News and Analysis
Location Analytics Tracks Human Movement Before Hurricane Irma
In the wake of an unusually active Atlantic hurricane season, Placed looked at offline consumer behaviors in the days leading up to Hurricane Irma, which slammed into Florida in September. The results paint a picture of predictability around unpredictable situations.
Street Fight Daily: Microsoft Releases Tool for SMBs, Google’s Local Services Feature Rebrands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft 365 for SMBs Is Now Available… Google’s Contractor Marketplace Expands, Rebrands to ‘Local Services’ in Search… Loyalty Economics: More than the Value Customers Bring to Brands…
How to Visualize Cause and Effect in Local Brand Marketing
Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command.
Latest Posts
PayPal Media Network’s Doyle on eBay’s Local Push and ‘Closing the Loop’
Walt Doyle, who was CEO of Where at its acquisition, now serves as general manager of PayPal Media Network. Street Fight caught up with Doyle recently to talk about “closing the loop,” building a local marketplace, and rethinking advertising’s role in the hyperlocal space.
Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery
In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S. consumers, 14.8% said they’re very likely to pay extra for same-day retail delivery, and 14.8% said they’re somewhat likely…
6 Tools Local Publishers Can Use to Build Business Directories
Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as important, they provide instant value to readers interested in learning more about the merchants in their hometowns…
Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Neighborhood Watch: Why Do Community News Sites, Once Hailed as the Future of Journalism, so Often Flop? (AdWeek)… EveryBlock Launches Native Ads (Everyblock Blog)… Far Fewer People Are Using Facebook Offers Than Facebook’s News Feed Says (Business Insider)…
Location + Mobile + Ads: Verve CEO Says People Are Set to Get It
“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says Verve Mobile’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”
Using Geotargeting to Follow the Consumer from Desktop to Aisle
The choice of a location-based solution should depend on what message marketers want to convey to whom and when, along with how much consumer contact and engagement they want. As consumers continue to demand the ability to shop on their own terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive…
Street Fight Daily: Ford Adds Glympse, TribLocal Head Exits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Ford Adds Support For Glympse, Lets Friends Know When You’ll Arrive (Mashable)… Chicago Tribune Exec Leaving Company (Chicago Tribune)… Their Apps Track You. Will Congress Track Them? (The New York Times)…
The Localization of the Enterprise
Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise…
Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…
As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….
PODCAST: This Week in Location-Based Marketing — LBS in 2013
In this week’s episode, hosts Rob Woodbridge and Asif Khan look back at the most impactful stories on 2012, make six predictions for 2013, and pick a few companies to watch in the coming year…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem