AI | Street Fight

Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores

Anna Kramer

Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores

Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.

Logi Analytics Leverages Future Insights with Predictive Tool

Stephanie Miles

Logi Analytics Leverages Future Insights with Predictive Tool

With the understanding that applications are more valuable when they show future outcomes, as opposed to past results, the business intelligence firm Logi Analytics is launching a product today that will allow users to access and leverage future insights, enabled by machine learning, directly from their existing applications.

Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email

David Card

Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email

Multi-location brands are almost twice as interested in exploring artificial intelligence for analytics as they were last year, according to Street Fight’s latest survey. But there’s a significant disconnect between their perception of what’s most useful about AI and what suppliers of local marketing tech and services think about that same question.

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

Joseph Zappa

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

Joseph Zappa

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…

Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization

Joseph Zappa

Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization

Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns. Among the tools is one explicitly designed to maximize foot traffic.

#SFSNYC: May AI Help You? The Marketing Opportunities in Intelligent Search

Anna Kramer

#SFSNYC: May AI Help You? The Marketing Opportunities in Intelligent Search

Artificial intelligence is the future of search engines. Increasingly conversational, intelligent, and visual, search engines are adapting to become the centerpiece of consumer engagement, as well as a virtually new tool for marketers. Purna Virji, senior manager for global engagement at Microsoft/Bing, broke down the AI revolution in search at Street Fight Summit Wednesday.

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

Joseph Zappa

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…