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Latest Posts

#SFS11 Company Profile: goby,

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Weekend warriors, meet goby. This search engine (www.goby.com, as well as Android and iPhone apps) returns “highly categorized and geo-tagged information” personalized based on the user’s desired activity, according to the company’s CEO and co-founder Mark Watkins…

Delivering Local Content to American Towns — All of Them

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For the folks behind AmericanTowns, tackling every corner in this country is work enough. AmericanTowns.com is a work in progress begun over a decade ago in answer to the question of whether an online tool could enable citizens, groups and merchants to build a better community together…

Street Fight Daily: 10.05.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Apple is launching a new location-sharing feature called Find My Friends, that will allow users to easily share their location with other users. The details are still coming in but users will be able to share their location with friends and find out where their friends and family are in real-time. (GigaOm)…

If enough people buy into Groupon’s IPO, it seems, they all may get a discount, writes Tom Johansmeyer. Of course, this isn’t the goal of the daily deal site, but it could be an unintended consequence. (Business Insider)…

At Chicago Summit, Local ‘Indies’ Get Down to Business

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Last week’s Block by Block Community News Summit 2011 was a combination mirror and crystal ball where independent local publishers saw both what they have accomplished and what they need to do to ensure that what they created with their credit cards, sweat and tears would be around years from now…

Philly.com Launches Hyperlocal Site for Main Line

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Philly.com, the digital face for the Philadelphia Inquirer and the Daily News, launched a small hyperlocal site yesterday. The site, Neighbors, will begin by providing news coverage exclusively for Philadelphia’s Main Line — the city’s oldest, and arguably most advertising-friendly, suburb…

Street Fight Daily: 10.04.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

In the top 30 US markets, no company that reports purchase counts outperformed Groupon in August. In fact, in only 5 markets is the second largest competitor even generating 50% of the gross revenue Groupon generates. (Yipit Blog)…

It was only about six months ago that investor excitement for a Groupon IPO was so high that its expected valuation was $25 billion. Now, institutional investors are wary. A fund manager suggests that Groupon might have to reduce its IPO valuation to between $3 billion and $5 billion in order to get it out the door. (TechCrunch)…

Chicago Indie Ad Network Goes for the Big Bucks

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Fifteen of Chicago’s most successful local independent publishers have launched a citywide advertising network, aimed at targeting the city’s most influential citizens. The Chicago Independent Advertising Network will distribute ads to leading windy city indies like the Chicago News Cooperative, Center Square Journal, and Windy Citizen…

Groupon Rewards Is a Positive Step, but Challenges Remain

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Launching Groupon Rewards is an acknowledgement of the importance of merchants offering rewards programs. As deal networks look to move beyond deep discounting, expect competitors and new entrants to keep innovating in loyalty…

Hyperlocal Publishers Form a Trade Group

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A group of 22 local online news organizations have announced that they are forming a trade association. The parameters and potential activity of the association remain largely undefined, but the group includes some of the better-known names in indie hyperlocal publishing, including The Batavian’s Howard Owens, Baristanet’s Debra Gallant, and Oakland Local’s Susan Mernit…

Street Fight Daily: 10.03.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Loopt has been allowed its first patent, and it could be a big one. In layman’s terms, the patent describes using your location to display relevant ads and offers on top of a map, as an interstitial, or as a text ad — another claim also discusses displaying where your friends are on the same map. (TechCrunch)…

A basic contradiction at the heart of the daily deals industry on the Internet has become apparent. Consumers have been told: You will never pay full price again. The merchants were hearing: You are going to get new customers who will stick around and pay full price. Disappointment was inevitable. (New York Times)…