5 Tools For Improving Email Delivery Rates

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Marketers can spend hours crafting the perfect e-newsletters and researching the most opportune times to send their messages out, only to have their emails get bounced before they reach their subscribers’ inboxes. As inboxes get tougher to penetrate, marketers are looking for new ways to ensure their messages get through. Here are five tools that marketers can use to improve their email delivery rates…

Sailthru Acquires Seamless Receipts, Advances in Personalized Marketing

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About a month after its acquisition of Frame, Sailthru co-founder and CEO Neil Capel announced on the company’s blog yesterday that the email optimization provider has acquired Seamless Receipts. The financial terms of the deal are not yet available…