Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Local Visionary Awards Finalists Announced (Street Fight)
Street Fight’s Local Visionary Awards acknowledge exceptional organizations, large and small. The awards celebrate sustainable business models and honor the brilliant and intrepid individuals who are pushing boundaries and moving the industry forward.

Looking Ahead: The New Search Landscape (Search Engine Land)
Discussions about the future of search are largely centered around three themes: mobile apps that give users another vertical for search, attribution challenges that are a direct result of those mobile apps, and voice search and the rise of personal assistants.

Mobile Startup Button Inks Airbnb, Ticketmaster Deals to Link Bookings to Other Apps (Recode)
Mobile commerce startup Button launched to build a smarter affiliate network for the world of apps. Now, it has signed big ecommerce sites as a foundation for part of that network. The company plans to announce deals with Airbnb, Ticketmaster, and OpenTable to make it easier for partnering content apps to let their users start booking without leaving the app they’re in.

NinthDecimal’s Staas: Programmatic Will Become a Strong Opportunity for Small Business Owners (Street Fight)
“A lot of the tools around the ecosystem have not really been built to scale for the small business owner, and they still require a lot of sophistication in understanding how to buy and sell media. The opportunity is in looking at how some of these platforms are evolving,” said NinthDecimal president David Staas about shifting trends in location-based marketing and audience targeting.

Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (VentureBeat)
Home Team is designed to let Windows Phone users share recommendations for home maintenance professionals — plumbers, doctors, babysitters, gardeners, and more — with contacts. The app lets users create a trusted “team” of professionals and share their information with family, friends and coworkers.

Raise Report: Thumbtack, Premise, Ibotta Score Big funding (Street Fight)
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Thumbtack, Premise, and Ibotta.

Foursquare, Google, Facebook Execs Say Mobile Commerce Will Get More Personalized (New York Business Journal)
As mobile commerce evolves, expect to see more personalized offers, better integration of apps with in-store beacons, and companies like Facebook, Google, and Foursquare trying to bring us to products and places as seamlessly as possible.

Amazon Becomes the Not-Quite-Everything Store as It Bans Sale of Apple and Google Streaming Devices (Forbes)
By the end of the month, Amazon will stop selling video-streaming devices from Apple and Google, which compete with Amazon’s own gadgets. New listings for Apple TVs and Google Chromecasts are also no longer allowed.

Don’t Care About Couponing? You Will Soon — Whether You Like It or Not (The Next Web)
Jochem Vroom: Currently, the key to success in the couponing industry is connecting with consumers so seamlessly that during their “Zero Moment of Truth” (when decisions are made before making an online purchase), they’re delivered exactly what they want. But recent technological developments may turn this process on its head.

Social Site Nextdoor Helps Texoma Keep an Eye on Crime (Sherman Denison Herald Democrat)
An Oklahoma community is taking advantage of Nextdoor to increase safety. After a series of vandalisms, a neighborhood in Denison used the website to quickly gather facts and assess the damage. According to Nextdoor, the site has been helping people across the country handle crimes that affect their neighborhoods.

On-Demand Moving App Dolly Raises $8 Million Series A, Expands Services to Seattle (TechCrunch)
Dolly, a startup that’s basically an Uber for furniture and other large items, just raised an $8 million Series A round. The company has now raised nearly $10 million to help further its mission of giving consumers a more convenient, approachable way to move.

LBMA Podcast: Eatsa Removes Waiters from the Restaurant, Coke-moji Happiness Experiment, Oscar Mayer…Matchmaker? (Street Fight)
On the show: Eatsa removes waiters from the restaurant; Coke-moji Happiness Experiment; Oscar Mayer is your new matchmaker?; Fujitsu partners with iProximity; Panama does location-based video sharing; Goodwill’s goBIN. Plus, news from Thinknear, Starbucks, Canadian Tire, and Mobiquity and Mobeam, and Rob’s new gig as VP of marketing at Foko.

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