Street Fight Daily: Foursquare’s Real-Time Recs, First Data (Re)Launches POS

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

FoursquareWith Real-Time Recommendations, Foursquare Checks Into Google And Apple’s Turf (ReadWrite)
When we last caught up with Foursquare CEO Dennis Crowley in the company’s San Francisco office in late August, he proudly showed off a map of the city—a secret map, he said, that only Foursquare could build, from the data his users feed it by announcing their location to their friends. On Wednesday afternoon, Foursquare rolled out a product built on that map—real-time recommendations for iPhone users of local businesses.

Study: Digital Ad Revenues Grow As Mobile Accelerates  (Street Fight)
Internet advertising revenues surged in the first half of 2013, reaching $20.1 billion on continued growth in the mobile sector, according to new study commissioned by the IAB, and conducted by PricewaterhouseCoopers. Mobile revenues, which include both smartphones and tablet media, more than doubled in Q1 and Q2, growing from $1.2 billion in 2012 to over $3 billion this year.

First Data Quietly Buys Payments Startup Clover; Launches Point Of Sale Platform For Merchants (TechCrunch)
Last year, payments processing giant First Data quietly acquired Andreessen Horowitz-backed mobile payments startup Clover to help the company expand into point of sale for small businesses. Today, First Data is debuting its point of sale platform to small and medium-sized businesses, Clover.

Survey of ‘Indie’ Hyperlocals Finds Mixed Bag When It Comes to Revenue (Street Fight)
Tom Grubisich: There are hundreds of independent community news sites in the U.S. — thousands if you count blogs — but only 131 of them meet the standards of “Michele’s List.” The list was assembled and is periodically updated by  Michele McLellan, who was the principal founder of Block by Block, a network that inspired (and goaded) “indie” community editors and publishers to focus, and stay focused, on achieving sustainability in the brave new world of digital journalism.

Google Now Cards Invade The New Google Maps (SearchEngineLand)
Google sure does love its new card-based information display, and now they’re part of the new Google Maps experience — one of several updates announced today. Google says it’s in the process of adding cards for personal travel — flight, hotel and restaurant reservations — right inside Google Maps. The cards will show up if you search for your destination (the airport, hotel or restaurant).

Groupon Updates BreadCrumb POS In Push To CRM (Street Fight)
Groupon has rolled out new features for its Breadcrumb point-of-sale (POS) app, adding Customer Relationship Management (CRM) capabilities to the product. The CRM features give merchants the opportunity to track customers by storing their contact information while analyzing purchase behaviors, helping Groupon connect its emergent POS tech to its marketing business.

One-Click Ordering For Passbook, Samsung Wallet Launches (Fast Company)
Facebook co-founder Eduardo Saverin has a new trick up his sleeve: Offering one-click digital payments for Passbook and Samsung Wallet. Saverin-backed startup Jumio, which originally “swiped” credit cards via webcam, is now offering verification algorithms, toolkits, and platforms for retailers that validate both credit cards and drivers licenses, regardless of platform.

Famous Footwear Integrates Mobile App With Digital Wallet, Rewards (Street Fight)
As shoppers grow more accustomed to using their smartphones to research products and search for coupons while shopping in-store, retailers are being forced to introduce their own branded mobile apps just to keep up. Famous Footwear is one of the latest retailers to jump onboard, with a mobile app that integrates with the company’s rewards program and provides shoppers with features meant to improve the in-store shopping experience.

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets (MarketingLand)
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets.

Jack in the Box Delivers On Mobile’s Promise Of Location-Based Relevancy (MobileMarketer)
As marketers move from dipping their toes in mobile to making it a more prominent part of the marketing mix, a new Jack in the Box campaign provides valuable insight into how to take the location-based ad to the next level. The new Jack in the Box mobile advertising campaign puts location front and center, delivering on the hype of providing the right offer at the right and place.

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