Dstillery | Street Fight

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

Joseph Zappa

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…

Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles

Kate Talerico

Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles

On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information.

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

Joseph Zappa

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…

Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path

The Editors

Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMasterCard CMO Talks Brand Transition From Credit Cards to Wearables (AdAge)… Source: Apple Set to Acquire Path in an Attempt to Bolster iOS Social Cred (Pando)… Mobile Retail Passes the 50% Point, Tops Desktop (MediaPost)…

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

Steven Jacobs

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web…

Street Fight Daily: Andrew Mason’s Next Big Thing, Square Bets on Chips

The Editors

Street Fight Daily: Andrew Mason’s Next Big Thing, Square Bets on Chips

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGroupon Founder’s Next Big Plan: Audio Walking Tours (Businessweek)…Square Bets Big on Next-Gen Credit Card Tech (Wired)… Payments Giant First Data Acquires Gyft in an Effort to Bring Digital Gift Cards to the Masses (Pando)…