RM + AI = $$ (Retail Media Gets Smarter) Street Fight

RM + AI = $$ (Retail Media Gets Smarter)

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RM = retail media. It’s booming now as retailers, airlines, and restaurants launch their networks to enable in- and out-of-store marketing to consumers and prospects. AI = artificial intelligence (of course). MULO (multi-location) brands can have huge amounts of data and numerous ways to monitor in-store behavior, but if they’re not using automation to inform advertising […]

How AI Is Transforming Phone Calls Into Data

How AI Is Transforming Phone Calls Into Data

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“This call may be recorded for training and quality purposes”  We’ve all heard a version of this ubiquitous  message a thousand times.  Chances are we don’t even notice it any more due to a form of audio “ad blindness”.  Still, if we stop and think about it, interesting questions arise.  What are these recordings actually […]

AI and the Drive-Thru Street Fight

AI and the Drive-Thru

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The drive-thru was an innovation when it first appeared in 1921 at a place called The Pig Stand. Fast-forward to 1947, when the two-way speaker box debuted at In-N Out Burger. Car culture has always been popular in the U.S., and the pandemic accelerated the desire for consumers to stay in their cars while picking […]

Stepping Up Brand Protection with AI-Powered Risk Monitoring Street Fight

Stepping Up Brand Protection with AI-Powered Risk Monitoring

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Maintaining a positive online reputation is extremely important for businesses in our digital world, especially for multi-location brands. With the rise of social media and online review platforms, negative commentary and potential crises can spread rapidly, posing significant threats to a company’s reputation and profitability. In an attempt to help MULO marketers address this challenge, […]

The Urgency of Embracing AI in Media and Advertising Street Fight

Embracing AI in Media and Advertising

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History changes slowly and then overnight. A mere two years ago, the early publicly-available generative AI models from OpenAI, Microsoft, Google looked like curiosities–intriguing but plagued by obvious limitations. Today these models have advanced so far and so fast that they are already well on their way to changing media and advertising forever. AI is […]

Industry Changes Ahead for Marketers: Cookie Deprecation, Dirty Data, and AI

Industry Changes Ahead for Marketers: Cookie Deprecation, Dirty Data, and AI

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With 2024 here, marketers need to prepare for a few big industry changes. The deprecation of third-party cookies and the death of the traditional customer journey will greatly impact marketing strategies, transforming how businesses engage with their customers. Marketers also must tackle the elephant in the room: dirty data. Accurate, unified data is the vital […]

Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money

Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money

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Consumers are leery of many things, but artificial intelligence doesn’t appear to be one of them. That’s according to a new survey by UserTesting, which found that despite concerns over data privacy — and a general uneasiness about brands using their personal information without consent — the majority of Americans are eager to embrace AI […]

Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges

Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges

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The AI revolution has just begun, and small business owners are already reaping the rewards. Ninety-one percent of SMBs currently using AI say the technology has made their businesses more successful, but Scorpion Chief Data Scientist Matt Bentley believes the greatest benefit to generative AI is below the surface, and not yet realized by many […]

AdTech Leaders Navigate Ethical Frontiers for Generative AI

AdTech Leaders Navigate Ethical Frontiers for Generative AI

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Generative AI has had a breakout year in 2023, but as more adtech companies adopt the technology to optimize campaigns, analyze behavior, and personalize both online and offline experiences, consumers are pushing back. According to a survey by Salesforce, there’s a growing distrust of AI and companies that use it. The race to build out […]

Report: 74% of Businesses Interested in Using AI and Automation

Report: 74% of Businesses Interested in Using AI and Automation

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Was the last email newsletter from your favorite jewelry boutique generated by AI? What about the Facebook and Instagram posts from your local coffee shop?  Years after big brands first started using AI and marketing automation to generate better ROI from their digital campaigns, small and mid-size businesses have finally jumped on board en masse. […]

Mastering the Retail Supply Chain to Drive Intelligent Outcomes

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Retail has been ramping up digital transformation for a few years now, in an attempt to keep pace with consumer expectations for frictionless, more personalized, omnichannel experiences. This transformation has been further accelerated by current external factors like the pandemic, global conflict and economic headwinds. As part of this effort, reimagining supply chain practices has […]

fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies.

In the Age of AI, 3 Must-Have Skills for Digital Marketers 

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Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]

Sheeva.AI Turns Cars into Truly Mobile Devices

Sheeva.AI Turns Cars into Truly Mobile Devices

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Watch out EZ-Pass, Sheeva.AI is coming for you. EZ-Pass is available in 17 states with approximately 35 million users. Sheeva.AI wants them all and more. Evgeny Klochikhin, CEO of Sheeva.AI, pointed out that the EZ-Pass transponders inside cars require state agencies or businesses to install hardware all along highways to enable a transaction at highway […]

Emodo COO: AI Is Where We’re Continuing to Focus

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As the mobile adtech division of the telecom giant Ericsson, Emodo is placing a major emphasis on AI-driven performance and personalization in programmatic advertising this year. The company is also doubling down on innovations around optimization, especially as it relates to targeting, innovative formats, and unique inventory. At the head of all these initiatives is […]

Social Marketing Gets Redefined in the Era of AI

Social Marketing Gets Redefined in the Era of AI

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In an era where everyone is trying to get more done in less time, generative AI has become a valuable tool for social marketing professionals. According to a new survey from Sprout Social, conducted by the digital insights firm Cint, 71% of social media marketers have already started using AI and machine learning tools, and […]

Blueshift CEO : Marketer’s Jobs More Complex

Blueshift CEO: Every Marketer’s Job Has Become Complex

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What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer […]

4 Ways Brand Marketers Should Harness ChatGPT — Or Risk Being Left Behind

4 Ways Brand Marketers Should Harness ChatGPT — Or Risk Being Left Behind

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Generative AI has taken the world of marketing, advertising, and technology by storm. In industries where speed and accuracy are essential, brand marketers are finding creative ways to use tools like OpenAI’s ChatGPT and Google’s Bard to interact with consumers in conversational dialogue and personalize messaging at scale.  According to a recent survey by Chief […]

3 Ways AI Will Disrupt QSRs

3 Ways AI Will Disrupt QSRs: Perspectives from Susan Sly

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Susan Sly, Co-Founder and Co-CEO of Radius AI (RAI), grew up in the restaurant business in Canada. That’s one of many reasons she has taken a humanistic approach to artificial intelligence, robotics, and technology, believing that if AI is properly executed it can empower retail, QSR, C-store, and other multi-location employees to become confident and […]

Rootstrap on AI Regulation

Rootstrap Co-Founder on AI Regulation

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First of all, Anthony Figueroa wants everyone to know he is a big believer in the power and potential of AI. As co-founder and CTO of outcome-driven software development company Rootstrap, he is both amazed and afraid of AI’s potential based on what he has seen so far. “I think the biggest danger is that […]

Consumers Are Worried About Marketers Using Generative AI — Here’s Why

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According to a newly-released report from the customer experience firm DISQO, 34% of consumers don’t think AI-generated content tools should be used in marketing, and 60% trust AI-generated content less than human-generated content.