In the Age of AI, 3 Must-Have Skills for Digital Marketers
Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]
Sheeva.AI Turns Cars into Truly Mobile Devices
Watch out EZ-Pass, Sheeva.AI is coming for you. EZ-Pass is available in 17 states with approximately 35 million users. Sheeva.AI wants them all and more. Evgeny Klochikhin, CEO of Sheeva.AI, pointed out that the EZ-Pass transponders inside cars require state agencies or businesses to install hardware all along highways to enable a transaction at highway […]
Emodo COO: AI Is Where We’re Continuing to Focus
As the mobile adtech division of the telecom giant Ericsson, Emodo is placing a major emphasis on AI-driven performance and personalization in programmatic advertising this year. The company is also doubling down on innovations around optimization, especially as it relates to targeting, innovative formats, and unique inventory. At the head of all these initiatives is […]
Social Marketing Gets Redefined in the Era of AI
In an era where everyone is trying to get more done in less time, generative AI has become a valuable tool for social marketing professionals. According to a new survey from Sprout Social, conducted by the digital insights firm Cint, 71% of social media marketers have already started using AI and machine learning tools, and […]
Blueshift CEO: Every Marketer’s Job Has Become Complex
What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer […]
4 Ways Brand Marketers Should Harness ChatGPT — Or Risk Being Left Behind
Generative AI has taken the world of marketing, advertising, and technology by storm. In industries where speed and accuracy are essential, brand marketers are finding creative ways to use tools like OpenAI’s ChatGPT and Google’s Bard to interact with consumers in conversational dialogue and personalize messaging at scale. According to a recent survey by Chief […]
3 Ways AI Will Disrupt QSRs: Perspectives from Susan Sly
Susan Sly, Co-Founder and Co-CEO of Radius AI (RAI), grew up in the restaurant business in Canada. That’s one of many reasons she has taken a humanistic approach to artificial intelligence, robotics, and technology, believing that if AI is properly executed it can empower retail, QSR, C-store, and other multi-location employees to become confident and […]
Rootstrap Co-Founder on AI Regulation
First of all, Anthony Figueroa wants everyone to know he is a big believer in the power and potential of AI. As co-founder and CTO of outcome-driven software development company Rootstrap, he is both amazed and afraid of AI’s potential based on what he has seen so far. “I think the biggest danger is that […]
CallTrackingMetrics CEO Welcomes Replacing Humans for the Boring Tasks
Todd Fisher is co-founder and CEO of CallTrackingMetrics, launched in 2009. If your business has a “high-touch” product or service that requires a phone call, it could probably benefit from using CallTrackingMetrics, which started out providing attribution for online ads but now does much more.
Agencies Are Embracing ChatGPT. Is That a Mistake?
In SEO expert Andrew Shotland’s view, most agencies aren’t saving as much time using AI to develop creative content as they might think. Tools like ChatGPT are fast, but they aren’t particularly accurate. That’s a major problem, especially for agencies trying to create hundreds or thousands of local pages for national brand clients.
Mastering the Retail Supply Chain to Drive Intelligent Outcomes
Retail has been ramping up digital transformation for a few years now, in an attempt to keep pace with consumer expectations for frictionless, more personalized, omnichannel experiences. This transformation has been further accelerated by current external factors like the pandemic, global conflict and economic headwinds. As part of this effort, reimagining supply chain practices has […]