News and Analysis
Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….
Commentary
When Big Brands Go Local, They Need to Think Social
Social networks have become increasingly relevant in the local search space for consumers. Social’s impact on local search is far from limited to searches performed on local networks, though. It’s also impacting traditional search results, rankings and relevance. Here are three local-social tactics that need to be included in every national brand’s digital strategy…
Report Identifies Elements of Hyperlocal Success in the U.K.
It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…
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LBMA Podcast: Vodka-Powered Smoke Signals
On the show: Strongbow embeds RFID chips in bottle caps; Moto X gives print a dose of interactivity; Tata taps your smartphone for usage-based insurance. The app of the week is Openbay; the resource of the week deciphers why customer service is more important than advertising. Special guest is David Rush, founder of Earshot.
Street Fight Daily: How Ford Uses Location Data, Radius Raises $13 M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… How Chrysler, Ford, GM, Others Use Auto Location Data (AdAge)… Palantir Co-Founder Chases New Data Source: Small Businesses (Wall Street Journal)… In an Economics Experiment, Uber Cuts Prices in 16 Cities (Businessweek)…
With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream
The clamor that erupted last year after the Wall Street Journal and other mainstream outlets reported that some big retailers passively tracked users in their stores has waned in recent months, opening the door for an emergent offline analytics sector to become a mainstay retail industry. Euclid, the company that quickly became the poster-child for in-store tracking during the debate, is making its core tracking technology free this morning in an attempt to lure in the millions of smaller, more apprehensive retailers across the country…
Nomi Adds In-store Messaging to Offline Measurement
The New York-based startup is moving deeper into the proximity marketing business by adding in-store messaging capabilities to its existing measurement and analytics products. The proximity marketing product, Nomi Mobile, uses a Bluetooth LE beacon to enable retailers to send notifications, rewards, and other messaging to customers on their existing mobile applications as they walk through the store…
How Local Publishers Can Score With Sponsorships: One Yard at a Time
I spoke recently to the indefatigable Teresa Wippel, founder and publisher of the indie My Edmonds News north of Seattle, about her search for new revenue stream. In 2011, two years after she began her site, she turned to a sponsorship model for streamed high school football coverage to supplement her modest display revenue. The result has been a significant source of new revenue from seven local sponsors…
Street Fight Daily: Groupon’s Next Big Thing, Yelp Ad Growth Lifts Stock
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Groupon’s Next Big Thing? Helping Mom-and-Pop Shops Unload Extra Inventory. (Recode)… Yelp Reaches High as JPMorgan Says Ad Growth Will Lift Stock (Bloomberg)… Will (Local) Q&A App Jelly Succeed Where Others Have Failed? (Screenwerk)…
Esri’s Amber Case: Why ‘Less Is More’ With Local Data
As far as technologists are concerned, few in the industry are more familiar with the nuts and bolts of how location data is made than Amber Case. A self-proclaimed “cyborg anthropologist,” she sold her startup Geoloqi, which built positioning algorithms for developers, to Esri last year, and today, she heads up the 45-year-old mapping firm’s R&D center. Street Fight recently caught up with Case to discuss what we might expect from location data in the years to come…
Hyperlocal M&A in 2014 — Here’s What the Big Acquirers Are Looking For
YP’s acquisition of Sense Networks earlier this week comes as M&A activity in the local technology continues to increase, with the market seeing the number of large, double digit deals increase in 2013. Here’s a quick look at several major players who may currently be in the hunt for locally focused acquisitions and what they might be looking for.
Street Fight Daily: Uber’s Surge Pricing Stays, AOL CEO Speaks About Patch
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Uber CEO: Surge Pricing Is Here to Stay (Wall Street Journal)… AOL CEO Upbeat on Adap.tv Business, Patch Partnership (USA Today)… Yelp seeks Washington clout after rapid rise in Silicon Valley (The Hill)…
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