News and Analysis
Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space
One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.
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Opening Up the ‘Walled Garden’: Content APIs and the Location Layer
For small-radius media, in which location plays a far greater role than niche or national media, walling off content will substantially impede industry growth. Ignoring LBS as a viable distribution channel is tantamount to leaving the industry’s most valuable asset grossly under-leveraged.
Hyperpublic: Structuring Place Data, Redefining Hyperlocal’s Scope
What might we see spring forth from the ether when local data is properly structured? It’s easy to imagine various applications of search — i.e. “Show me all wine bars that serve croquettes.” Similarly, one can imagine that this type of data would be immensely valuable to advertisers who want to target, for example, everybody who drinks beer and is in walking distance of an establishment…
Off-Campus Events Go Hyperlocal With Student Guide Lokalite
Location-centric events site Lokalite aims to give college students an off-campus guide to local events, bringing a new set of loyal customers to small businesses. Street Fight caught up with CEO Will Powers recently to discuss how his company facilitates those relationships, and why campuses are a particularly ripe market for hyperlocal…
Street Fight Daily: 12.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google+ To Take On Foursquare With Upcoming ‘Check-in Offers’ Feature (TechCrunch)…
Only 5% of Adults Use Location-Based Checkin Apps (Mashable)…
Mobile Dining Apps LocalEats & BiteHunter Announce Partnership (TechCrunch)…
Tap, Tap: Is the NFC Tipping Point Finally Here?
This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…
Street Fight Daily: 12.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Hits 15 Million Users (BetaBeat)…
Gowalla Versus Foursquare: Why Pretty Doesn’t Always Win (TechCrunch)…
Newsday to Hire 25 in Hyperlocal Digital Expansion (Poynter)…
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