News and Analysis

Move Along, TikTok; Gen Z Is Growing Up Street Fight

Move Along, TikTok; Gen Z Is Growing Up

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With the fate of TikTok in the U.S. changing almost daily, Gen Z is moving on. As generational demographic groups age, their relationship to the Web changes. This generation, those born between 1997 and 2012, has reached the stage of wanting deep learning and reliable information that is less about entertainment and more about life […]

3 Trends & Stats from Pew Research Center Every MULO Marketer Needs to Know Street Fight

3 Trends & Stats from Pew Research Center Every MULO Marketer Needs to Know

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Pew Research is one of my favorite sources of detailed and reliable consumer trends. (Unlike some media, Street Fight actually DOES fact-check! 🙂 ). New data released by the company has implications for all brands, but especially for MULO (multi-location) operators and agencies as we head into the new year. here are the trends that […]

Screenverse President Assesses the RMN/DOOH/Programmatic Landscape StreetFight

Screenverse President Assesses the RMN, DOOH, Programmatic Landscape

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Adam Malone, co-Founder and President of Screenverse, predicts that retailers will all want to own and operate their own ad networks. Outside of the top 5-8 retailers, however, the vast majority of retailers would be best served teaming up and supporting third-party networks. This scenario may not become a reality in 2025, but Malone says […]

Commentary

Direct-From-Consumer Data (DFC)

Direct-From-Consumer Data (DFC): Anatomy Of A Future-Proof Brand

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Third-party cookies have crumbled. The IDFA is DOA. GDPR stopped being generous. In just a few short years, marketers have seen the tables turn nearly 180° — from an age where black box data ran amok and digital fingerprints littered the web to a point where consumers emerged victorious in a quest to have their […]

Hire Purpose: Five Creative Ways to Help Solve the Staff Shortage

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Restaurants have nearly 2 million unfilled jobs, and retailers are down about 5.5 million workers. If you work in these industries, you probably know the many reasons behind the staff shortage. The after-effects of the pandemic, demographic shifts, and the pressures of competitive salaries in other industries have created a huge challenge for hiring managers […]

Mother's Day spend

Mother’s Day: A $32B Holiday and How to Prepare

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Mother’s Day falls on May 14th this year, and shoppers will spend upwards of $30B on flowers, gifts, cards, and meals. Spending has been increasing on this holiday, and retailers and restaurants can still take steps now and afterward to optimize the shopper experience and boost sales volume. Both in-store and online, multi-location brands must […]

Latest Posts

BOOM: Ramen Graduates From Dorm Room to MULO Brand

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Many of us know ramen as the instant noodles that served as an inexpensive and fast meal when we were students or recently-graduated professionals, with limited budget for restaurants and limited home cooking skills and equipment. Elevated ramen was introduced to the U.S. in 2004 with the opening of the Momofuku Noodle Bar. The brand […]

Unity – Walmart Partnership Redefines Gaming and Retail Collaboration

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In recent years, we’ve seen an increasing comfortability with traditional retailers and the gaming industry. Fortnite may have been the first to really make this big business – through can’t-miss concerts and exclusive in-game and IRL shoe sponsorships with Nike – but the industry has certainly grown its ability to attract high-end partnerships like Unity […]

Yelp search advertising reviews

Yelp If Ya Hear Me

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Whether you’re looking for pizza, pozole, or a plumber you can find some of the best local destinations on Yelp, a review site that crowd-sources recommendations from actual customers. For businesses, Yelp.com promises a reach of 80 million visitors per month, more than half of whom have a household income exceeding $100k. This year marks […]

Pre-gaming: MULO Brands at the Super Bowl

Pre-gaming: MULO Brands at the Super Bowl

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When Super Bowl LVIII kicks off in Las Vegas on February 11th, marketers will be on their couches and in the stands, eager to critique the advertising campaigns (and surrounding digital buzz). Just as CES is the “see and be seen” of technology brands (and the companies that use their products and services), the Super […]

AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG

AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG

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SymphonyAI witnessed remarkable growth and profitability in 2023,  driven by it’s  AI SaaS solutions in the retail and Consumer Packaged Goods (CPG) sectors. The company, known for its predictive and generative enterprise AI applications, reported a surge of over 30% in Annual Recurring Revenue (ARR) within the retail CPG vertical. This significant growth was fueled […]

Life Beyond the Storefront: Breakthrough Branding

Life Beyond the Storefront: Breakthrough Branding

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What constitutes a brand these days? Some MULO (multi-location) brands are known for their shopping bags. We often see Ikea bags in use for moving or other heavy lifting. The iconic blue carry-alls are even available on Amazon. The concept of “bag as brand” has been around for a while. Grocery chain Fairway used to […]

Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals

Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals

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Chatmeter, a leader in reputation management and multi-location intelligence, unveiled Pulse AI: Signals, a tool that leverages AI to provide real-time, actionable insights from customer commentary. This recently released solution marks a shift in how multi-location businesses can approach reputation management, setting new standards. Real-Time Insights for Multi-Location Businesses Traditionally, multi-location brands relied on keyword-matching […]

Interest in Alternative Currencies Grows, But Legacy Currency Still Reigns

Interest in Alternative Currencies Grows, But Legacy Currency Still Reigns

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The U.S. joint industry committee (JIC) granted “conditional certification” to three alternative ad currencies for cross-platform negotiations: Comscore, iSpot and VideoAmp. The certification of these alternative currencies suggests that the industry is more open to the usage of alternative currencies, and that there is room for multiple currencies to transact against. Our insights back up […]

Pinstripes Goes Public

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Eatertainment (the combination of dining and entertainment) is ringing the consumer bell these days, as multi-location (MULO) brand Pinstripes became a publicly-traded company under the ticker symbol PNST. The business deal with Banyan Acquisition Corporation (which changed its name to Pinstripes Holdings. will allow Pinstripes to expand to more locations. The brand currently has 14 […]

Navigating the Fragmented CTV Landscape: Strategies for Brands and Agencies

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2023 was a year of exploration and education. As the industry begins 2024, agencies and brand marketers will continue to gain a better understanding while leveraging necessary campaign elements like transparency, incremental reach and co-viewing to navigate the new challenges and opportunities within the CTV (Connected TV) landscape. Today’s brand marketers are confronted with crucial […]