Constant Contact Expands Beyond Email, Adds Website Builder for SMBs

Constant Contact, known for its email marketing platform, is expanding to offer an AI-driven website builder as well as tools for branding, productivity, and e-commerce. It’s the first major expansion for Constant Contact since its acquisition by Endurance International Group.

The company’s new website builder is specifically designed for SMB owners and operators without the time or expertise typically required to build an effective site from scratch. Constant Contact claims sites can be created in minutes.

The Number-One Reason Consumers Will Delete Your App

It’s easy to get your app deleted from consumers’ phones at a time when every businesses has its own mobile property and social notifications are wearing consumers down. If you want to get deleted, just message your customers all the time, a new study by messaging platform Leanplum found.

The most common reason consumers deleted mobile apps is too many irrelevant notifications, Leanplum’s survey of 1,000 US mobile users found. This held true for all generations, from Gen-Z to Baby Boomers. More than 75% of the crucial millennial generation said they delete apps due to excessive notifications.

3 Reasons Facebook CPMs are Exploding

There are many issues that are causing the cost of advertising on Facebook to go up, but the benefits of Facebook advertising — reaching a logged-in audience with highly targeted and measurable campaigns — isn’t restricted to just Facebook. It’s time for marketers to diversify their ad spend and turn elsewhere to reach new audiences with a high return.

Heard on the Street, Episode 32: Is Messaging the Next Brand Channel?

Conversational commerce, brands’ ability to interact with customers through messaging, continues to evolve. According to Quiq CEO Mike Myer, our latest guest on Heard on the Street, this is a function of the technology but also cultural factors that deter consumers from traditional channels like email and phone.

“Waiting for email to come back is like watching paint dry,” he told us. “So, if you’re in the purchase process, you’re going to go somewhere else to buy if you’re on a brand’s website and you have to interact with them on email. And making a phone call: There’s a whole generation of people who aren’t very fond of phone calls.”

SMBs Warm Up to New Tech But Are Skeptical of Impersonal Interactions

A freshly released report from SMB software firm Broadly uses data from a survey of 300 SMB leaders to paint a picture of the American SMB in 2019: gradually embracing mobile-first communication, skeptical of innovation that undercuts human connection, and ambivalent toward large digital marketplaces like Amazon and Etsy.

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email

Multi-location brands are almost twice as interested in exploring artificial intelligence for analytics as they were last year, according to Street Fight’s latest survey. But there’s a significant disconnect between their perception of what’s most useful about AI and what suppliers of local marketing tech and services think about that same question.

Earn an A+ with Back-to-School Email Marketing

Retailers, have you optimized your email marketing for back-to-school shopping? If not, it’s not too late—there’s still a huge opportunity to capture your share of this year’s lucrative season, with sales predicted to reach nearly $83 billion.

Selling to Multi-Location Brands: Building on Omnipresent Email

In the face of sexier technologies like messaging and social media, email still has tremendous staying power. So helping brands incorporate it alongside digital and traditional marketing tactics won’t be a wasted effort for agencies and marketing tech providers.

4Cite’s Email Platform Helps Digital Brands Secure the Path to Purchase

“Across the board with all of our retail clients, the most successful marketing campaign they have is their abandoned shopping cart email campaigns,” 4Cite CEO Bob Gaito said, referring to emails sent to remind customers that they have items left in their shopping carts.

Brands Aren’t Effectively Planning for Personalization and Segmentation Ahead of the Holidays

A report from B2C marketing and analytics company Zaius shows that many companies, though they claim to be spotlighting personalization and segmentation as a way to engage customers, are actually not capably following through.

7 Ways National Brands Can Localize Email Marketing Campaigns

Going local with an email campaign can be as simple as segmenting lists by city and including the addresses of local stores or as involved as editing the copy to reflect regional purchasing trends and language dialects. The end goal remains the same: to ground the business in the local community and give customers a sense of trust.

6 Strategies for Improving Email Pitches to SMBs

Email is the go-to channel for pitching within the hyperlocal community, but with 81 percent of small business owners now being contacted by between one and five sales reps each week, according to a survey by Street Fight and Thrive Analytics, it’s becoming harder for digital marketing vendors to stand out from the pack. Here are six strategies vendors say they’ve successfully used to break through the clutter in local merchants’ inboxes.

Report: Breaking into the Inbox with Successful Pitches to Local Merchants

A new report from Street Fight Insights found that when being pitched a new product or service, local merchants want information on costs, a clear explanation — backed up by case studies — of how the product or service will benefit their business, and all their questions or concerns addressed.

6 Strategies for Creating an Effective Email Newsletter

Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…

8 Ways to Collect More Customer Email Addresses

The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses…

5 Tools For Improving Email Delivery Rates

Marketers can spend hours crafting the perfect e-newsletters and researching the most opportune times to send their messages out, only to have their emails get bounced before they reach their subscribers’ inboxes. As inboxes get tougher to penetrate, marketers are looking for new ways to ensure their messages get through. Here are five tools that marketers can use to improve their email delivery rates…

Sailthru Acquires Seamless Receipts, Advances in Personalized Marketing

About a month after its acquisition of Frame, Sailthru co-founder and CEO Neil Capel announced on the company’s blog yesterday that the email optimization provider has acquired Seamless Receipts. The financial terms of the deal are not yet available…