What Substack’s Success Portends for Digital Marketing

Substack’s success points to the power of email as a means of owning an audience, which will only grow in importance as privacy restrictions proliferate.

Consumers Request Deals and Emails, not Targeted Ads

The Cheetah Digital survey suggests that the answer to shifting privacy rules may be simple and surprisingly conventional: ask for an email address in exchange for clear value such as deals and discounts.

Email’s Role in the Future of Internet Tracking

Advertisers need a way to track consumers online with their consent and target them. As the name of his company suggests, GetEmails CEO and founder Adam Robinson says email is a large part of the answer.

Newsletter Marketing Exploded During the Pandemic. What Comes Now?

Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.

Demand Science Acquires Email Marketing Automation Startup Tidings

The B2B buyer intelligence platform Demand Science is acquiring the email marketing automation startup Tidings for an undisclosed sum. Tidings founder David Mihm will join Demand Science as VP, head of product, as part of the deal. Mihm, a Street Fight contributor, previously founded and sold GetListed.org to Moz in 2012. He is among the […]

Email Security for Small Businesses

A secure company email account is just as important for small and medium-sized businesses as it is for large enterprises. More often than not, it’s email-based breaches at Fortune 500 companies making the news, but SMBs are targeted by email threats just as often, if not more.

Ads in 2021: IDFA, Universal ID 2.0, and DTC Inspiration

In search of a new identity solution, publishers will prioritize first-party assets, including email, in concert with any Universal ID adoption. This is just one of many changes advertisers will make in the new year to respond to a shifting ecosystem.

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How DTC Brands Are Adapting to Covid-19

When Covid shut down the world, it wasn’t just traditional retailers that were hit. DTC brands were, too. Shifts in consumer shopping habits during the pandemic forced DTC brands to alter the ways they think and they still came up on top. As the world continues to navigate our new normal, we hope that others can learn from the strategies DTCs are implementing. 

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Data Trends for 2021: Overcoming Digital Ad Uncertainty

With privacy regulations on the horizon, email is a known and comfortable identifier that many consumers self-register and that brands can anonymize in a digital environment with hashed emails for privacy compliance. 

While 2020 has thrown a lot of curve balls, marketers that worked to get their consumer data house in order with an eye on ways to better enable their first-party data for a complete view of their most-desired audiences and buying behaviors will survive and thrive as we head into 2021. The newest technology, data-sharing innovations, and identity resolution algorithms won’t help if you don’t have the basics down.

How Email Publishers Are Thriving and Adapting amid the Pandemic

Over the past eight months, while so many channels have faltered, email publishing has flourished. Email open rates grew by 13% year-over-year between January and April, while conversion rates rose by 17%, peaking in March. Media companies have increased their email frequency significantly since the pandemic began, and retail email volume has risen as well.

Getting the Most Out of Email This Holiday Season

Email, whether for acquiring or engaging with current customers, still remains one of the most effective and important ways to drive ROI — if marketers do it right. Consumers are already being inundated with email messages, sometimes multiple in a given day from the same vendors, so the more relevant the message, the better the return.

Here are some ways marketers can ensure that their email messages get to the right people at the right time to deliver the most revenue and build loyalty.

How To Grow Your E-Commerce Sales Outside of Amazon

I do not mean to suggest that you should stop using Amazon as a means to make a sale – just that investing in a marketplace that you personally have more control over and leveraging an integrated strategy (that will also include your Amazon pages) can prove to be the more lucrative option.

Here’s what you need to do to grow sales on your own website. 

As Political Messaging Shifts to CTV, Email Backs Up Campaigns

In a loud election where social media is overrun with fake news and unsolicited user-created opinions, campaigns must communicate in a consistent and streamlined way with voters, serving only ads that they want to see in their preferred channels. Campaigns might not win a voter on one issue but could sway or motivate them on another if they know what resonates with them. 

This election year, the power of email should not be underestimated.

How to Turbocharge Social and Email via Cross Promotion

At a time when marketers have limited resources to create new content, social posts and user-generated content can be a welcome addition to email marketing campaigns and newsletters. Email and social media can also be used to cross-promote, creating two sticky channels that drive home important messages. What’s more, while everyone is at home and online more than usual, marketers can get creative with new forms of social engagement over email, too.

How Local Businesses Can Survive Without a Website

It is hard to imagine operating a business without a website. However, it can be done. In fact, it is already being done by the over 40% of American small businesses that still don’t own a website of any kind. It should be noted that the lack of a website by some businesses isn’t usually due to choice, but rather due to cost. 

Even so, local businesses that lack the wherewithal to launch and maintain a website need not despair because there are a host of other viable marketing and communication methods at their disposal to bring awareness to their goods and services.

How Email Marketing Will Evolve in the Next 5 Years

With a tool that enables us to reach millions of potential customers with the click of a button, it’s tempting to send out mass promotional emails that reach the maximum number of people possible, but besides having been done to death, that means missing out on huge opportunities. Over the years, email marketing has steadily been moving away from the newsletter and promotional blast to behaviorally driven, event-triggered, one-to-one messaging. In one word: personalization.

How Restaurants Can Capture More Customer Demand With Email

Email is often the primary channel for restaurants to stay in touch with customers and let them know about changes. When email is done right, there are many small ways restaurants can use it to personalize messaging, drive more engagement, and make their lives easier with scalable best practices.

Using Smartwatches to Join Marketing’s Vanguard

Spending on wearables is predicted to hit $52 billion this year, according to forecasts from the research firm Gartner, and spending on smartwatches specifically is expected to increase by 24%. Smartwatches represent the merging of physical and virtual worlds, and they provide marketers with a direct line for reaching consumers.

Here are five examples of how tech-savvy brands can put smartwatches to work and develop better strategies to take full advantage of the new opportunities that exist for reaching consumers through these wearable devices.

Email Monetization’s Place in the Changing Horizons of Digital Advertising

We all know that digital advertising isn’t going anywhere. When brands pull back on spending on social and display advertising, they’re putting more resources into other channels. Over the past year, email monetization has gotten the bulk of this attention. 

Using AI to systematically select ads that appeal to a publisher’s recipients means brands aren’t wasting their budgets on readers who aren’t interested in their products, and publishers aren’t turning off their readers by running unappealing ads.

Constant Contact Expands Beyond Email, Adds Website Builder for SMBs

Constant Contact, known for its email marketing platform, is expanding to offer an AI-driven website builder as well as tools for branding, productivity, and e-commerce. It’s the first major expansion for Constant Contact since its acquisition by Endurance International Group.

The company’s new website builder is specifically designed for SMB owners and operators without the time or expertise typically required to build an effective site from scratch. Constant Contact claims sites can be created in minutes.