News & Analysis

Street Fight Daily: Facebook to Cut Off Third-Party Data Oct 1, Amazon Wants to Monopolize the Smart Home

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Ad Buyers Prepare for Headaches as Facebook Cuts Off Third-Party Data… Report: Voice Tech Not Meeting Consumer Expectations… Amazon Announces Slew of Voice-Activated Products, Leading the Way on Voice…

Commentary

LBMA Podcast: Dirty Lemon, HYP3R, Amazon

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On this week’s edition of the LBMA podcast: Dirty Lemon, HYP3R gets $17M, GSTV’s OCTANE, 7Eleven goes with Apple and Google Pay, Amazon delivers Christmas trees, Diageo’s weather/time/location campaign in London.

News & Analysis

Street Fight Daily: ThriveHive Launches GMB Solution; Amazon Now #3 Ad Platform, May Open 3K Brick-and-Mortars

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…

News & Analysis

Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…

News & Analysis

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…

News & Analysis

Street Fight Daily: Some Marketers Troubled as Google Automation Mounts, How Brands Can Localize

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… As Response Display Becomes Default, Some Marketers Push Back on Automation… How Brands Can Create Personalized Experiences for Each Local Market… Amazon Is Stuffing Its Search Results Pages with Ads…

News & Analysis

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare… If Privacy Is Dead, Some Argue, People Should Sell Their Data… Raise Report: Factual, Uberall, SOCi Secure New Funding…

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News & Analysis

Street Fight Daily: How to Manage Google’s Local Services Ads, Instagram Building Standalone Commerce App

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Social’s Hottest Platform Is Building a Standalone App for Commerce… 3 Tips for Managing Local Services Ads… Ad Tech Needs a Shared ID Solution ASAP…

News & Analysis

Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Misses Self-Imposed Deadline to Implement IAB Consent Framework… How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM… Hard Lessons Breathe New Life into Retail Stores—But Few Reap the Benefits…

News & Analysis

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…

News & Analysis

Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…

News & Analysis

Street Fight Daily: Google Introduces ‘Ad Strength’ Metric, What Brand Marketers See in AI

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TODAY IN LOCAL & DIGITAL MARKETING… Google Introduces ‘Ad Strength,’ New Metric to Assess Relevance of Ad Copy… Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email… Tech Industry Pursues a Federal Privacy Law on Its Own Terms…

News & Analysis

Street Fight Daily: Facebook’s Latest Shot at Local, Mobile Search Habits May Undermine Loyalty

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TODAY IN LOCAL & DIGITAL MARKETING… Facebook Takes a Stab at Local—Again… As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience… Google Might Be Hiding the Fact That Its Own Reviews Are Shoddy…

Commentary

LBMA Podcast: DoorDash, Uberall & TripAdvisor, Apple

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On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.

Heard on the Street

Heard on the Street, Episode 10: Apple, Amazon, and Localized Brand Marketing

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How are multi-location businesses shifting their local ad spend? What do Apple’s latest mapping moves mean for local search? And what’s Amazon’s master plan for advertising and commerce? These are a few of the topics we bat around in an analyst roundtable for the latest episode of the Heard on the Street podcast. 

News & Analysis

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

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TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…

News & Analysis

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

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TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…

News & Analysis

Street Fight Daily: Amazon Go Has Competition, In-House Marketing: It’s Complicated

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TODAY IN LOCAL & DIGITAL MARKETING… Zippin Is the First Amazon Go Rival to Open an Automated Checkout Store… As Brands Move Marketing In-House, Agencies Push Back… How Server-Side Bidding Can Hide Pricing Tricks…

News & Analysis

Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

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The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose.

News & Analysis

Street Fight Daily: Uber Cash Burn Narrowing En Route to IPO, CallRail Engages User Base to Drive Product Dev

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TODAY IN LOCAL & DIGITAL MARKETING… Uber’s Losses Continue, But Narrow, In Its March Toward an IPO… At CallRail, Community Forums Prove Valuable for Product Development… How Yelp’s Revamped Ad Biz Powered a Great Quarter…

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