Data Science as a Solution: conDati Opens Doors for Digital Retailers
The pitch is that today’s marketers with omnichannel inspirations need a machine learning-driven platform that will not only assess the success of campaigns across several media but also point them toward paths for future success. That’s an expensive technical infrastructure to create in-house, and conDati’s betting its solution is worth the spend.
How Online Grocers Are Using AI to Cut Food Prices
The distinction between real-world supermarkets and online-only grocers has come down to price. The introduction of a new technology to lower prices for consumers may be what the industry needs to finally push it past the tipping point.
How Brands Are Using AI to Fight Back Against Dark Marketing
According to some estimates, as many as 85% of Facebook ads and 60% of YouTube ads are hidden from public view. The practice is even more common on Twitter, where an estimated 90% of ads are hidden. What does that mean, exactly? Rather than posting their messages publicly, major brands are creating social media posts or sponsored content that is only shown to targeted audiences. Unlike organic or boosted posts, these targeted ads don’t show up on the company’s timelines or all of their followers’ feeds.
Google’s Soft-Power Approach to Super Bowl Ads
When it came to the Super Bowl, Google opted not to put the spotlight on flashy new products but rather to emphasize the good it can do for the world at a time when it’s “don’t be evil” slogan of yore has become prime material for parody. During the big game, ads for products as seemingly disparate as Pringles, tax software, and beer pointed to a present haunted by tech’s infiltration of domestic life and machines’ superiority to humans.
Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores
Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.
Despite AI Advances, Consumers Crave Human Interactions
Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.
How AI Can Help CPGs Meet Millennial and Gen-Z Expectations
Last year, almost half of Amazon’s private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once would’ve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Here’s what I mean, along with ways AI can help them improve.
Street Fight Daily: SMBs to Spend on Social, Location for Holidays; How AI Can Help Revamp CPG Brands
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top… How GDPR Helps Consent Management Platforms… How AI Can Help CPGs Meet Millennial and Gen-Z Expectations…
Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps
Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.
AI: The New Force Multiplier for Your Sales Team
The future of AI as it relates to sales revolves around assisting humans and freeing them up to do more creative and nuanced tasks like relationship building and the listening that enables it. In fact, this process has already begun.
Street Fight Daily: Facebook Delivers Much-Needed Ad Context, The Numbers on Reputation Management
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook Gives Advertisers More Info on Where Their Ads Are Running… The Quantitative Evidence That Reputation Management Works… AI: The New Force Multiplier for Your Sales Team…
Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…
Logi Analytics Leverages Future Insights with Predictive Tool
With the understanding that applications are more valuable when they show future outcomes, as opposed to past results, the business intelligence firm Logi Analytics is launching a product today that will allow users to access and leverage future insights, enabled by machine learning, directly from their existing applications.
Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email
Multi-location brands are almost twice as interested in exploring artificial intelligence for analytics as they were last year, according to Street Fight’s latest survey. But there’s a significant disconnect between their perception of what’s most useful about AI and what suppliers of local marketing tech and services think about that same question.
Street Fight Daily: Google Introduces ‘Ad Strength’ Metric, What Brand Marketers See in AI
TODAY IN LOCAL & DIGITAL MARKETING… Google Introduces ‘Ad Strength,’ New Metric to Assess Relevance of Ad Copy… Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email… Tech Industry Pursues a Federal Privacy Law on Its Own Terms…
Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor
TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…
Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile
TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…
Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization
Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns. Among the tools is one explicitly designed to maximize foot traffic.
How AI Helps Local Businesses Compete With the Biggest Brands
Historically, the world of advanced analytics has been the domain of huge enterprises with large budgets. But with big leaps in AI capabilities, even the smallest business can now access insights that were previously only available to “the big guys.”
Voice Search Readiness in 2019 and Beyond
Bernadette Coleman: 2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.