Marketers surveyed showed an especially keen interest in understanding how they can integrate location data with other kinds of information. Asked how they deploy location data, 27% said it’s a “key component of a broader strategy to map the customer journey online and offline.” Twenty-six percent, the second-largest segment, said they were interested in learning how to marshal location data in conjunction with other data to achieve more advanced goals than their current practices allow.
Two steps forward, one step back. That’s what it can feel like to be a technology provider in the location marketing space right now, struggling to strike a balance between the demands of brand marketers and growing concerns over consumer privacy and data regulation.
That push and pull is challenging vendors in the location marketing space. At the same time their firms should be seeing exponential growth, data regulations—including the European Union’s General Data Protection Regulation (GDPR) and California’s forthcoming Consumer Privacy Act (CCPA)—are establishing new rules for innovation.
But some companies are embracing the regulation as a challenge to innovate in its own right.
The demand for data privacy is at an all-time high, just as consumer trust in the technology space is at an all-time low. Advertisers are grappling with wasted ad spend and uncertainty over ad verification. The market is in disarray, and technology vendors are hoping they have a solution to the problem.
Just this month, the offline consumer intelligence and measurement company Cuebiq launched a new verification solution for third-party data. The solution gives advertisers verifiable proof of compliance with the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes changes at CARTO, PlaceIQ, Cuebiq, and Placed.
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Lotlinx, Yext, and Arkadium.
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .
The location data provider has entered into a partnership with GeTui, a mobile internet, push-notification service provider to nearly one billion devices. Under their agreement, the companies plan to jointly develop a machine learning platform to process data about foot traffic and offline consumer behavior from the Chinese market.
Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.
Many marketers are focusing too exclusively on the simplest form of location data. Geo-fencing severely limits the potential of location data and also the reach of a digital campaign.
“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for The Bouqs, Soundhound, Reserve, and Fuze.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, inMarket, Placed and Tiger Pistol.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. SMBs Plan to Prioritize Social Media Spending Over SEO and Email in 2017… Snapchat Parent Snap Inc. Files for IPO… Data Management Platform Adoption Is on the Rise, but Challenges Remain…
For a month, Cuebiq tracked geo-behavioral patterns of anonymous consumers in the Westfield World Trade Center (WTC) shopping mall, right after the mall’s grand opening in August. The study differentiated between tourist and local visitors, and tracked consumers’ favorite brands.
GasBuddy is upping the ante on consumer targeting and audience insights from its mobile apps, announcing a partnership with location intelligence firm Cuebiq that will give major brand advertisers better ways to reach audiences on their path to purchase.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Amazon Data From Wall Street Should Terrify All Retail Stores in the US… Google Adds Lyft and Gett to Taxi Options on Maps… How Publishers Can Help Brands Navigate the Content Marketing Crossroads…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ex-Cox Exec Jared Rowe Named YP CEO… Travis Kalanick on Uber’s Bet on Self-Driving Cars: ‘I Can’t Be Wrong’… The New York Times Shutters NYT Now App…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon is Blowing Away Competitors on Mobile… Ericsson: IoT Connections Will Crush Mobile by 2018… Tribune Publishing Becomes Tronc to Reflect Strategic Pivot…