How AI is Evolving Ad Creative

The creative process is notoriously challenging for advertisers and publishers. Beyond the difficulty of the creative talent that goes into the ad, publishers and advertisers struggle to settle on creative and match it to viewers at appropriate times. It’s a huge logistical challenge.

Retailers Scramble to Implement AI-Based Pricing Strategies

Supply shortages are easing, but inflation is showing no sign of slowing down. Retailers are using AI to refine their pricing strategies.

How AI Is Driving the Next Generation of Ad Creative

Most industries have a healthy fear that artificial intelligence is going to render humans obsolete (and even possibly take over the world). But for the digital advertising industry, if applied the right way, AI has the potential to improve production and performance by making more room for original ideas without stripping away reliance on humans.

Retailers Use AI to Combat Shrinking Seasonal Workforce, Surging Customer Demands

Increases in customer service tickets are expected to come just as seasonal workforces are hitting all-time lows. According to Puneet Mehta, founder and CEO of the AI platform Netomi, about 25% fewer agents are working in seasonal customer service roles now than before the pandemic. Customer service accounts for a lot of the seasonal roles retailers have traditionally hired for, and now retailers are looking at leveraging technology to fill that labor gap.

Why Are We Still Talking About Bias in AI?

Rather than delegating AI ethics to one specific team, ethics should be part of everything your organization does. A data ethics business foundation can help keep businesses accountable and encourage their employees to recognize inequities and act on them in real-time.

back-to-school kids

Retailers Use AI to Mine Social Data for Back-to-School Trends

Students across the country are returning to the classroom this month — some for the first time in more than a year. While early indications show strong late-summer back-to-school sales, retailers aren’t leaving anything up to chance. Widespread confusion around health policies, safety protocols, and required supplies that can vary by school are leading retailers to rely on social media and artificial intelligence to collect information on emerging themes and trends.

Think You’re Ready for AI? You Might Not Be

Despite its great promise, AI is not for everyone, and integrating AI into your existing functions isn’t something that happens overnight. If you’re not ready – and you don’t have the right kind of data to make AI productive and the insights actionable – it can be more of a hindrance than a help. AI-based campaigns should be approached carefully and methodically, but if done right, the payoff can be substantial.

How Deep Learning Can Boost Small Businesses

With e-commerce and the reach afforded by the internet, local businesses now have the opportunity to look beyond their community to find customers and generate enough revenue to keep afloat.

Digital Marketers Deploy AI to Break through the Noise

Chief among the newest strategies brands are adopting is the use of artificial intelligence in digital marketing. Brands are increasingly willing to try AI to gain a better understanding of customer behavior, so they can spend more time on creativity and delivering more relevant content, says Mary Schneeberger, director of the integrated marketing practice at Avionos.

Retailers Use AI to Rebuild the Customer Experience

Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.

How McDonald’s is Using AI in Marketing to Better Understand Customers’ Needs

McDonald’s waited until it could produce an AI-driven app that provides customers with personalized deals based on their purchasing history. In other words, McDonald’s bet on quality over quantity. This, of course, is just one of the ways that AI presents opportunities and challenges alike in regards to martech. 

As we’ve previously noted, as AI adoption increases, brands are searching for a competitive edge. McDonald’s is no exception to this, and a look at how the company is using AI is instructive as to the opportunities AI presents for other firms.

More Brands Are Scaling Digital Channels for Customer Engagement — Here’s Why

Communicating with brands on social media has become the norm for consumers. Surveys show that roughly half of all consumers who engage with brands on social media are reaching out about customer care concerns, and more than 65% of social media users across all platforms expect brands to respond, regardless of whether the initial outreach was via private messages or public posts.

Those expectations have only heightened over the past six months, and many brands have had to pivot their customer support and engagement priorities on the fly.

Location Weekly: Walmart’s Grocery Partnership with Yahoo Mail

In this episode of Location Weekly, the Location-Based Marketing Association covers Walmart partnering to let people buy groceries through Yahoo Mail, Iceland’s Airport using sensors and AI to streamline passenger flow, a project between Trident and Instagram that can get you to the Grammy’s, and MUJI taking their products to the mountains.

AI’s Promise and Challenges for Martech

In this article, we will discuss the ways artificial intelligence is changing marketing and why this marks a positive change. This article will also discuss how metadata can be more revealing than event data itself when collected and analyzed in aggregate, and why making all this data functional is the main strength of AI technology. 

Adapting to Covid-19 Using Location Data

My personal experience getting sick during the pandemic also got me thinking about how easy it is to spread the virus just by moving around and how important it is to abide by government guidance to stay at home or at least limit your movements. As someone who works in the location data industry, I have an appreciation for the mass movement of people, and staying at home and limiting contact with other people is the right thing to do right now.

I also had the chance to think about how location data could be used to help hospitals, governments, and businesses combat the spread of the virus. 

Computers Without Boundaries: A Deep Dive Into Ambient Computing

“Ambient computing” is actually a catch-all term for several new technologies. These include Internet of Things (IoT) devices, AI-driven devices, and cloud storage solutions that allow previously impossible amounts of data to be stored and processed.

The advantage of looking at these technologies under one term, though, is that it allows us to see the future of marketing more holistically. And that’s what we’ll look at in this article. 

Dispatch from CES: Giant TVs, Obsequious Gadgets, and Artificial People

I’m fresh from a couple of days wandering the halls of the Consumer Electronics Show, affectionately known as CES — the annual conference that descends upon Las Vegas in January and proffers the latest in technological solutions to improve every aspect of our daily lives. This is my first time attending the world’s biggest technology conference, where 4,500 companies this year are vying for the attention of 180,000 attendees, according to my Uber driver.

As I made my way through the crowds at the massive Las Vegas Convention Center and other conference venues, I tried to get a sense of the common themes defining consumer innovation as we begin a new decade. 

Making Human Connections in the Age of Automation

The end of the decade marks a challenging time for marketers as they attempt to envision the next 10 years. At the turn of the 2010s, no one could have envisioned the advanced AI-powered marketing and campaign automation tools that are available today. 

Despite access to smart technology, modern marketers still must balance multiple factors to create business value for all stakeholders, including eliminating boring, ineffective ads, grappling with the automation myth, embracing the data privacy age, and maintaining ethical AI practices. 

Companies Are Struggling to Manage IoT Data. Here’s Why

The devices around us are getting smarter. From the consumer’s perspective, that means refrigerators are sending notifications when the milk is running low, and thermostats are turning down the temperature when there’s no movement in the house. Businesses are relying on the data generated by connected devices to improve algorithms and make their existing products even smarter, but collecting and managing large volumes of data is creating a new set of challenges.

Globally, the IoT market is expected to reach $212 billion by the end of this year. With the worldwide number of IoT-connected devices projected to top 43 billion by 2023, the challenges associated with managing large amounts of data in real-time are growing at a rapid pace.

Retailers Wooing Holiday Shoppers Try AI On for Size

What if e-commerce retailers could use technology to replicate the role of the in-store sales associate, providing people at home with the type of personal attention that really drives sales?

Technology vendors are working feverishly to make that a reality. Using artificial intelligence and voice assistants, like Amazon’s Alexa, Google Home, and Siri, online retailers are beginning to imagine a world where shoppers can ask their voice companions for recommendations on product fit or gift suggestions in specific price ranges. There may even be a time, not too far in the future, when shoppers can get personal feedback during try-ons inside their own closets, thanks to “smart” mirrors and other virtual reality technology.