News and Analysis
Sneak Preview: A Chat With Steph Hadas About the New PR
Steph Hadas is a Vice President at 5WPR, one of the largest independently owned public relations firms in the U.S., and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. The firm was founded in 2003 and has an incredible roster of clients — from major […]
Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs
LG Ad Solutions has announced the launch of Innovation Labs, a new division focused on advancing technologies in Connected TV (CTV) advertising and content personalization. Led by Chief Technology Officer Dave Rudnick, Innovation Labs will develop breakthrough innovations that deliver hyper-customized viewing experiences, connecting advertisers, content publishers, and audiences. A New Frontier in CTV Advertising […]
The MULO Dozen: August Brands in Review
Who says summer is slow? Not brands. So much is happening this August in the MULO (multi-location) brand and agency ecosystem that stopping at 12 was tough! Have news to share? Please reach out and we may include your MULO brand, agency, or tech company in our round-up or a feature article! Like pizza toppings […]
Commentary
Niantic Accelerates the Real-World Metaverse
One of the companies at the center of the shift to the metaverse is Niantic. Mostly associated with its breakout hit, Pokémon Go, it has evolved its business to be more of a developer platform for geo-local AR experiences. Known as Lightship, the platform is expressly built to enable the real-world metaverse.
The Customer Journey Isn’t Linear Anymore: How Marketers Can Adapt
Brands that previously were able to define a customer journey and maybe even map it out in a linear fashion face a new reality. They no longer possess the means to dictate how a consumer interacts with them. Here are three tips on how marketers can adapt their strategies for the new customer journey.
Latest Posts
The Taco War Rages On
Publicity stunt or legal battle? Or, perhaps, a little of both. In case you’ve been too busy over the past week to track the battle antics. Here’s a brief summary. Taco John’s trademarked the term “Taco Tuesday” back in 1989. Taco Bell is now taking legal action to invalidate the trademark so all taco-selling brands […]
Billionaire Steve Kuhn Finds New Use for Empty Retail Spaces
What’s that new use? You guessed it…pickleball! But financier and Major League Pickleball founder Steve Kuhn called his new multi-location brand Picklemall. Taking full advantage of large empty spaces in shopping malls, the company will launch its first indoor pickleball concept in Arizona Mills in Tempe in July 2023. It expects to open 50 locations […]
Amperity Getting Ahead of Cookieless Targeting
Google’s plan to eradicate the third-party cookie is still on track for 2024, but it is starting slowly, turning off just 1% of these tracking pieces of code in Chrome in Q1. Other companies are already taking similar steps to wean their measurement systems to prepare for cookieless targeting, and Amperity is no exception. The […]
5 Brands Using QR Codes to Drive Traffic to Online Platforms
The predictions were correct. QR codes are back — in a big way. After debuting in the 1990s, then losing relevance in the early 2000s, QR codes came roaring back to life in 2020. Now, three years after QR codes re-entered the mainstream during the Covid-19 pandemic, some of the biggest brands in the world […]
Seedtag Launches Next-Gen AI Solution
Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]
The Power of DOOH in an Omnichannel Media Strategy
To the layperson, out-of-home advertising means nothing but billboards that litter the landscape and ads on taxi tops or elsewhere that their eyes randomly scan. Even some sectors of the marketing industry do not give much thought to DOOH advertising or digital-out-of-home advertising. But these media channels are much more strategic and powerful than many […]
Why One Version of the Truth Is Vital to a Retailer’s Success
When walking into a Walmart, customers know exactly what to expect, as the brand provides a consistent experience from merchandise to employee interactions, no matter the location. With over 10,500 stores, Walmart employs 2.1 million associates. From a managerial standpoint, that number can seem daunting. Providing a consistent experience across all store locations can be […]
A Dozen Predictions for Multi-Location Brands
Over the past few years, we’ve seen cosmic shifts in consumer shopping and dining behaviors. Our lives have been forever changed by the pandemic and the proliferation of a wide range of technologies (not to mention supply chain challenges). Our focus on multi-location brands qualifies us as futurists, so here are some of our observations […]
Blueshift CEO: Every Marketer’s Job Has Become Complex
What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer […]
Brand Marketers Strike a Balance Between Personalization, Privacy
Individualized marketing is a powerful tool for brands looking to engage with customers on a deeper level, but with one wrong step, personalization can quickly become creepy. Although 62% of consumers today say they expect personalization from their favorite brands, just 40% say they actually trust brands to use their data responsibly and keep it […]
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