News and Analysis
Two Big Facebook Moves in the First Two Weeks of 2018
“It will be interesting to watch how much SMBs’ costs go up with Facebook to achieve the same level of engagement that they have been enjoying,” Mike Blumenthal tells David Mihm in their biweekly column. “As Google expands their many local offerings, this might just play into their hands by forcing businesses back to Google My Business.”
How MoviePass Is Using Subscriber Data for Retail Partner Integrations
Having now reached 1.5 million paying subscribers, with 500,000 of those coming in just the last 30 days, MoviePass is keeping a sharp focus on the data it’s able to collect from moviegoers. The company expects that data to become an important asset to retail partners and the movie industry at large in the coming months and years.
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Street Fight Daily: Google Revamps Zagat, Groupon Loses Mobile Chief
A roundup of today’s big stories in hyperlocal content, commerce, and technology… 
Google Unveils Revamped Zagat Website, Apps (TheNextWeb)… Groupon Loses Mobile Head David Katz (TechCrunch)… New Facebook for Business Hub Launches With Tips, Tools, Case Studies (SearchEngineWatch)…
Powering the Payment Stream
For years, local search has fed consumers to a technological black hole. The systems on which local businesses rely to manage day-to-day operations have remained offline, relegated to legacy tools or silo-ed in digital products not built for the web. But that’s changing. Thanks to a number of new companies that are reimagining the way consumers shop and reprovisioning the systems that business owners use to monitor and transact the exchange of goods locally, that “source code” is coming online, filling a critical gap in the local commerce stack…
Is Foursquare’s SMB Monetization Here for Real?
The company may discover that SMBs paradoxically prefer the simplicity of flat pricing over relatively complex (albeit more efficient) performance-based ads. The latter requires some degree of ongoing maintenance which challenges non-tech-savvy or time-starved (read: majority) SMBs. This is one reason for famously high churn for SMB self-serve advertising…
Street Fight Daily: Top Patch Exec Resigns, Mobile Payments At Starbucks Increase
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Top Executive At AOL’s Local News Business, Patch, Resigns (BuzzFeed)… Mobile Payment At U.S. Starbucks Locations Crosses 10% (TechCrunch)… I’m Still Waiting for My Phone to Become My Wallet (New York Times)…
5 Keys To Making Local Listings Count
Local listing sites have mushroomed in recent years, sending local businesses scurrying to get their digital houses in order. In a Street Fight webinar Thursday sponsored by YP, David Mihm of Moz, and YP’s Deepak Thakral discussed the growing impact of listings in local search, and outlined a handful of first steps that local businesses can take to improve their presence online…
New Tool From Drawbridge Helps Marketers Bridge the Gap Between Desktop and Mobile
Seven months after bringing its flagship cross-device and audience retargeting products to market, Drawbirdge has launched a new mobile retargeting product that enables marketers to target existing users based on a previous activity – say, an app download – as they move across apps, mobile web, and desktop browsers.
Broadstreet’s Mission: Liberate Sites for What Matters Most
Serving ads can be a big pain for the entrepreneurial publisher of a small community site. Broadstreet Ads’ mission is to make the pain go away. Then, says Broadstreet co-founder Kenny Katzgrau, the publisher can focus on important things like revenue generation, improving editorial content, and enhancing audience engagement.
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands