purchase Data Playbook for Marketers (AdExchanger)
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement.
Top Marketers Discuss the Challenges of Digital Transformation (eMarketer)
eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges.
The Telegraph Finds Success with Apple News (Digiday)
The Telegraph’s Apple News channel gets 5 million unique monthly visitors and delivers 70 million monthly ad impressions, according to the publisher.
Email Could Generate $20B This Holiday Season, Adobe Projects (MediaPost)
Adobe predicts that online sales in the United States will surpass $100 billion this November and December — another record-breaking year for retail brands.