Why You Should Be Using Video Marketing To Connect with Local Audiences

One report from Cisco found that by 2022, internet videos will make up over 82% of all consumer online traffic. Even though the Covid-19 pandemic has slowed down video production and demand somewhat, it still remains a perfectly viable marketing channel. 

People are simply more likely to watch a video than read a blog. By looking at key pillars of online video production as well as what’s worked for other companies, you, too, can develop a stellar strategy. 

Hybrid Events: Preparing for a Digital Future

Hybrid events are becoming more popular due to the world’s current state, the rise of remote working, and because of their appeal to global audiences. But what is this new event format and how can you prepare for it?

We break down this new event form and outline what companies can do to create hybrid events.

Communities: The Next Generation of Customer Engagement is Here to Stay

Today, it’s clear that the way businesses are communicating with customers is coming to another inflection point. Not only can end users opt out of messages from brands they don’t want to hear from, but they have become numb to the “spam” they receive on a daily basis. Now, new age technologies have opened up a plethora of avenues for organizations to push messages out to end users, and it begs the question, what can be done to find even more information about your audience? 

A new mode of engagement is needed to help supplement customer communication in the next generation, but how will this manifest? My money would be on community. 

Single-Use Coupons: A Multi-Pronged Strategy for Each Phase of the Customer Journey

A savvy marketer can select a solution that enables her to launch personalized promotions that perfectly suit a target customer for a given phase. For example, an offer designed to acquire new customers should differ from the one that goes out with a view to retaining lapsed customers or further engaging the loyal customer. This is where single-use coupons provide immense potential to deliver personalized promotions, allowing marketers to segment their customers into the appropriate marketing phase—acquisition, engagement, or retention.

Behind Applift’s Rebrand, a Shift Toward Engagement

It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.

Street Culture: Invoca’s Lessons for Active, Engaged Growth

Based a mile from the beach in Santa Barbara, Invoca aims to maintain a culture in which employees know their ideas are important. The company sponsors softball games and ocean-side volleyball and boasts its own band.

Insticator Uses Trivia to Make a Serious Case for Ad Revenue

Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160% a month and heighten average user engagement by 44%. We reached out to Kiersten Toye, who is in charge of the marketing team that works with client publishers at the company.

FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

FiveStars co-founder and CEO Victor Ho, who will be a speaker at Street Fight Summit West next week, caught up with us recently to talk about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield.

5 Ways Merchants Can Use Hyperlocal Tech to Improve Service This Holiday Season

With the holiday season upon us, local merchants are pulling out all the stops to entice shoppers into their stores and away from their computers, with many focusing on customer service as their differentiator. Here are five ways local merchants can improve customer service this holiday season by implementing hyperlocal technology.

How 10 Top Media Execs Think About Audience and Engagement

Here are fresh, sometimes iconoclastic thoughts on how to engage modern audiences. They come from media executives who have demonstrated they know how to do it, and have been assembled by the University of Florida’s College of Journalism and Communications…

Street Fight Daily: Groupon CEO on Hot Seat, Apple Maps Manager Out

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Is Andrew Mason on the Bubble as CEO of Groupon? (AllThingsD)… What Kinds of Local Stories Drive Engagement? The Results of an NPR Facebook Experiment (Nieman Lab)… Apple Fires a Manager Over Its Misfire on Maps (New York Times/Bits)…

Why Hyperlocals Are Missing Out on Engagement

“Engagement,” just about everyone agrees, is a must, especially for news websites, most especially hyperlocals. But engagement metrics for news – even allowing for sometimes wildly conflicting numbers produced from different methodologies – are mostly grim. The average Facebook user spends a half hour-plus on that paragon of digital engagement. News sites get minutes that can be counted on one hand. Taking into account murky Web analytics, only a fraction of that time – about three minutes for most hyperlocal news sites, according to Alexa – represents engagement where the site has captured the user’s undivided attention…