Street Fight Daily: Foursquare’s Redesigned App, HomeJoy Raises $38M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foursquare 7.0 Brings Passive Location Technology To All (GigaOm)… Homejoy Raises $38M As It Looks To Expand Beyond Home Cleaning (TechCrunch)… EBay, PayPal Pinpoint Stores For Mobile Shopping (USA Today)…
New Hires and Openings at Neuhoff Media, Google, Stephens Media, Foursquare and Clinkle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Red Wing Publishing, Ballantine Communications, VendaAsta, Leaf, and Yelp.
Foursquare Introduces Ads For Small Businesses
This morning the company rolled out its flagship small business advertising product, capping a two-year effort to solve the company’s toughest challenge yet: making money. With the new product, which the company has been piloting in New York since May, local businesses will be able to buy ads that surface in the search results pages or home screen of its popular mobile app…
Street Fight Daily: Foursquare’s Real-Time Recs, First Data (Re)Launches POS
A roundup of today’s big stories in hyperlocal content, commerce, and technology… With Real-Time Recommendations, Foursquare Checks Into Google And Apple’s Turf (ReadWrite)… First Data Quietly Buys Payments Startup Clover; Launches Point Of Sale Platform For Merchants (TechCrunch)… Google Now Cards Invade The New Google Maps (SearchEngineLand)…
LBMA Podcast: Ubimo and Belly Funded, Foursquare’s Pro-active Recs
On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks at the biggest threat to your mobile strategy, and our special guest is journalist and author Nora Young…
Street Fight Daily: Microsoft Eyes Foursquare Investment, Nokia Unveils Connected Car
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Microsoft Vying With American Express for Stake in Foursquare (Bloomberg)… Nokia Unveils Its Connected Car Platform: Here Auto (GigaOm)… Apple Sued Over ‘Find my iPhone’ In New Patent Campaign Against Location Apps (PaidContent)…
Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card (TechCrunch)…. Why Yahoo and Apple Want Foursquare’s Data (Fast Company)…
Without Seamless, Fewer Customers and Higher Margins (Bloomberg Businessweek)
LBMA Podcast: Foursquare Sells Data, iInside’s Jon Rosen
In this week’s episode: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest.
Street Fight Daily: Behind Foursquare’s Founder, Thrillist Expands Local Coverage
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Will Foursquare CEO Dennis Crowley Finally Get It Right? (Fast Company)… Thrillist Expands, Becomes a Blend of Frommer’s and Foursquare (AdAge)… Seamless and the Online-Takeout Trend Makes Restaurants Queasy (BusinessWeek)…
Street Fight Daily: Google Invests In Reviews, Foursquare’s Co-Founder Opens Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Launches City Experts Program To Encourage Higher Quality Google+ Local Reviews (TechCrunch)… Foursquare Cofounder Naveen Selvaduri Opens Up About His Exit: “I Wanted To Stay” (Fast Company)… Investors May Yet Cry For Yelp (Wall Street Journal)…
Street Fight Daily: Google Tests Local News, Foursquare Sells Location Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Now and Google Glass Could Become Your Hyperlocal News Readers (Quartz)… Foursquare Selling Its Location Data Through Ad Targeting Firm Turn (AdAge)… OpenTable and the ‘Ecommercification’ of Local (Screenwerk)…
Is Foursquare’s SMB Monetization Here for Real?
The company may discover that SMBs paradoxically prefer the simplicity of flat pricing over relatively complex (albeit more efficient) performance-based ads. The latter requires some degree of ongoing maintenance which challenges non-tech-savvy or time-starved (read: majority) SMBs. This is one reason for famously high churn for SMB self-serve advertising…
Street Fight Daily: Uber Looks Beyond Taxis, Foursquare Launches Self-Serve Product
A roundup of today’s big stories in hyperlocal content, commerce, and technology… On-Demand Everything? Uber Might Steer In A New Direction (CNet)… Foursquare Launches Self-Serve Promoted Listings For Small Businesses (MarketingLand)… Shopkick Adds In-App Purchases To Help Retailers Fight Amazon: ‘We Are The Anti-Amazon Coalition’ (TechCrunch)…
Street Fight Daily: Retailers Track Shoppers In-Store, In Defense of Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Attention, Shoppers: Store Is Tracking Your Cell (New York Times)… A (Modest) Defense of Foursquare (Inc.)… We Want Privacy From The Government, But We’re An Open Book On Social Media (Guardian)…
Street Fight Daily: Patch Launches Native Ads, Foursquare Looks to International Growth
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Leela de Kretser Is Leaving DNAinfo (Observer)… AOL’s Patch Creates Fictional Publication for Disney Movie Planes (AdWeek)… Foursquare Tunes Into International Growth, Inks Live Music Check-In Deal With Deezer To Promote Paid Subs (TechCrunch)…
In Local Sales Effort, Foursquare Looks to Strike a Balance
Foursquare is trying to find a new path for local sales. The embattled check-in-turned-local-discovery startup has started to build out its local sales organization, focusing on a combination of technology and customer service rather than door knocking and hand-holding. This summer, the company began the challenging processes of developing a local sales effort that can reach mom-and-pop shops from New York to New Delhi…