As Delivery Market Consolidates, Affiliate Marketing Gets Sophisticated

Uber’s recent decision to acquire Postmates for $2.65 billion was just the beginning. As the delivery market consolidates, there will almost certainly be rising demand for pay-for-performance marketing products that help these companies strike a balance between volume and profitability.

One of the latest examples of this is the launch of Actionable Intelligence, a product by Button that gives marketers the ability to target and test high-value audience segments with personalized offers.

Apps Dominate Mobile Holiday Shopping

App fatigue, the feeling that a consumer simply cannot add yet another corporate app to her phone at a time when all enterprises seem to be competing for a place on mobile displays, is a major roadblock to successful app-based mobile strategies for retailers. But data from this holiday shopping season suggests that consumers are willing to download apps for the right incentives.

Street Culture: ‘OKRs’ and Omotenashi Lead the Culture at Button

OKRs – that’s “Objectives and Key Results” – are one of the drivers of culture at deep-linking software company Button. “OKRs are a major influencer to recruiting, internal interactions, how we onboard new employees, everything,” says Stephanie Mardell, Button’s head of people.

Tech and Brand Partnerships Point to a New Future of Mobile Shopping

In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.

‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.

Street Fight Daily: Google Appeases Antitrust Regulators on Shopping, Brands Turn to Influencers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Offers to Treat Shopping Rivals Equally Via Auction… Why More Brands Are Adding Young Influencers to Their Creative and Marketing Teams… The Luxe Lab at Neiman Marcus Signals a Shift in Focus for Department Stores…

Raise Report: Button, Flirtey, AppsFlyer Score New Rounds

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Vestiaire Collective, Dalia, Zeotap, and Shiftgig.

Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…

Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers… GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points… For Retail, the Next Big Tech-Driven Shakeup is Organizational…

Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases […]

Street Fight Daily: Waze Ride-Share to Hit SF Soon, Facebook Creates Coupon Drawer

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Takes on Uber With New Ride-Share Service… Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users… Jeff Jones Drives Uber as New President…

#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

While ecommerce companies have doubled down on taking their chunks out of the local pie, some on-demand services are trying to find ways to use their immediacy to help brick-and-mortar businesses fight back. At Street Fight Summit West earlier this month, a panel looked at this tension between ecommerce and brick-and-mortar.

Street Fight Daily: DoorDash Can’t Reach $1B Valuation, Facebook Preps for Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash May Be Latest Example of Valuation Pushback (Silicon Valley Business Journal)… Retailers and Shoppers Are Pushing the Right Buttons on ‘Remote Control’ Commerce (GeoMarketing)… You Thought Uber Was Already Everywhere, But Just Wait (The Verge)…

Openings and New Hires at Instagram, Euclid, Button, Billy Penn

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes new jobs for eBay vet Walt Doyle and Twitter’s SVP, and job openings at Netsertive, Foursquare, Factual, and more.

Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star

Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…

#SFSNYC: Button,, and Pager on Whether or Not On-Demand is Really Necessary in Local Commerce

Of all the changes mobile has wrought, on-demand arguably has made the biggest splash. The emergence of companies offering products and services immediately, with only a tap or two of a phone or tablet screen, is pushing incumbents to change their business models to stay on top of their industries. Three of these young-gun threats — Button,, and Pager — made an appearance at the Street Fight Summit, speaking on a panel about on-demand in local commerce.

Connecting the Local-Mobile Economy, One Step at a Time

Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. The market reality: It’s going to take a while for this string to play out in the connected local economy. A key reason is that even as mobile disrupts search, most marketers and merchants can’t expect to get their own app on a majority of users’ home screens.

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking Ahead: The New Search Landscape (Search Engine Land)… Mobile Startup Button Inks Airbnb, Ticketmaster Deals to Link Bookings to Other Apps (Recode)… Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (The Next Web)…

New York: The Original ‘On Demand’ Economy?

For many in New York, on-demand services are just a continuation of the conveniences that already existed. Uber is a better taxi, Stitch Fix is a time-shifted personal shopper, Instacart is is the standing delivery order from the supermarket on your block…