News and Analysis
Placer.ai Releases 100 Retail and Dining Index
Placer.ai, a market intelligence platform, has released its Placer 100 Retail and Dining Index, which it plans to release monthly in order to provide an ongoing understanding of retail’s status, challenges, and potential for brands including Buffalo Wild Wings, Chili’s, Crunch Fitness, Warby Parker and other large retail chains. Location analytics including visit trends, trade […]
DIY Franchising: The Platform for Scaling SMBs
Over the past decade, platform and SaaS companies have emerged that enable a wide range of businesses to “plug and play” rather than create from scratch. Although franchise consultants and associations abound, Gregory Ugwi took a page from companies like LegalZoom and offers small businesses a wide range of easy-to-access professional help when they are […]
GroupM, Incremental Partner on Neutral RMN Solutions
Fragmentation and poor measurement create a ton of inefficiencies for clients and agencies trying to plan and optimize retail-media investments. To address this issue, GroupM has expanded its retail (aka commerce) media offering and formed a partnership with Incremental, which provides neutral retail media solutions. The announcement was made on June 17 at the Cannes […]
Commentary
Location-Based Marketing Association: Location Intelligence for Food Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s partnering with MagnusCards on accessible shopping, Duolingo opening a Taqueria where you can practice your Spanish, Transverse releasing a location intelligence service for food tech companies, and Engine Creative using AI with DOOH to help find missing people.
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Latest Posts
4 Ways DOOH Will Break Open the Metaverse Ad Market in 2023
The writing is on the wall. From the Trade Desk’s push into in-game advertising to IAB’s decision to update its in-game measurement guidelines, the foundation of what will eventually become the metaverse advertising market was laid in 2022. Now, as we look ahead into 2023, what comes next?
Grocers Grapple with Reaching Middle-Market Shoppers
Of all the categories of retail shoppers, one stands out as being particularly difficult to reach — the middle-market shopper. Neither price sensitive nor premium, middle-market shoppers are unpersuaded by the availability of cheaper or more sustainable options. To engage this elusive group, one-to-one marketing is the only reliable option.
Quotient Offers Advertisers Scale with Retail Ad Network
More players are entering the retail media space each month, making it increasingly difficult for brands to measure retail media campaigns across multiple networks in a holistic way. But executives at the digital promotions firm Quotient believe they’ve found a solution. Just this morning, Quotient launched its own retail ad network.
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