News and Analysis
Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….
Commentary
Report Identifies Elements of Hyperlocal Success in the U.K.
It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…
Tribune Hands Off TribLocal to Data-Rich Journatic
Old-media Tribune Company’s decision to invest in new-media startup Journatic, and let the fast growing content production company take over operations – but not ownership – of its TribLocal hyperlocal network, isn’t just about cost-cutting. Journatic has the resources and — just as important — the vision to use data to drive editorial content, all the way down to the neighborhood level…
Latest Posts
Nomi Adds In-store Messaging to Offline Measurement
The New York-based startup is moving deeper into the proximity marketing business by adding in-store messaging capabilities to its existing measurement and analytics products. The proximity marketing product, Nomi Mobile, uses a Bluetooth LE beacon to enable retailers to send notifications, rewards, and other messaging to customers on their existing mobile applications as they walk through the store…
How Local Publishers Can Score With Sponsorships: One Yard at a Time
I spoke recently to the indefatigable Teresa Wippel, founder and publisher of the indie My Edmonds News north of Seattle, about her search for new revenue stream. In 2011, two years after she began her site, she turned to a sponsorship model for streamed high school football coverage to supplement her modest display revenue. The result has been a significant source of new revenue from seven local sponsors…
Street Fight Daily: Groupon’s Next Big Thing, Yelp Ad Growth Lifts Stock
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Groupon’s Next Big Thing? Helping Mom-and-Pop Shops Unload Extra Inventory. (Recode)… Yelp Reaches High as JPMorgan Says Ad Growth Will Lift Stock (Bloomberg)… Will (Local) Q&A App Jelly Succeed Where Others Have Failed? (Screenwerk)…
Esri’s Amber Case: Why ‘Less Is More’ With Local Data
As far as technologists are concerned, few in the industry are more familiar with the nuts and bolts of how location data is made than Amber Case. A self-proclaimed “cyborg anthropologist,” she sold her startup Geoloqi, which built positioning algorithms for developers, to Esri last year, and today, she heads up the 45-year-old mapping firm’s R&D center. Street Fight recently caught up with Case to discuss what we might expect from location data in the years to come…
Hyperlocal M&A in 2014 — Here’s What the Big Acquirers Are Looking For
YP’s acquisition of Sense Networks earlier this week comes as M&A activity in the local technology continues to increase, with the market seeing the number of large, double digit deals increase in 2013. Here’s a quick look at several major players who may currently be in the hunt for locally focused acquisitions and what they might be looking for.
Street Fight Daily: Uber’s Surge Pricing Stays, AOL CEO Speaks About Patch
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Uber CEO: Surge Pricing Is Here to Stay (Wall Street Journal)… AOL CEO Upbeat on Adap.tv Business, Patch Partnership (USA Today)… Yelp seeks Washington clout after rapid rise in Silicon Valley (The Hill)…
Is Newspapers’ Falling Knife Finally Starting to Rise?
Wall Street thinks the long-term decline of newspaper revenues may be near bottom as print losses are close to being outweighed by consumer and digital revenue increases. With Warren Buffet and Jeff Bezos buying into the industry as a long-term play, the broader financial markets are following suit. The newspaper industry is getting some of its most positive signs in years…
5 Revenue Diversification Strategies for Hyperlocal Publications
Revenue diversification is a hot topic within the hyperlocal community, as publishers seek out new ways to generate income without sacrificing the quality of the products they provide. Some publishers are gaining audience share by partnering with other local media, some are focusing on mobile ad strategies, and others are competing for grants as non-profit organizations. What they all have in common is an interest in finding new ways to expand beyond traditional banner ads…
Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… YP, a Mobile Search Firm, Buys Sense Networks (New York Times)… Walgreens Taps TaskRabbit to Deliver Cold Medicine to Shut-Ins (Mashable)… Facebook WiFi Comes to Some Netgear Routers, Allowing Small Businesses to Offer Free WiFi access (The Next Web)…
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