Bernadette Coleman: 2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.
Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.
With the understanding that applications are more valuable when they show future outcomes, as opposed to past results, the business intelligence firm Logi Analytics is launching a product today that will allow users to access and leverage future insights, enabled by machine learning, directly from their existing applications.
Multi-location brands are almost twice as interested in exploring artificial intelligence for analytics as they were last year, according to Street Fight’s latest survey. But there’s a significant disconnect between their perception of what’s most useful about AI and what suppliers of local marketing tech and services think about that same question.
Artificial intelligence is the future of search engines. Increasingly conversational, intelligent, and visual, search engines are adapting to become the centerpiece of consumer engagement, as well as a virtually new tool for marketers. Purna Virji, senior manager for global engagement at Microsoft/Bing, broke down the AI revolution in search at Street Fight Summit Wednesday.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…