News and Analysis
Does Holiday Ad Spend Pay Off? (And Early Indicators from Skai)
As we publish this, Black Friday is less than 48 hours away. Although data shows that people are now taking advantage of year-round sale days, the next week is still considered a “big boost” time for many MULO (multi-location) brands and the agencies that buy their media. According to up-to-the-minute ad buying data from advertising […]
Raptive Survey: Cleaning Is a Top Holiday Stressor
There is no rest for weary creators during the holiday season, but opportunities for brands abound. Raptive, a media platform that works with enterprise publishers and more than 5,000 creators, conducted a survey recently of more than 300 creators and more than 600 consumers about various topics related to the holiday season. Publishing verticals included […]
Holidays 2024 Installment 7: Christena Garduno Predicts the Spending Future
Christena Garduno is the CEO of Media Culture, a performance marketing agency. As we continue our Holiday Shopping 2024 trends predictions, she offers her perspectives on what and where people will experience retail gift shopping this year. What is your #1 prediction for the holiday shopping season? “Experiential retail will play an even greater role […]
Commentary
Lessons from the 2022 Holiday Shopping Season
As 2023 gets into full gear, we should look at the key trends and factors persisting and fueling growth into the next holiday season peak, which will arrive before we know it. Retailers and brands planning for upcoming quarters should remember these lessons from the 2022 holiday e-commerce shopping season:
Latest Posts
DoubleVerify Pushes Into Retail Media with Instacart Ads Partnership
DoubleVerify is pushing deeper into retail media, as the company looks to solidify its position as one of the most influential firms in the ad verification and digital measurement space. While the company already covers 90% of the top retail media inventory currently available, executives are looking for more. DoubleVerify recently announced a partnership with […]
The Mall of the Future
The media love to show pictures of vacant and deteriorating malls. But the reality is that the mall isn’t dying. It’s just changing. Let’s think back to 1992 when The Mall of America opened and became a destination — not just for shopping but for dining and playing. It’s now a major tourist attraction and […]
Seedtag Brings Proprietary Contextual AI Tech to Digital Advertising
It shouldn’t be a surprise to learn that artificial intelligence has been a hot topic in the world of digital advertising as of late. There are a number of concepts floating around involving the best way to embrace the technologies. But Seedtag, a contextual advertising company with a global footprint, believes it has a solution […]
Emplifi’s Platform Drives Social Commerce
When Emplifi upgraded its social commerce cloud last month, the goal was to empower brands to create more shoppable content across social media channels. The upgrades help bridge the gap between social media marketing and ecommerce to drive conversions and revenue for clients, the company said. Zarnaz Arlia, CMO of Emplifi, said the upgrades couldn’t […]
Jordan Blakesley Answers the Question: Do You Really Need PR?
Jordan Blakesley is the founder of B Public Relations (BPR), a company that manages 24 PR professionals in five cities. In addition to SMB boutiques and independent hotels, destinations, and restaurants, the company works with many multi-location brands, including Snooze, an AM Eatery, Next Level Burger, and King’s Seafood Company. We have observed at Street […]
What Comes Next for Retail Media 2.0?
We all know where retail media has been. The channel has a history that dates back to at least 2012, when Amazon became a pioneer in the space and launched its first retail media network. That set off a chain of events that forever changed adtech as we know it. Walmart followed suit, with the […]
Toys ‘R’ Us is Not Playing Around With its Retail Re-launch
Setting what might be an example of a future retail model, mega toy brand Toys ‘R’ Us is emerging from bankruptcy with a new retail strategy involving airports and cruise ships. Called the “air, land, and sea” initiative, the big box MULO (multi-location) brand is opening up to 24 flagship stores and locations in airports […]
To Scale or Not to Scale? 10 Factors for Brands to Consider
Multi-location (MULO) brands are complex and sometimes filled with risks. In the retail sector alone, more than 3,000 stores have closed so far this year. However, establishing a brand in one region and scaling it to multiple geographies (sometimes even global) can be very profitable in the long run. But with that complexity comes a wide […]
What’s Driving Growth in the $100 Billion Retail Media Market?
The battle over consumer data privacy has taken center stage for much of 2023, with technology giants like Google and Apple leading the charge in implementing stricter regulations. While primarily designed to protect user data, these measures have already created a unique opportunity for a rapidly growing segment of the digital advertising world — retail […]
Informing the Agency 2024 Marketing Plan
Ever wanted an inside peek at what your agency competitors are doing? Curious if you’re spending too much time managing accounts compared to other agencies? Wondering if your pricing structure compares to the competition? We’ve got those answers for you (and more!). WordStream by LocaliQ released its popular State of the Digital Marketing Agency report […]
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