News and Analysis
Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Gets Slap on the Wrist from 2 European Privacy Regulators… Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks… Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit with Alphabet…
The Current State of Google Maps — Fake News, Fake Reviews
“It’s incredible to me that given all of Google’s focus on new local products that they are still getting some of the basics wrong,” Mike Blumenthal tells David Mihm. “People who rely on Google more and more to find local businesses need to know that the fundamental metric of the business quality, reviews, is fair and well policed.”
Friends Don’t Let Friends Dial Drunk — There’s a ‘Mode’ for That
Drunk Mode is an app that helps users navigate their inebriation — and avoid making embarrassing calls at 2 am. (I’m looking at you every 22-year-old.) CEO Josh Anton, who will be speaking at Street Fight Summit, developed his suite of location-based apps after getting one of those late-night phone calls from a friend.
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Street Fight Daily: 02.23.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp: From Scrappy Startup to $100 Million IPO (Mashable)…
In Digital Shift, Ad Dollars ‘Evaporate’ (ScreenWerk)…
Loyalty Apps Get Real Results: Five to Watch (PC World)…
California Requires App Makers to Post Privacy Policies
The California Attorney General’s office has struck a deal with Apple, Google, Hewlett-Packard, Microsoft and Research in Motion in which the companies will require mobile app developers to post privacy policies. This means that many hyperlocal apps that use location data may be required to provide privacy information.
Lessons for Local Merchants in Hyperlocal Marketing White Paper
In “The Local Merchant” white paper, we talked to dozens of business owners to find out how they are using new hyperlocal channels such as daily deals, location-based services and hyperlocal sites to bring in new business at little or no cost — and turn them into lasting customers. The most successful strategies take these opportunities at more than face value, customizing them to suit their own business needs.
When Tools Become Channels: Rethinking Local Promotion Distribution
Promotional commerce between small businesses and local consumers is undergoing a massive reconstruction. In the process, media channels are being forced to proactively adapt or wither into irrelevance. Media channels no longer enjoy the spoils of having critical mass in consumer reach and limited competition…
What Non-Profit News Orgs Can Learn From Yelp
From the get-go, Yelp was 100% citizen journalism, for better or for worse. There were editors, sure, but professional journalists were not tasked with generating content. The crowd was left to self-organize and submit copy. Imagine, if you can for a minute, a Chicago News Cooperative founded completely on the citizen journalism ethos. No professional reporters. Only editors and guides. The trajectory could be quite interesting…
Street Fight Daily: 02.22.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Don’t Shoot The Messenger Over User Content, Courts Confirm (PaidContent)…
Highlight: A Socially Acceptable Way to Stalk People Around You (Business Insider)…
Jumptap, PlaceIQ Team to Boost M-Commerce (Mediapost)…
SinglePlatform Expands With YP.com Partnership
When you go to YP.com now, you can find not just listing information, but also information about what the business is selling and for how much. This effectively moves YP.com up in the purchasing decision funnel, shortening the user’s path to a purchasing decision and making it more likely that they’ll finalize that decision onsite…
What Groupon Gets in Hyperpublic: Targeting, Merchant Data
Not only will Hyperpublic help Groupon more accurately target deals to the right people at the right time — the company can also help provide value to the deal behemoth’s merchant partners, providing information about who is buying what at their store when. Groupon will now presumably be able to provide data to tout a deal’s effectiveness, and to point out ways to improve future offers…
7 Customer Loyalty Options for Merchants and Brands
These hyperlocal solutions provide all the benefits of traditional loyalty programs, without requiring local merchants to handle the management and configuration of complicated systems. Rather than relying on punch cards and key-fobs, most of these programs almost universally rely on a device that 44% of Americans have already — the smartphone. Here are seven examples of platforms that can help businesses improve customer retention and promote loyalty.
Street Fight Daily: 02.21.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Google Launches a Leaderboard for Check-Ins, But Foursquare Has Been Here Before (BetaBeat)…
A Customer Loyalty Program (From Some of the Folks Who Brought You Groupon) (New York Times)…
Supporting Profitable News (BuzzMachine)…
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