News and Analysis
Why is Waffle House So Successful? An FSR Conversation with Danny Klein
Danny Klein is the Editorial Director of FSR (full-service restaurant), a media company covering the food industry. A recent study on the top brands in the FSR world has implications for any MULO (multi-location) brand—restaurants, retailers, and service businesses. The study, created in partnership with Datassential, ranks the brands based on their number of units. The […]
AI in Advertising, According to Criteo
Romain Lerallut, VP of Engineering at Criteo, believes that AI will play a fundamental role in advertising for MULO (multi-location) brands. Enabling marketers to “speak” directly to consumers at all stages of the decision-making and purchase process, AI will not only result in more effective campaigns but also save companies advertising dollars and resources. What […]
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
Commentary
Brand Shoppability Comes to YouTube Shorts
We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.
Latest Posts
Survey: Walmart Ranked Most Promising Retail Media Network
It pays to be popular. As the retail media space continues to grow, and more retailers launch their own media networks, advertisers are being forced to make tough decisions about how they allocate their budgets. In addition to the heavy-hitters, like Amazon, Target, and Walmart, advertisers are looking at the hundreds, if not thousands, of […]
Sheeva.AI Turns Cars into Truly Mobile Devices
Watch out EZ-Pass, Sheeva.AI is coming for you. EZ-Pass is available in 17 states with approximately 35 million users. Sheeva.AI wants them all and more. Evgeny Klochikhin, CEO of Sheeva.AI, pointed out that the EZ-Pass transponders inside cars require state agencies or businesses to install hardware all along highways to enable a transaction at highway […]
Mastering Threads – 5 Brands with Winning Strategies for the Newest Social Platform
Less than one week after its public debut, Threads has already become the fastest-growing mobile app in history. More than 100 million users signed up for Meta’s new social platform in just the first five days — and now brand marketers are ready to get in on the action. While Threads looks nearly identical to […]
“Podcast Studio Near Me”: A Chat With Brian Howie Who is Bringing New Media to the MULO World
Multi-location (MULO) marketing services storefronts are nothing new. Brands offer printing and swag to small businesses and conference-goers, delivering flyers, brochures, posters, signage, and even tee shirts to consumers and companies. Companies like AlphaGraphics, Minuteman, Signarama, and Staples fulfill those needs. Custom Ink started as an online-only creative and production resource but now has multiple […]
Amazon Leans Into Livestream Shopping to Promote Prime Day Deals
More than a decade after livestream shopping first took off in China, it’s yet to reach critical mass in the U.S. Now, Amazon could finally be changing that. Companies like Shopify, TikTok, YouTube, Facebook, and Amazon have all invested heavily in live selling in recent years. Although Facebook famously bowed out of its investments […]
How MULO (Multi-Location) Brands are Using Threads
The newest social media app, Threads from Meta, has already close to 100 million users after its launch on July 5th. (As of this publishing, the number may even be higher, reflecting the viral spread of the app.) Despite skepticism about its functionality and staying power, big brands have already “threaded up” and are claiming […]
Study: Half of Marketers Don’t Trust Their Own Data
Nearly half of marketers have doubts about the reliability and accuracy of their digital data, despite spending thousands per month on their technology stacks. That’s according to a new study by Forrester and Zeta Global, which found that data challenges increase as more solutions get added to a company’s tech stack. Although 85% of companies […]
Beyond the Billboard: Trends in OOH Advertising
As we drive along the highways and backroads this summer (or wander through Times Square or on the Las Vegas strip or sit in stadiums and concert venues), signage (OOH Advertising) is often hard to miss. Or, if the advertisers are using it properly, it should be impossible to miss! From traditional billboards (which first […]
Want to Know the Single-Most Important Factor Driving Attention in Advertising? This Is It
The single-most important factor in driving attention in advertising probably isn’t what you’d expect. Could it be creative quality ? According to a new study by Emodo, a subsidiary of Ericsson that runs a programmatic exchange, traditional KPIs like viewability and clicks aren’t as useful in identifying whether an ad is making an impact on […]
Unlocking the Potential of Social Media Advertising
Platforms like Instagram and TikTok weren’t built for traditional click-to-buy conversions – at launch, both were “unclickable” channels. That’s been a challenge for many of our clients and partners. How do you prove the true value of your social media advertising campaigns – and with it, secure the resources and funding needed to keep growing […]
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