News and Analysis
Street Fight Daily: Verizon Offers Rewards for User Data, LinkedIn Sharpens AdTech Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Wants to Build an Advertising Juggernaut. It Needs Consumer Data First… LinkedIn Bolsters AdTech Game, Launches Audience Network… WhatsApp Tools and Features for Businesses Are Coming…
6 Mobile Customer Service Platforms for Retailers
Tech vendors are stepping in with mobile solutions designed to expand the ways store associates interact with customers. These solutions allow employees to do everything from checking inventory and processing transactions on smartphones to accessing real-time information about current promotions and customer purchase histories.
Latest Posts
Antengo CEO: Why Local Classifieds Need to Go Mobile
Antengo is a local marketplace app that allows users and businesses in a city to post classifieds and engage in local, mobile-driven commerce. The app, which is trying to increase and simplify commerce on a local level, just re-designed their app, hoping to expand mobile on-the-go behavior to tablets. Street Fight talked to Founder and CEO Marcus Wandell about how Antengo is changing local commerce, the role of the tablet for location-based apps, and more.
DataSphere Adds Belo to Its Community News Clients
Hyperlocal middleman DataSphere has added Belo Corp. and 14 of its TV stations in top markets to its client list of broadcast chains who have gone digital at the community level. The Belo markets that DataSphere will serve with tech and sales services include Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix…
Street Fight Daily: Waze Helps FEMA, Springer Continues Classifieds Push
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… How Waze’s Crowd-Sourced Data Helped FEMA Deliver the Gas After Sandy (GigaOm)… Buying Another Classified Site, Springer Sees Digital Filling Print Gap (Paid Content)… Tree Maps and Dwindling Cigarettes: One Hyperlocal Site’s Approach to Sandy (The New York Observer)…
How One Hyperlocal Editor and His Site Chased, and Were Chased by, Sandy
When a gigantic “frankenstorm” knocks out the power for your reporters and many other contributors, how can a hyperlocal site keep its coverage online and help its community? Here’s how The Alternative Press, the 19-site, 34-community network in suburban New Jersey, did it last week under the direction of founding editor and publisher Mike Shapiro.
Memo to Google: Solve the Local Data Problem With Local Data
I think we can now state definitively that the big upsurge in claimed listings that might have occurred as a result of Google’s choice to embed local listings within its social network, a little over five months ago, will not happen on its own. Rather than achieving Facebook levels of adoption, Google+ Local is still an arena where participation depends heavily on early adopters as well as the assistance of local SEO consultants and companies like mine…
Local Corp. Survey: SMBs ‘Cautiously Optimistic’
A new survey released by Local Corporation has found that 92% of small business owners are influenced by the national economy. In recent months, 46% have considered raising prices, while 40% have considered cutting back on marketing. Local Corporation CEO Heath Clarke says the uncertain economic climate has focused SMBs on getting the most ROI for their marketing dollars.
Managing Through Crisis: Yext, Patch & GramercyOne in Superstorm Sandy
We asked three hyperlocal companies based in New York City, Patch, GramercyOne and Yext, to share the details on how they dealt with Superstorm Sandy. Their experiences shared the same urgency around helping their employees find shelter and safety. But they way they kept the day-to-day work going differed, largely reflecting the differences in their businesses: while Yext set up temporary headquarters in Times Square; Patch told everyone to stay home and kept operations humming with a remote workforce; meanwhile, GramercyOne leaned on tools that didn’t require location or physical presence.
Inside Patch During Superstorm Sandy
In the wake of Superstorm Sandy, a big news event for hyperlocal publishers, we asked Patch’s chief content officer Rachel Feddersen to give us the scoop on how the AOL unit managed its own business during the storm: “When my colleagues and I weren’t able to commute to the city during the storm and in the days following, we just joined our field work force.”
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation