News and Analysis
Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…
Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…
How Facebook Turns ‘Likes’ Into Dollars Right Down to the Local Level
Local news publishers typically know many of their community restaurateurs on a first-name basis, and are regular diners at the establishments. But they can’t offer the precise targeting capability of Facebook, whose services are, in most cases, fully automated — greatly lowering their cost.
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What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?
Self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition to the point where serious profit can be made. But self-serve is easier proposed than done. We asked a few different leaders in the local marketing space what they think will be the key to establishing a self-serve model that works…
Street Fight Daily: FoodPanda Raises $20M, TripAdvisor Schemes for More Reviews
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Rocket Internet-Backed FoodPanda Raises $20M+ As It Prepares For The Next Course In Its Food Delivery Ambitions (TechCrunch)… TripAdvisor’s plan to get another 100 million reviews: Have hotels do the work (Skift)… Local Ad Network Sees Shift To Tighter Mobile Targeting (MediaPost)…
7 Ways to Increase Engagement With Mobile Ads
Marketers of all sizes are flocking to mobile ads in an effort to reach consumers on their home turf, sending targeted messages to smartphone users inside certain establishments (like coffee shops or bookstores) or within the confines of geotargeted perimeters. Here are seven ways that brands of all sizes can increase engagement with mobile ads…
Local Search Is Becoming a Mobile Experience With a Social Layer
One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it ahead of Mapquest, Bing, and Apple Maps. Yelp isn’t even in the top five. Are people really using Facebook for local search? This may seem counter-intuitive to some, but consider that Facebook is by far the most popular mobile app in the world…
LBMA PODCAST: Visualizing Your Check-ins & Twist’s Edward Marks
In this week’s episode, hosts Rob Woodbridge and Asif Khan looks at Swipp, Punch.in and Fiz. Meanwhile, Visa works with Fandango for location-based offers, and independent fuel retailers band together to create their own payment and loyalty initiative. Resource of the week is the history of location-based games in one infographic, and an interview with special guest Edward Marks of Twist…
Street Fight Daily: Facebook Adds Yext Data, DexOne Emerges from Bankruptcy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook to Add Yext’s Business Data as It Touts Search Feature (Bloomberg Businessweek)… Dex, SuperMedia Close Merger and Emerge from Chapter 11 As Dex Media (Screenwerk)… Google Calls Reports that Google Now for iOS Srains Batteries “Incorrect” (TheNextWeb)…
Group Commerce to Merge With Nimble Commerce
Three months after laying off a quarter of its staff, Group Commerce has agreed to merge with its primary competitor, Nimble Commerce, in an all-stock deal, continuing the consolidation among white-label deal companies. Under the terms of the deal, Nimble Commerce CEO Prashant Nedungadi will lead the new firm, which will retain the Nimble Commerce name…
In Counting Actual People, Hyperlocals’ Smaller Traffic Numbers Can Be Big
With local merchants looking at more and more digital marketing options in their search for customers, community news sites have to be aggressive in selling themselves to potential advertisers (and raising revenue that will pay for editorial and other improvements). How can they make the most of their traffic numbers, which are much lower than those at most commerce-based sites?
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