News and Analysis
The C in C-Stores Also Means Consolidation
C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]
Do Consumers Still Care About Amazon Prime Day?
The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]
Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands
Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]
Commentary
Cart Abandonment: How to Beat Online Shopping’s Hidden Enemy
While it’s unrealistic to expect that your cart abandonment rate will ever be zero, there are still many factors that are in your control — which means you can improve it. So, I’ve put together a list of tips you can implement to get more of your customers to follow through with their purchases, as well as to avoid some of the most common mistakes.
Location-Based Marketing Association: Walmart Partners with Roku on Shoppable TV Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers the Waymap app helping the visually impaired navigate public transit in D.C., Kiwibot rolling out a fleet of advertising robots in Peru, and Walmart partnering with Roku to stream shoppable TV ads. Plus, there’s a auest Interview with Nick Patrick, co-founder and CEO of Radar.
Latest Posts
Lessons from the 2022 Holiday Shopping Season
As 2023 gets into full gear, we should look at the key trends and factors persisting and fueling growth into the next holiday season peak, which will arrive before we know it. Retailers and brands planning for upcoming quarters should remember these lessons from the 2022 holiday e-commerce shopping season:
What Amazon’s Move into Clean Room Services Means for the Space
Amazon recently announced it would sell clean rooms as a service, giving the privacy-safe data collaboration space a major new competitor. Street Fight checked in with Bob Walczak, CEO of MadTech Advisors, to get his take on what Amazon’s move means for the clean room space and the marketers and publishers who depend on it.
5 Martech Trends That Will Define 2023
As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation